The Worditude All Access Pass

Get access to All The Things for £97/year (yes, really)

Get comfortable, confident and pretty blinking good at creating, marketing and selling online services, courses, group programs or memberships (which is important because the success of your business depends on that).

Can’t choose which one of my courses you want to buy next?

Borrow them ALL for £97 per year

Doors open again in...

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

Hi, I’m Laura an online marketing mentor and copywriter with a stack of certificates and qualifications, and a shed load of experience.

You might remember me from appearances at Atomicon 2021, Enterprise Nation, Female Entrepreneur Association, and the legendary Lizzy’s Christmas Party.

And if you don’t remember me from those places, well now I have unashamedly bragged a little bit, so that you’ll know those amazing businesses have trusted me to speak to their audiences.

I’ve been helping people sell their online services, packages, programs, courses, masterminds and memberships for more than 10 years.

I’ve helped them reinvigorate old offers, and create new ones, analyze flopped launches, execute successful launches (some of them made more than £10k in a few days), re-write websites, adapt their businesses to significant life changes, scale, grow, simplify, slow down - whatever they wanted.

I am really good at helping business owners design offers that people want to buy, create marketing content that attracts and nurtures the people that would want to buy those offers, and write compelling sales copy that converts that audience into paying customers.

Over the last few years, I’ve created a whole lot of courses for business owners, to pass on what I know.

This collection of expertise is based on 20+ years experience in marketing & communications, and £30,000+ invested in training, courses and qualifications.

And now you can get access to them ALL for £97/year

But will I actually use the courses Laura?

There are three ways to make the most out of your Worditude All Access Pass:

The Browser

Meander through your Worditude course dashboard diving into any course title that tickles your fancy.

The Goal-Getter

Got a specific problem or goal in mind? Head over to the Action Plans area and pick the plan that’s the closest match to what you need right now. It’ll guide you through some questions to get your started, and direct you to the courses or lessons that will be most helpful for you.

The Help-Requester

Prefer a more personalized approach.

Fill out the Action Plan Request form and I’ll reply with suggested next steps. And yes, you can try it out even before you buy the Pass. I want you to be confident this investment is worth it.

Is it a full-body ‘yes’?

Is this a membership?

Kinda? A bit? Maybe?

Your Pass will auto-renew after a year.

You’ll get a reminder before that happens, and there’s a link to cancel inside all the Pass Info emails I’ll send you, and inside the course platform.

I don’t have specific plans for creating new content, but I do regularly answer questions and turn them into 10-minute Ask Laura podcast episodes, which are only available to Passholders.

You’ll get access to The Worditude Alliance - my customers-only Facebook group.

What’s included in the Worditude All Access Pass?

The clue’s in the name 😉

But here’s a list so you can see how impressive, generous and fantastically helpful this offer is:

(brace yourself…I’m about to add a whole bunch of links to other sales pages which is absolutely not what you should do on a sales page)

Persuasion Power-Ups

Buy to keep for £247 - or borrow with the Worditude All Access Pass

Stop replicating the sales tactics you see other high-profile entrepreneurs use and start developing your own unique, more effective, persuasion style instead.

Find out more about this course.

Say What When

Buy to keep for £247 - or borrow with the Worditude All Access Pass

Weave consistent marketing messages into your online content to prime your audience to buy from you.

Find out more about this course.

Smooth Sale-ing

Buy to keep for £97 - or borrow with the Worditude All Access Pass

Quickly and effortlessly write a sales page that effectively communicates your offer and makes it easy for the right people to buy.

Find out more about this course.

Scribbles

Buy to keep for £97 - or borrow with the Worditude All Access Pass

Self-study course to help you pack your beautiful personality into your online marketing content, website copy, emails and more.

Find out more about this course.

Irresistible Offers

Buy to keep for £47 - or borrow with the Worditude All Access Pass

Craft offers (the things that you sell) that are so compelling they almost sell themselves.

Find out more about this course.

Marketing Gameplan

Buy to keep for £47 - or borrow with the Worditude All Access Pass

A simplified approach to strategy and planning for people who don’t want to just totally wing it, but don’t want to be constrained by a meticulous plan either. Perfect if you often second-guess yourself, try things and stop quickly, feel a bit lost, and compare yourself to others.

