Welcome intrepid business-builder
This page (and the rest of my website) may be interesting to you if your business is based around selling your expertise, which means…
You’ve figured out how to monetize what you are good at.
You have skills, knowledge, experience, talents, and/or abilities that other people/businesses value and will pay for you.
And… You’ve made the courageous and liberating decision to set up all on your own-self, creating a business based around selling that expertise as any (or all) of the following:
- 1-1 services - sold by the hour, as custom quoted gigs, retainers or packaged up as particular deliverables
- Group programmes
- Self-study courses
- Other info products like e-books
So firstly, let’s just take a moment to acknowledge how flipping fabulous that is!
You have unlocked freedom and flexibility that many mortals can only dream of.
Looking for a Worditude course you already own?
Log into your course library here
OK, now, let’s get to the juicy bit…
How I can help you sell more of those things with more fun, ease and even joy - honestly really, selling can be enjoyable.
Hello there, I’m Laura
Born and bred Essex girl with a penchant for wordsmithery, an addiction to anything story-related (books, films, TV shows) and a deep-rooted need to listen to the sea at least once a week. Oh, and the bit you probably care most about - I’m a marketing mentor for expertise-based businesses (which, we have just established, includes you).
I have business, marketing and copywriting qualifications up the wazoo and 20+ years of experience in marketing and communications, and I’ve been featured in these places:
You can get the full glorious backstory (including why my business is called ‘Worditude’) over on my imaginatively monikered About page.
Just on the off chance that you’re in a hurry, let’s respect your precious and limited time, and get you to where you need to be pronto.
Based on the questions I’m most commonly asked, I’m going to take a punt and guess that at least one of these applies to you:
I have a new thing I want to sell - help me package up the offer, make it deliciously irresistible, write the sales page and/or get it in front of people who will swiftly purchase it.
I have a thing (or multiple things) that I think is pretty dang awesome but it’s not selling as well as I’d like - help me figure out why.
I need to write/re-write my website so that it sounds like me, clearly communicates what I sell, and makes it really easy for people to buy from me.
I write my own online marketing content and want to make it more impactful, effective and engaging.
Not one of those?
Are you sure, because that’s like 80% of what I do.