The Worditude All Access Pass
Get access to All The Things for £97/year (yes, really)
Get comfortable, confident and pretty blinking good at creating, marketing and selling online services, courses, group programs or memberships (which is important because the success of your business depends on that).
Can’t choose which one of my courses you want to buy next?
Borrow them ALL for £97 per year
Hi, I’m Laura an online marketing mentor and copywriter with a stack of certificates and qualifications, and a shed load of experience.
You might remember me from appearances at Atomicon 2021, Enterprise Nation, Female Entrepreneur Association, and the legendary Lizzy’s Christmas Party.
And if you don’t remember me from those places, well now I have unashamedly bragged a little bit, so that you’ll know those amazing businesses have trusted me to speak to their audiences.
I’ve been helping people sell their online services, packages, programs, courses, masterminds and memberships for more than 10 years.
I’ve helped them reinvigorate old offers, and create new ones, analyze flopped launches, execute successful launches (some of them made more than £10k in a few days), re-write websites, adapt their businesses to significant life changes, scale, grow, simplify, slow down - whatever they wanted.
I am really good at helping business owners design offers that people want to buy, create marketing content that attracts and nurtures the people that would want to buy those offers, and write compelling sales copy that converts that audience into paying customers.
Over the last few years, I’ve created a collection of courses for business owners, to pass on what I know.
And now you can get access to them ALL for £97/year
But why Laura, why? Why?
I’m on a mission to make my business as easy and comfortable for me and my clients as possible, but I’ve been battling with a couple of sources of friction:
My customers angsting over ‘which course should I buy next’
My unpredictable health/energy/life makes launches, flash sales, and live rounds are deeply unappealing and rather impractical.
Two problems - one solution.
Now, I can’t just give the courses away, because I’ve got cats to feed, website hosting to pay for, and beautiful jumpers I need to acquire and add to my collection.
So I’m offering All Access Pass so you can dip in and out of as many of the courses as you want, in whatever order suits you and your business.
And then I’m hoping you’ll make my life even easier by doing a good chunk of my marketing for me.
Use the courses, then tell people about them, show off your work in my Facebook group, and loudly celebrate on social media if one of my courses has helped you in some way (and you can become an affiliate so I can pay you a thank-you commission if someone buys through your unique promo link).
Doesn’t that sound like a laid-back comfy way for me to run my business…..(sigh) - it feels good just writing about it
Is this a membership?
No. Maybe? I don’t know. Does it matter?
It’s just access to the courses - I’m not offering any additional support other than my rather lovely Facebook group (which is a bonus for anyone who buys anything from me).
And I’m not promising new content every month.
Do you think with access to all of my courses you could earn back your £97 several times over?
What’s included in the Worditude All Access Pass?
The clue’s in the name 😉
But here’s a list so you can see how impressive, generous and fantastically helpful this offer is:
(brace yourself…I’m about to add a whole bunch of links to other sales pages which is absolutely not what you should do on a sales page)
Persuasion Power-Ups
Buy to keep for £247 - or borrow with the Worditude All Access Pass
Stop replicating the sales tactics you see other high-profile entrepreneurs use and start developing your own unique, more effective, persuasion style instead.
Say What When
Buy to keep for £247 - or borrow with the Worditude All Access Pass
Weave consistent marketing messages into your online content to prime your audience to buy from you.
Smooth Sale-ing
Buy to keep for £97 - or borrow with the Worditude All Access Pass
Quickly and effortlessly write a sales page that effectively communicates your offer and makes it easy for the right people to buy.
Scribbles
Buy to keep for £97 - or borrow with the Worditude All Access Pass
Self-study course to help you pack your beautiful personality into your online marketing content, website copy, emails and more.
Irresistible Offers
Buy to keep for £47 - or borrow with the Worditude All Access Pass
Craft offers (the things that you sell) that are so compelling they almost sell themselves.
Marketing Gameplan
Buy to keep for £47 - or borrow with the Worditude All Access Pass
A simplified approach to strategy and planning for people who don’t want to just totally wing it, but don’t want to be constrained by a meticulous plan either. Perfect if you often second-guess yourself, try things and stop quickly, feel a bit lost, and compare yourself to others.
First Date Offers
Buy to keep for £27 - or borrow with the Worditude All Access Pass
How to generate lucrative leads with low cost, high impact, 1-1 experiences.
Explain Yourself
Buy to keep for £7 - or borrow with the Worditude All Access Pass
Short course to help you craft a less wanky alternative to the elevator pitch. Be ready to communicate the value of your business the next time the opportunity arises.
Ultimate Website Content Planner
Buy to keep for £7 - or borrow with the Worditude All Access Pass
Popular printable workbook to help you write the key pages on your website. Suitable for expertise-based businesses selling services, programs, courses, memberships and masterminds.
Prepare For Launch
Buy to keep for £7 - or borrow with the Worditude All Access Pass
This short-ish course pep-talk is for people who sell their expertise online as 1-1 services, group programs, courses, memberships and masterminds.
It will help you plan out a launch period that works for you, your business and your audience.
Booked In Blocks
Buy to keep for £7 - or borrow with the Worditude All Access Pass
Create a steady flow of 1-1 clients so you’re working when you want, with who you want, on what you want, for how much money you want.
Sales Sleuth
Buy to keep for £7 - or borrow with the Worditude All Access Pass
9 investigations to help you figure out why your fabulous thing isn’t selling as well as you’d like.
