Worditude All Access Pass
My complete collection of copywriting resources, and online marketing courses, for online business owners
£297 per year
Write it once. Let it work for you, again and again.
The words on your website, your lead magnets, your welcome sequence emails, your sales pages and brochures…
…that’s evergreen copy.
And if you write it well, it has the potential to make your life a whole lot easier by doing a lot of the heavy lifting for you.
- Demonstrating credibility
- Setting boundaries
- Filtering clients
- Building trust
- Making sales.
All those things that have the potential to feel teeth-itchingly awful – your online copy can do all of that for you, saving time, energy, and decision fatigue, like an enthusiastic team member willing to work 24/7.
The Worditude All Access Pass includes everything you need to create (or upgrade) the key pieces of evergreen content that help strangers become paying clients.
I’m Laura, and I’m an online marketing mentor and copywriter with a stack of certificates and qualifications, and a shed load of experience.
I’ve been helping people sell their online services, packages, programs, courses, masterminds and memberships for more than 10 years.
I’ve created a whole lot of courses for business owners, to pass on what I know, in a way that’s easy to understand and implement (because you didn’t set up your own business so you could spend a whole lotta time learning marketing theory).
This collection of expertise is based on 20+ years of experience in marketing & communications, and £30,000+ invested in training, courses, and qualifications.
And now you can get access to them ALL for £297/year
Here’s what’s included:
The Copy Quests
Text-based tutorials to help you write your evergreen copy
About Page Copy Quest
Accelerate the getting-to-know-you process so it’s easier for your free content consumers to become paying customers.
Includes access to 3 ‘wizards’ (customGPTs)
- Backstory Wizard – takes your answers and uses them to create five example backstory structures based on the frameworks inside the Copy Quest.
- Orientation Statement Wizard – helps you create an attention-getting headline for your About page.
- About Page Polish Wizard – copy and paste your text (or a section of it) to get feedback on how to make is stronger.
“I really liked the layout and format of the course. It hones in quickly on how to get started, and the questions were pretty straightforward for me to answer and then pull it all together in sections. I feel it was the perfect balance of reflection and practical application.”
Sales Page Copy Quests
Tutorials tailored to the type of offer you’re selling.
There are separate Copy Quests to write a:
- Sales page for a 1-1 service
- Sales page for a course
- Sales page for a membership
- Sales page for a group program.
And each tutorial also includes guidance on how to handle having a waitlist page (for launches and Doors Closed strategies), and how to create a brochure + opt-in as an alternative to a full-length sales page.
“It’s a step-by-step course that makes writing your sales page seamless. It’s very much on point, and it will save you some headaches and a lot of time.”
Sales Page for Membership Copy Quest
Offers Overview Copy Quest
Give your website visitors an overview of all the different offers (services, courses programs and products) they can buy from you, and help them decide which options they’d like to explore further.
Home Page Copy Quest
Help new visitors, and returning fans navigate your content, find things they can buy from you, and dive deeper into your world.
Lead Magnet Copy Quest
Everything you need to come up with a Lead Magnet idea, and create the opt-in page, Thank You page, and delivery email.
Includes access to 2 ‘wizards’ (customGPTs)
- Lead Magnet Idea Generator – helps you explore the topics and formats for your new lead magnet.
- Lead Magnet Content Creator – asks you questions to help you get what you know out of your head and into your new lead magnet.
Welcome Sequence Copy Quest
3-part email sequence to send new subscribers to boost engagement, email deliverability and lead generation.
Plus…
Persuasion Power-Ups
An in-depth course for anyone who wants to better understand why they buy, and what encourages people to click on your buttons (any buttons, ‘buy’, ‘read more’, ‘download the freebie’). Discover the 7 persuasion triggers and how to use them, so you can develop your own unique persuasion style that feels good to you (and not slimy or manipulative). Then apply the triggers to your existing sales pages and marketing content to make everything you promote, far more effective.
“I’ve taken $2k+ worth of copywriting courses and this course is EASILY the most valuable course I’ve ever taken about understanding how to write persuasive copy. It is an excellent resource for any business owner wanting to learn one of the most important skills as a business owner.”
Online marketing courses
to help you attract, nurture and convert new clients
Easy To Buy Checklist
If you have limited time and energy to invest in your marketing – this checklist is where you should start.
Listen Up
An actionable guide to discovering what your audience really wants, needs and thinks about.
“The theory and how to approach research is there, but there’s no fluff, and there’s a tonne of practical ideas you can grab straight away and use.”
Booked In Blocks
You’re a wedding cake, not a a supermarket donut. Here’s how you use your natural scarcity to create a steady flow of 1-1 clients so you’re working when you want, with who you want, on what you want, for how much money you want.
First Date Offer
A walk-through of how to create a low cost, high impact, 1-1 offer that generates income, helps you understand your audience better and attracts people who might buy your higher-priced 1-1 offers in the future.
