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Business-builders
You can write your own powerfully persuasive, personality-packed, online copy that converts strangers into superfans - let me help you with that.
Hi, I’m Laura, a mum to two home-educated, neurodivergent teenage boys (The Sons). I’m also a digital copywriter with more than 18 years of experience in marketing. I’ve written more than a million words of online copy for 100s of businesses and coached 1000s of business owners so they can more confidently write their own successful online copy.
I’ve created masterclasses for the Female Entrepreneur Association, Enterprise Nation, Membership Academy and more, spoken at events (online and in the actual real world), been featured in books. I LOVE helping other business owners rediscover a joy for writing (which was usually squashed in their school days) so they can build relationships with their ideal people using the words on their website, emails and social media.
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Upgrade your copywriting skills in just 10 minutes per day
The Weekly Swipe File
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This is for you if:
You run your own business and write at least some of the online content yourself
You read other people's social media posts, sales pages and emails and for just a moment are completely overcome with green-eyed raging jealousy
You'd like to watch a professional copywriter walk you through fabulous copy and explain the techniques and features that make it so effective
Subscribe to The Weekly Swipe to receive my copywriting walk-through videos in your inbox. I’ll also be in touch with new blog posts, offers from me and others that I think you’ll love, and new releases of my interview series with other entrepreneurs. Just reading these emails will inspire you to write better copy. Unsubscribe at any time (although that may cause me to whimper with feelings of disappointed rejection).
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Where would you like to go next?
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More About Laura
From cubicle prisoner in a financial services company, to freelancer writer working for pennies - now I’m a copywriting coach.
Work With Laura
All the ways you can tap into my expertise from as little as £3.30.
All The Free Things
The back catalogue of Swipe Files, interviews with other entreprenuers, plus blog posts about copywriting, business-building, selling and more.
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Behold blooming brilliant bits from my blog
From Scratch Business Stories: How A Critical Illness Transformed Ruth Gilbey’s Coaching Business
Business coach, Ruth Gilbey, shares how a critical illness diagnosis forced her to become more visible online and start outsourcing.
From Scratch Business Stories: From Music Teacher To Simplicity Consultant, with Jonathan Stewart
A hectic 24-hours inspired a dramatic business pivot that led music teacher and producer Jonathan Stewart to become a business simplicity expert.
From Scratch Business Stories: Single Mum Michelle’s Biz Earns Double Her Corporate Salary
In this episode, plug-in Operations Specialist Michelle Lucherini shared how she earns double her previous corporate salary while working under 30 hours per week!
We also talked about:
– What drove her to abandon her successful corporate career
– How she reigns her clients back in when they get distracted by shiny objects and new opportunities
– The struggle between enjoying her current success, while knowing there are more opportunities on the table.