Internet Wordsmith aka Web Copywriter

Copywriting coach for people selling their expertise and services online

Quite simple, yet effective statement to reassure the right people that they are in the right place

Conversion and copywriting help for people who sell their expertise online as 1-1 services, courses, programmes, memberships and other digital products.

Hi, I’m Laura

Hi, I’m Laura, and I’m obsessed with getting your website copy and sales funnels to work as efficiently and effectively as possible for your business, so you can spend less time and energy hunting for clients. Over the last 10 years, I’ve worked with hundreds of businesses ranging from brand new start-ups to established enterprises making five and six-figure monthly revenues.

Want to get to know me better? Head on over to my imaginatively titled About page.

Section to reassure you that I am simultaneously a trustworthy credible expert AND a likeable friendly approachable human being.

Visual evidence to further cement my status as a trustworthy credible expert

Wish selling your services and courses was easier?

Options to help you navigate my website - each with a short intro to help you make an informed decision

Are your offers irresistible?

A successful sales page starts with a compelling offer. Discover whether you’re selling something people want.

Conversion Crushers - Free

The 5 most common sales-sabotaging mistakes I see small businesses making.

Expert eyes on your copy

Website, Facebook ad, sales page or funnel not converting? Let me take a look at that.

Want to see me inside your inbox?

Give me your best email address in the box below and I’ll keep in touch with blogs about conversion, interviews with other expertise-based businesses, and musings from my life.

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Buffet of my best free content with the most enticing headlines to encourage you to jump in and discover the value I can bring to your business

Best Of My Blog

3 Changes To Make Your Services Page Convert

3 Changes To Make Your Services Page Convert

I’ve reviewed hundreds of websites, and these are the top three features I’m looking for on the sales pages of a service-based business.

If you’re missing any one of these, get to making changes right now!

Worditude’s Epic Guide To Creating The Right Call-To-Action For Your Sales Page

Worditude’s Epic Guide To Creating The Right Call-To-Action For Your Sales Page

The call-to-action is the single most impactful element on your sales page, yet so often it’s just a ‘buy now’ button plonked at the end because you’re too exhausted after writing the rest of the page to give it much consideration (it’s ok, I’m guilty of this too).

So I’ve written this rather comprehensive guide so you can revisit your sales page, reconsider your call-to-action, and increase your sales page conversion.

Ditch your power hour and do this instead

Ditch your power hour and do this instead

I 100% understand the appeal.

You have a brain full of wisdom.

People will pay you £100+ to turn up on a call, for 60-minutes and answer their questions.

What’s not to love?

Stay with me – I’ve got good reasons for encouraging you to ditch your Power Hour and a more profitable alternative for you to replace it with.

I closed my membership after five years – here’s why

I closed my membership after five years – here’s why

Five years ago I launched The Worditude Club, a membership for business owners who wanted support and tutorials to help them write their own online copy.

On 30th April 2021, I closed it.

Why? Because it felt like the right thing to do at the time.

But that wouldn’t make much of a blog post, so here’s some background, highlights and the rationale for my latest decision.

We also talked about:

– The impact motherhood and mental load has on the kind of work women will pitch for.
– Leaving behind prestigious corporate brands and job security.
– The surprising advice she has when choosing the right social media platform for your audience.

Sleaze-free selling – Getting the balance between persuasive and pushy

Sleaze-free selling – Getting the balance between persuasive and pushy

Worried you come across as sleazy when you’re trying to sell? Writing your own sales page is a delicate balance between too pushy and being too humble. These copywriting tips for small business will help you write persuasive content, including sales pages, that leave you and your audience feeling good.