“Loved this offering. I offer 1:1 services in my business and have been looking for new inspiration to attract clients that are a perfect fit. Your class gave me a lot of great inspiration to achieve just that. Thank you so much!”
Explain Yourself
Short course to help you craft a less wanky alternative to the elevator pitch. Be ready to communicate the value of your business the next time the opportunity arises.
Comfy Marketing Gameplan
Is your marketing to-do list a cluttered collection of activities that you feel you should be doing, but don’t really have the time and energy for, and you’re not that sure if they’re helping you make the money you need anyway? Let’s trim that down so you can focus on impactful actions that generate engagement, connection and sales.
“It’s soooo good! It’s so good that after only the first module I decided I was going to apply the same principles to how I plan other things in life and business.”
Prepare For Launch
This short-ish course pep-talk will help you plan out a launch period that works for you, your business and your audience.
Irresistible Offers
Walks you through step-by-step each element you need to consider (and decision you need to make) to create an offer that’s easy to sell (an offer is just a thing that you sell – a service, a course, a membership… the full package people give you in exchange for money). I developed this process to use with my 1-1 copywriting clients, because it is so much easier to write a sales page and launch material for an irresistible offer.
“Eek! I wanted to share a little win! I sold my first new package based on ‘the system’. It was the product I created in about half an hour after I had a lightbulb moment to package up something we already offered. It makes the sales call so much easier too because of working through the ‘who’s it for’ ‘who’s it not for.’ £225 all paid and booked up. Thanks Laura.”
Scribbles
Self-study course to help you pack your beautiful personality into your online marketing content, website copy, emails and more.
Get Opened - Email Marketing Course
A mini course about email marketing including how to write subject lines, putting personality into your emails, what to put in a welcome sequence, and emails for cold subscribers.
Black Friday Squeeze
Four ways your business can benefit from the Black Friday weekend, and how to squeeze juice out of each of these opportunities – broken down into lessons. Total video content is under 90 minutes.
£297/year
for access to all those courses ⬆️
Monthly Q&A
Last Thursday of every month
I can help with marketing decisions, choosing which Worditude resource to use next, mojo-boosting, launch plans, content ideas – anything related to your marketing. Send me a voice or text message via Voxer, and I’ll get back to you during the Q&A day, and we can chat back and forth until you’re happy you have a plan/decision made.
OR
I can give feedback on your content – sales pages, emails, website content, blog posts – pick something you want my expert eyes on, and submit via the platform. I’ll tell you what’s working, where there are opportunities for improvement, and why (so you’ll make that piece of content better, and enhance your copywriting skills at the same time).
3 Ways To Get Started With The Pass
The Worditude All Access Pass
£297/year
8 x Copy Quests
Text-based tutorials to help you write key pieces of evergreen copy:
- About Page
- Sales page for a 1-1 service
- Sales page for a course
- Sales page for a membership
- Sales page for a group program
- Offers Overview page (aka Work With Me, Services, or Shop)
- Home page
- Lead Magnet (and opt-in + thank you pages)
Online marketing courses to help you attract, nurture and convert clients
- The Connection Project
- Booked In Blocks
- First Date Offer
- Explain Yourself
- Comfy Marketing Gameplan
- Prepare for Launch
- Irresistible Offers
- Say What When
- Scribbles
- Get Opened
- Black Friday Squeeze
Monthly Q&A Days
It’s given me access to information I didn’t even know I needed and plugged a lot of the gaps.
I’ve not had the chance to go through everything yet but knowing I can dive in, rummage around and find answers (without having to buy yet another ‘thing’) is very reassuring!
Having access to everything Laura has done means there are less decisions to make (‘should I /can I get that course too?’) and I just have one place to go when marketing/writing things need to be done.
I love being able to access parts of your brain that you’ve poured into each course whenever I want/whenever I need to.
7-Day Money Back Guarantee
I’m so confident you’ll love the courses and resources inside the Worditude All Access Pass, I’m offering a 7-day money-back guarantee.
If you buy, log-in, and don’t love what you see, email me at laura@worditude.co.uk within 7 days of your purchase, and I’ll cancel your subscription and give you a full refund (and revoke access to the materials).
Worditude All Access Pass Principles
Human-To-Human Marketing
The Worditude courses, resources and Copy Quests assume you a human (not a corporation) selling your skills, knowledge, experience (aka expertise) to other humans (individuals, or small business owners).
Comfy Marketing Works Best
Your marketing efforts will be more impactful when you feel comfortable. This doesn’t mean NEVER doing anything that stretches you. It does mean being mindful of changes you can make to what you do, and how you do it, so you can feel more comfortable more of the time.
Giving The Why With The How
My brain doesn’t do well with being told what to do. I need to know why I’m doing it, and what outcomes we’re aiming for when we complete an action. Most (maybe all) of my courses, resources and Copy Quests aim to give you the Why as well as the How so you can make your own informed decisions and adaptations.