The Black Friday Squeeze
New course exclusively for Worditude All Access Pass Holders
Four ways your business can benefit from the Black Friday weekend, and how to squeeze juice out of each of these opportunities
£97/year
for access to all those courses 👆👆👆
Micro-Mentoring Hub
Exclusively available to mentoring clients, and Worditude Access Pass holders
Includes 20+ micro-lessons (usually videos that are 3-7 minutes long) related to running an online business, creating, marketing and selling your online offers, copywriting, persuasion, and anything else I have thoughts on (that I think will be helpful to other people).
These are usually inspired by questions clients ask me, or ideas I’m trying out in my own business.
List of lessons included so far:
Making The Most of Exposure Opportunities (getting in front of other people’s audiences)
Launch Planning vs Responding - how to maximise sales during your launch
Don’t Ask Your Sales Page To Work Too Hard - just get it good enough, and then you do the graft
Beware Offering Affordable Lite Versions Of Your Offer
Pricing Decisions - Starting with what YOU want
When You Don’t Want To Sell A Thing Anymore (aka the digital gubbins drawer video)
Reshaping a done-for-you service to work for you - my experience
Borrowing Audiences
Full Price Flop - When something sells well at launch, then flops later
When you sell something in an industry where clients often expect things to be free (often health/well-being/family/relationships)
What would Good Enough look like? How to manage your expectations when you’re doing something way out of your comfort zone
Selling Hidden Offers (stuff not listed on your website)
Should I do this, or this? Choosing between two options
Free vs Low Commitment Offers
Teaching Other People’s Audiences Without Giving Away All My Course Material
How To Set Your Prices
Launching With A Little List
Thoughts on Tripwires
What to put in place if you offer a trial membership
Why selling a membership is harder than you expect and why a free trial helps
How do you decide how to price things and whether they should be free or paid?
How do I avoid spending hours making a course that then doesn’t make any money?
Niching - 3 questions to help you do it - my experience - why bother
People need way more nudges to buy than you think they do
£97/year
Infrequently Asked Questions
(because the frequently asked ones should already be covered on the sales page)
Can I use Worditude Moolah to buy the pass?
YES! Worditude Moolah is credit you can earn through referring people to my newsletter (and occasionally other promotions). You can spend it on any of my courses, or services and on the Access Pass. Email me at laura@worditude.co.uk and I’ll set you up with a coupon code for the correct amount to be taken off at the checkout.
Is this a membership?
Nope. You’re borrowing access to all my courses. There isn’t a promise of new content, or group coaching calls.
Is there support included?
Kind of. Here’s the balance. The success of my business depends on people buying, enjoying, using my courses, and telling other people about that. So yep, I want to answer your questions, give you encouragement, and generally make you feel really good about your investment in this Pass…..so good that you keep renewing, or maybe you’ll even upgrade to a 3-month mentoring package with me.
BUT, on the other hand, there are people who pay to work with me 1-1 through that 3-month mentoring package, and it wouldn’t be fair to them, or me, if I started dishing out the same level of support for just £97/year.
So yes, I’ll answer questions, and give you suggestions of which course to focus on (or even which specific lesson), but I will also let you know if what you’re requesting is out of the scope of the Pass. Sound fair?
Are future courses included?
I don’t have any new courses in the pipeline so no, probably not, maybe, I don’t really know, but please don’t buy this on the promise of future courses which I may or may not get around to creating.
Do you have an affiliate program?
Yes, and currently the commission available is 35% across all my courses, and this Access Pass. This does not apply to my 1-1 services or mentoring, and I reserve the right to change the commission, or any aspect of the affiliate program in the future.
Should I also bundle together all my courses and sell it for £97/year? Is that the new hot thing?
No. That is not what I’m suggesting.
Eventually, I’ll write a blog post explaining this strategy in more detail.
Until then here are the key points:
- Most of my income comes from selling my mentoring packages
- Unless I am launching a new course at a heavy discount, or really heavily promoting a live round of a course, I rarely make money from my courses, and it seems kinda sad just having them sit there.
- And doing launches, promos, flash sales and live rounds is not compatible with my life. These Peak Energy Episodes stress me out, cause friction at home, and are not at all part of my vision for a Comfy Business.
- I thought that the main reason people would join my mentoring was so they could get access to all the courses…..and that’s why I didn’t create this offer sooner - I was worried it would cannabilise sales of the mentoring package. After selling the mentoring for 18 months I know the #1 reason people join, and renew, is because of the high level of access to me. So I’m fairly confident that offering this Access Pass will open up my courses to more people, which in turn will generate more leads for my mentoring package,
So yes, I’ve thought about it a lot, no I’m not just copying someone else, and no I don’t recommend you do the same, unless you’ve got the reasoning to back up the decision (which is definitely something we could discuss in an Unjumble session).
I’ve got a question that’s not answered here
Email me at laura@worditude.co.uk - your questions make my business better.
Smooth Sale-ing 🧡
The Worditude All Access Pass
£97/year
For instant access to:
Persuasion Power-Ups
Say What When
Smooth Sale-ing
Scribbles
Irresistible Offers
Marketing Gameplan
Explain Yourself
Ultimate Website Content Planner
Prepare For Launch
Booked In Blocks
Sales Sleuth
First Date Offer
The Black Friday Squeeze
The Micro Mentoring Hub
