Quite simple, yet effective statement to reassure the right people that they are in the right place
Conversion and copywriting help for people who sell their expertise online as 1-1 services, courses, programmes, memberships and other digital products.
Hi, I’m Laura
Hi, I’m Laura, and I’m obsessed with getting your website copy and sales funnels to work as efficiently and effectively as possible for your business, so you can spend less time and energy hunting for clients. Over the last 10 years, I’ve worked with hundreds of businesses ranging from brand new start-ups to established enterprises making five and six-figure monthly revenues.
Want to get to know me better? Head on over to my imaginatively titled About page.
Section to reassure you that I am simultaneously a trustworthy credible expert AND a likeable friendly approachable human being.
Visual evidence to further cement my status as a trustworthy credible expert
Wish selling your services and courses was easier?
Options to help you navigate my website - each with a short intro to help you make an informed decision
Are your offers irresistible?
A successful sales page starts with a compelling offer. Discover whether you’re selling something people want.
Conversion Crushers - Free
The 5 most common sales-sabotaging mistakes I see small businesses making.
Expert eyes on your copy
Website, Facebook ad, sales page or funnel not converting? Let me take a look at that.
Want to see me inside your inbox?
Give me your best email address in the box below and I’ll keep in touch with blogs about conversion, interviews with other expertise-based businesses, and musings from my life.
Buffet of my best free content with the most enticing headlines to encourage you to jump in and discover the value I can bring to your business
Best Of My Blog
Ditch your power hour and do this instead
May 2021- I worked a little bit less, made quite a bit more, and feel like I’m on the right trajectory.
June 2021 Working Time And Income Report
May 2021- I worked a little bit less, made quite a bit more, and feel like I’m on the right trajectory.
Copywriting Example: Christian Eriksen Headlines
4 ingredients for more clickable headlines
I closed my membership after five years – here’s why
Five years ago I launched The Worditude Club, a membership for business owners who wanted support and tutorials to help them write their own online copy.
On 30th April 2021, I closed it.
Why? Because it felt like the right thing to do at the time.
But that wouldn’t make much of a blog post, so here’s some background, highlights and the rationale for my latest decision.
We also talked about:
– The impact motherhood and mental load has on the kind of work women will pitch for.
– Leaving behind prestigious corporate brands and job security.
– The surprising advice she has when choosing the right social media platform for your audience.
Copywriting Example: Sales Page for Subscription from Whirli
6 ways this subscription service sales page nails it.
May 2021 Working Time And Income Report
May 2021- I worked a little bit less, made quite a bit more, and feel like I’m on the right trajectory.
60 Second Swipe File: Julie Lowe Subject Line
The 5 Persuasion Triggers this subject line uses to get this marketing email opened.
April 2021 Working Time And Income Report
Wondering how much money a small business can make on part-time hours? How can a busy Mum make more money without sacrificing time with her family?
Is This The Biggest Mistake You Can Make On Your About Page?
Finding it difficult to write your About page? This post takes you on a guided tour of what your About page MUST do, and the biggest mistake you need to avoid making.
Writing keyword rich content without sounding clunky
Wondering how to include keywords in your copy without sounding weird, stiff, even a little robotic?
Writing An About Page – Why is it sooooo awkward? And how to fix that.
Why writing the about page for your business is just so awkward – and what you can do about that…
Add Passive Income Stream To Your Business – Beginner Guide To Affiliate Marketing
This guide to affiliate marketing for beginners explains how you can make more money, without selling more products or taking on more clients .
5 Simple Copywriting Tips For Internet Marketing
Whether you’re an experienced entrepreneur or total beginner these easy to implement copywriting tips will make your internet marketing more impactful
Alternatives To Pain Points On Your Sales Page
What to do when your prospects don’t have a problem. Use this alternative approach to pain points for businesses selling nice-to-have products.
How To Write With A Consistent Style Across Your Online Platforms
What causes brand voice inconsistencies? And how can you write consistently great copy to market your small business?
How To Research Your Target Market – aka Audience Espionage
To create content that connects you’ll need to take peek inside their heads…
Sleaze-free selling – Getting the balance between persuasive and pushy
Worried you come across as sleazy when you’re trying to sell? Writing your own sales page is a delicate balance between too pushy and being too humble. These copywriting tips for small business will help you write persuasive content, including sales pages, that leave you and your audience feeling good.
3 Changes To Make Your Services Page Convert
I’ve reviewed hundreds of websites, and these are the top three features I’m looking for on the sales pages of a service-based business.
If you’re missing any one of these, get to making changes right now!
5 Simple Steps So You Can Write (Almost) Anything
Quick tutorial + free printable. Works for website content, blog posts, social media updates, emails…pretty much any time you need to write something, this will help….
Testimonial Pages Are Crap | Here’s What To Do Instead
Ditch that pointless standalone page. I’ll show you a more powerful way to display your testimonials.
Curse Of Knowledge In Business Communications: What It Is And How To Avoid It
When people don’t know what you think they know it all gets a bit confusing…