Find out more about this course.

First Date Offers

Buy to keep for £27 - or borrow with the Worditude All Access Pass

How to generate lucrative leads with low cost, high impact, 1-1 experiences.

Explain Yourself

Buy to keep for £7 - or borrow with the Worditude All Access Pass

Short course to help you craft a less wanky alternative to the elevator pitch. Be ready to communicate the value of your business the next time the opportunity arises.

Find out more about this course.

Ultimate Website Content Planner

Buy to keep for £7 - or borrow with the Worditude All Access Pass

Popular printable workbook to help you write the key pages on your website. Suitable for expertise-based businesses selling services, programs, courses, memberships and masterminds.

Find out more about this course.

Prepare For Launch

Buy to keep for £7 - or borrow with the Worditude All Access Pass

This short-ish course pep-talk is for people who sell their expertise online as 1-1 services, group programs, courses, memberships and masterminds.

It will help you plan out a launch period that works for you, your business and your audience.

Find out more about this course.

Booked In Blocks

Buy to keep for £7 - or borrow with the Worditude All Access Pass

Create a steady flow of 1-1 clients so you’re working when you want, with who you want, on what you want, for how much money you want.

Find out more about this course.

Sales Sleuth

Buy to keep for £7 - or borrow with the Worditude All Access Pass

9 investigations to help you figure out why your fabulous thing isn’t selling as well as you’d like.

Find out more about this course.

The Black Friday Squeeze

Exclusively for Worditude All Access Pass Holders

Four ways your business can benefit from the Black Friday weekend, and how to squeeze juice out of each of these opportunities

Get Opened

Exclusively for Worditude All Access Pass Holders

A collection of short lessons to help with your email marketing:

  • How to write personality-packed emails
  • How to write subject lines
  • What I put in my welcome sequence for new subscribers
  • What I send cold subscribers before unsubscriing them.

£97/year

for access to all those courses 👆👆👆

Micro-Mentoring Hub

Exclusively available to mentoring clients, and Worditude Access Pass holders

Includes 20+ micro-lessons (usually videos that are 3-7 minutes long) related to running an online business, creating, marketing and selling your online offers, copywriting, persuasion, and anything else I have thoughts on (that I think will be helpful to other people).

These are usually inspired by questions clients ask me, or ideas I’m trying out in my own business.

List of lessons included so far:

Making The Most of Exposure Opportunities (getting in front of other people’s audiences)

Launch Planning vs Responding - how to maximise sales during your launch

Don’t Ask Your Sales Page To Work Too Hard - just get it good enough, and then you do the graft

Beware Offering Affordable Lite Versions Of Your Offer

Pricing Decisions - Starting with what YOU want

When You Don’t Want To Sell A Thing Anymore (aka the digital gubbins drawer video)

Reshaping a done-for-you service to work for you - my experience

Borrowing Audiences

Full Price Flop - When something sells well at launch, then flops later

When you sell something in an industry where clients often expect things to be free (often health/well-being/family/relationships)

What would Good Enough look like? How to manage your expectations when you’re doing something way out of your comfort zone

Selling Hidden Offers (stuff not listed on your website)

Should I do this, or this? Choosing between two options

Free vs Low Commitment Offers

Teaching Other People’s Audiences Without Giving Away All My Course Material

How To Set Your Prices

Launching With A Little List

Thoughts on Tripwires

What to put in place if you offer a trial membership

Why selling a membership is harder than you expect and why a free trial helps

How do you decide how to price things and whether they should be free or paid?

How do I avoid spending hours making a course that then doesn’t make any money?

Niching - 3 questions to help you do it - my experience - why bother

People need way more nudges to buy than you think they do

Infrequently Asked Questions

(because the frequently asked ones should already be covered on the sales page)

But will I use it?

Look at how you’re spending your time and energy now. Would it be beneficial to divert half a day a week, or even a month, towards improving your offers, sales funnels and marketing?

Is this a membership?

Nope. You’re borrowing access to all my courses. There isn’t a promise of new content, or group coaching calls.

Is there support included?

Kind of. Here’s the balance. The success of my business depends on people buying, enjoying, using my courses, and telling other people about that. So yep, I want to answer your questions, give you encouragement, and generally make you feel really good about your investment in this Pass…..so good that you keep renewing, or maybe you’ll even upgrade to a 3-month mentoring package with me.

