Hi, I’m Laura
Yes, this is a page all about me. But I’m gonna start with you, just to be sure you’re in the right place and the next few hundred words are worth directing your eyeballs towards.
So here goes.
You’ve got skills, knowledge, experience, talents and/or abilities that other people are willing to pay for.
That’s quite a long list to keep writing out so can we just call that ‘expertise’.
And you sell that expertise online as 1-1 services, coaching, consulting, courses, group programs, memberships… that kind of thing.
I can help you make more money with less time, effort and stress – but isn’t everyone making that promise? You’re probably kinda bored of being pitched that fairytale (although I promise it’s not make-believe – it is totally do-able).
So let me dig in a little further into the HOW I’m going to help you achieve that.
Copywriting.
The words that you write to go on your website, in your emails, on your blog, for your social media.
That’s copy.
And it has the potential to make your life a whole lot easier, by doing a lot of the heavy lifting for you.
➡️ Demonstrating credibility
➡️ Setting boundaries
➡️ Filtering clients
➡️ Building trust
➡️ Making sales…
…all those things that have the potential to feel teeth-itchingly awful… your online copy can do all of that for you.
Once it’s written, it keeps showing up for you, saving time, energy, and decision fatigue, like an enthusiastic team member willing to work 24/7.
If that sounds good to you, then the rest of this page is worth sticking around for.
Still here?
Excellent.
Hello there, I’m Laura.
I’m 43 and the backstory is pretty lengthy, so let’s just crack on with the highlights.
Exit Promising Corporate Career
The Sons (now aged 19 and 17) came along when I was in my early 20s, and circumstances dictated that I needed to leave my corporate career.
I’d love to depict this as a bold courageous life-changing decision, but really I shuffled out the door in a deluge of snot and tears, struggling to cope with two boys, 21 months apart in age, one with additional needs.
I was the main earner in our family and we abso-freaking-lutely could not live on one salary so I needed to find a way of making money, without leaving the house, that was totally flexible around zero childcare, multiple hospital appointments, and two little ones who needed my undivided attention between 6am-8pm – so totally manageable.
Enter World Of Online Marketing
In 2010 I began my quest to ‘Make Money Online’ (I Googled that phrase so many times I’m surprised the words weren’t permanently seared onto my laptop screen).
I did crappy content writing gigs via freelancer-for-hire websites that earned me £2 per hour (the gigs were crappy, my work was not).
Then I set up some blogs and made money through affiliate marketing – which was intermittently lucrative, and fun (we got sent free toys and got to hang out at toy exhibitions).
When a search engine algorithm overhaul scuppered the traffic to my blogs, I switched to writing website copy and marketing content for digital marketing agencies.
Then after one too many gigs writing for faceless and agonizingly boring businesses, I decided I wanted more control over who my clients were. So I set up my own copywriting business, Worditude Ltd (I couldn’t just use my own name for the business because a) there are a LOT of Laura Robinsons out there b) and it makes people want to sing ‘Laura, can’t you give me some time?’ or ‘And here’s to you, Mrs. Robinson’)
Morphing From Digital Copywriter To Online Marketing Mentor
For the first couple of years, I focussed on writing copy for people who were selling their skills as online services.
And then I started selling a programme to teach people how to write their own website copy. And then I developed a course to help them design an Irresistible Offer – because sales pages are a shed-ton more effective if you start with a package people actually want to buy. And then I added a course about persuasion… and then one about adding personality into your online content.
I LOVE to work with people who are most like me – those who have a skill, ability, talent -whatever – that other people are willing to pay for, and instead of using that expertise to climb the corporate ladder, they’ve decided to go-it-alone and enjoy the freedom, fortunes and also abject-terror of being self-employed.
I absolutely love my life. I love the work I do. I love helping you sell more of your magic which means you get to help more people – I love that ripple-out impact. I love that I get to work from home, during hours of my choosing. I love that get to go to the beach, or sit on my garden swing, or stroke my cats whenever I want. I love that I never have to drink tasteless lukewarm liquids from plastic vending machine cups. Or make small-talk by the watercooler. Or commute to work… it is a very good life.
Credentials And Horn Tooting
BSc Hons Business Management from King’s College, London (First Class – I know you didn’t ask, but I’m telling you anyway – first flipping class)
Level 4 Award in Direct and Digital Marketing from the Institute of Digital Marketing
Level 4 Diploma in Copywriting from College of Media and Publishing
Level 5 Advanced Certificate in Digital Copywriting from the Institute of Digital Marketing (yes I do feel a little robbed that is called a ‘Certificate’ when it was so flipping hard and expensive to do)
Other things I’m rather proud of:
Giving a masterclass for Enterprise Nation
And Membership Academy
Delivering a training for Andrew & Pete’s Atomic members – helping them to write their Sales Page In A Day
Being the guest expert of the month for the Female Entrepreneur Association – something that I’d had on my vision board for 5 years…and my masterclass went live in March 2020 ….a month when everyone in the Universe was kinda distracted with other things.
Talking on an actual stage in front of real-life humans – twice! Once for Erin Wong’s annual Momentum Day, and again at Atomicon 21
More things for those keen enough to keep reading:
I took The Sons out of school when they were 10 and 12 to home-educate them. I’m very happy to answer questions, and if you’re interested in beginning your own home-ed adventure I have a home-ed info page here. But I won’t be nagging you to follow my path, because different families need different things.
I live with chronic migraine and a chronic venous condition which impacts my working patterns, and affects how responsive I am to messages and emails. If it’s been 3 days or more, feel free to chase me – otherwise, please wait it out as I’ve likely needed a day or two away from the screen. Here’s a blog post about how 3 things I’ve found helpful while balancing my business with my health.
I am pretty lax when it comes to spelling, punctuation, grammar and typos. Written language is a tool to help us communicate with one another. I do double-check what I write, but I’m also mindful that the time spent obsessing over eliminating all mistakes might be better spent doing/enjoying something else. If the odd typo in my copy is going to prevent you from absorbing the value I’m offering then you may wish to run away now. In my experience, the people who want (demand) perfection from me are usually also holding themselves to an impossibly high standard that zaps creativity, hinders progress and blunts joy.
I’m a volunteer marine mammal medic with BDMLR which means I occasionally have very cute pictures of seal pups to share, and I sometimes have to abandon my work to help with a rescue.
Some hours of me talking about myself…
Even though I find talking about myself really awkward, I seem to do quite a lot of it.
Here are some podcast interviews:
Life-Friendly Business
When Employment Is Not An Option
with Laura Robinson and Erin Thomas Wong
She Means Business Podcast
Celebrating All The Gold Medal Moments
with Laura Robinson and Carrie Green
Inspiring Women In Business Podcast
Why Your Website And Messaging Is So Important
with Laura Robinson and Ruth Gilbey
Comfy Business Playbook
An autobiographical instruction journal for people who want (or already have) a business that comfortably squishes in around their other life challenges, priorities and adventures.
The Worditude All Access Pass
Get the words on your website to do the heavy lifting for you, with access to my complete collection of Copy Quests (tutorials to help you write key website pages) plus online marketing courses to make selling easier.
Sales Sleuth
9 investigations to help you figure out why your fabulous thing isn’t selling as well as you’d like.
40-minute training video with captions.