Simultaneously Get Stuff Done AND Get Better At Doing That Stuff
Yes, you’ll learn stuff. But that learning will happen while you’re doing things, taking action, completing tasks you needed to do anyway. Packaging up offers, launching new things, creating sales pages, or website content, or marketing material… you’re doing that anyway. With the Worditude All Access Pass you’re doing those things with my help and getting better and better each time.
Infrequently Asked Questions
(because the frequently asked ones should already be covered on the sales page)
But will I use it?
I’m guessing that over the next few months, you’ll be doing some marketing things for your business. Making some decisions. Creating content. Launching new offers. Improving existing sales funnels. Yes? Then there’s a whole bounty or resources inside the Pass to help you do those things more confidently, comfortably and successfully. This is a learn-as-you-implement opportunity.
Is this a membership?
Nope. You’re borrowing access to all my courses. There isn’t a promise of new content, or group coaching calls.
Is there support included?
Kind of. Here’s the balance. The success of my business depends on people buying, enjoying, using my courses, and telling other people about that. So yep, I want to answer your questions, give you encouragement, and generally make you feel really good about your investment in this Pass…..so good that you keep renewing, or maybe you’ll even upgrade to a 3-month mentoring package with me.
BUT, on the other hand, there are people who pay to work with me 1-1 through that 3-month mentoring package, and it wouldn’t be fair to them, or me, if I started dishing out the same level of support for just £97/year.
So yes, I’ll answer questions, and give you suggestions of which course to focus on (or even which specific lesson), but I will also let you know if what you’re requesting is out of the scope of the Pass. Sound fair?
Are future courses included?
I don’t have any new courses in the pipeline so no, probably not, maybe, I don’t really know, but please don’t buy this on the promise of future courses which I may or may not get around to creating.
What format is the training in?
The bigger courses are broken up into shorter lessons.
Most of the teaching is video-based.
All the videos have captions.
Almost all (probably all by now) also have either a text version of the lesson and/or a transcript.
The following courses are also available as a private podcast feed (so you can listen from you a podcast app on your phone): Booked in Blocks, Irresistible Offers, Marketing Gameplan, First Date Offer, Persuasion Power-Ups, The Black Friday Squeeze and Ask Laura.
Am I tied in?
Nope.
You can cancel at any time using a very simple form – the link to that is inside the course area, on your invoice, and on the bottom of any Passholder Update emails I send out.
If you pay annually you will get a reminder email a couple of weeks before the payment renews, where you will be asked if you would like to continue, cancel, or switch to paying monthly. You will also be emailed an invoice when the payment is taken. You can cancel anytime before your next payment is due using the link inside the course platform, update emails or your invoice. You will continue to have access for a full year from the date of your last payment, and you will not be billed for your next payment.
Please remember that while I do have automation in place to help my business run smoothly, it’s just me, and my assistant and we are real people, who have no intention of taking money you don’t want to spend. My business model depends on happy customers.
Do you have an affiliate program?
Yes, and currently the commission available is 35% across all my courses, and this Access Pass. This does not apply to my 1-1 services or mentoring, and I reserve the right to change the commission, or any aspect of the affiliate program in the future.
Should I also bundle together all my courses and sell it for £297/year? Is that the new hot thing?
No. That is not what I’m suggesting.
Eventually, I’ll write a blog post explaining this strategy in more detail.
Until then here are the key points:
- Most of my income comes from selling my mentoring packages
- Unless I am launching a new course at a heavy discount, or really heavily promoting a live round of a course, I rarely make money from my courses, and it seems kinda sad just having them sit there.
- And doing launches, promos, flash sales and live rounds is not compatible with my life. These Peak Energy Episodes stress me out, cause friction at home, and are not at all part of my vision for a Comfy Business.
- I thought that the main reason people would join my mentoring was so they could get access to all the courses…..and that’s why I didn’t create this offer sooner – I was worried it would cannabilise sales of the mentoring package. After selling the mentoring for 18 months I know the #1 reason people join, and renew, is because of the high level of access to me. So I’m fairly confident that offering this Access Pass will open up my courses to more people, which in turn will generate more leads for my mentoring package,
So yes, I’ve thought about it a lot, no I’m not just copying someone else, and no I don’t recommend you do the same, unless you’ve got the reasoning to back up the decision (which is definitely something we could discuss in an Unjumble session).
I’ve got a question that’s not answered here
Email me at laura@worditude.co.uk – your questions make my business better.
What if I don't love it?
You have a 7-day window to request a full refund – no hard feelings.
If after buying the Pass, and having an explore of your course dashboard you don’t think it’s going to be right for you, email me at laura@worditude.co.uk to (politely) request a refund, and I’ll give you your money back. The success of my business (and the quality of my sleep) depends on the happiness of my customers.