BUT, on the other hand, there are people who pay to work with me 1-1 through that 3-month mentoring package, and it wouldn’t be fair to them, or me, if I started dishing out the same level of support for just £97/year.

So yes, I’ll answer questions, and give you suggestions of which course to focus on (or even which specific lesson), but I will also let you know if what you’re requesting is out of the scope of the Pass. Sound fair?

Are future courses included?

I don’t have any new courses in the pipeline so no, probably not, maybe, I don’t really know, but please don’t buy this on the promise of future courses which I may or may not get around to creating.

Do you have an affiliate program?

Yes, and currently the commission available is 35% across all my courses, and this Access Pass. This does not apply to my 1-1 services or mentoring, and I reserve the right to change the commission, or any aspect of the affiliate program in the future.

Should I also bundle together all my courses and sell it for £97/year? Is that the new hot thing?

No. That is not what I’m suggesting.

Eventually, I’ll write a blog post explaining this strategy in more detail.

Until then here are the key points:

  • Most of my income comes from selling my mentoring packages
  • Unless I am launching a new course at a heavy discount, or really heavily promoting a live round of a course, I rarely make money from my courses, and it seems kinda sad just having them sit there.
  • And doing launches, promos, flash sales and live rounds is not compatible with my life. These Peak Energy Episodes stress me out, cause friction at home, and are not at all part of my vision for a Comfy Business.
  • I thought that the main reason people would join my mentoring was so they could get access to all the courses…..and that’s why I didn’t create this offer sooner - I was worried it would cannabilise sales of the mentoring package. After selling the mentoring for 18 months I know the #1 reason people join, and renew, is because of the high level of access to me. So I’m fairly confident that offering this Access Pass will open up my courses to more people, which in turn will generate more leads for my mentoring package,

So yes, I’ve thought about it a lot, no I’m not just copying someone else, and no I don’t recommend you do the same, unless you’ve got the reasoning to back up the decision (which is definitely something we could discuss in an Unjumble session).

I’ve got a question that’s not answered here

Email me at laura@worditude.co.uk - your questions make my business better.

What if I don't love it?

You have a 7-day window to request a full refund - no hard feelings.

If after buying the Pass, and having an explore of your course dashboard you don’t think it’s going to be right for you, email me at laura@worditude.co.uk to (politely) request a refund, and I’ll give you your money back. The success of my business (and the quality of my sleep) depends on the happiness of my customers.

Smooth Sale-ing 🧡

Irresistible Offers 🧡
“Eek! I wanted to share a little win! I sold my first new package based on ‘the system’. It was the product I created in about half an hour after I had a lightbulb moment to package up something we already offered. It makes the sales call so much easier too because of working through the ‘who’s it for’ ‘who’s it not for.’ £225 all paid and booked up. Thanks Laura.” - Karen Lisa Laing
Say What When 🧡
“My messaging assumed everyone was ready to buy or almost ready to buy, I now have ideas of how I can create content for earlier in the sales journey. It was really easy to follow and very relatable.” - Erin Ek
Marketing Gameplan 🧡
Persuasion Power-ups 🧡
Scribbles 🧡

Laura’s Pledge: 7-day money-back guarantee

The feedback from past students has made me so confident in the value of this pass, I’m offering a 7-day no-quibble money-back guarantee.

If you buy the Pass, take a tour of the dashboard, and don’t think the material is what you and your business need right now, email me at laura@worditude.co.uk and I’ll give you a full refund (and revoke access to the courses).

The Worditude All Access Pass

£97/year

For instant access to:

Persuasion Power-Ups

Say What When

Smooth Sale-ing

Scribbles

Irresistible Offers

Marketing Gameplan

Explain Yourself

Ultimate Website Content Planner

Prepare For Launch

Booked In Blocks

Sales Sleuth

First Date Offer

The Black Friday Squeeze

The Micro Mentoring Hub

It’s given me access to information I didn’t even know I needed and plugged a lot of the gaps.

I’ve not had the chance to go through everything yet but knowing I can dive in, rummage around and find answers (without having to buy yet another ‘thing’) is very reassuring!

Sarah