Quite simple, yet effective statement to reassure the right people that they are in the right place
Conversion and copywriting help for people who sell their expertise online as 1-1 services, courses, programmes, memberships and other digital products.
Hi, I’m Laura
Hi, I’m Laura, and I’m obsessed with getting your website copy and sales funnels to work as efficiently and effectively as possible for your business, so you can spend less time and energy hunting for clients. Over the last 10 years, I’ve worked with hundreds of businesses ranging from brand new start-ups to established enterprises making five and six-figure monthly revenues.
Want to get to know me better? Head on over to my imaginatively titled About page.
Section to reassure you that I am simultaneously a trustworthy credible expert AND a likeable friendly approachable human being.
Visual evidence to further cement my status as a trustworthy credible expert
Wish selling your services and courses was easier?
Options to help you navigate my website - each with a short intro to help you make an informed decision
Are your offers irresistible?
A successful sales page starts with a compelling offer. Discover whether you’re selling something people want.
Conversion Crushers - Free
The 5 most common sales-sabotaging mistakes I see small businesses making.
Expert eyes on your copy
Website, Facebook ad, sales page or funnel not converting? Let me take a look at that.
Want to see me inside your inbox?
Give me your best email address in the box below and I’ll keep in touch with blogs about conversion, interviews with other expertise-based businesses, and musings from my life.
Buffet of my best free content with the most enticing headlines to encourage you to jump in and discover the value I can bring to your business
Best Of My Blog
I’ve reviewed hundreds of websites, and these are the top three features I’m looking for on the sales pages of a service-based business.
If you’re missing any one of these, get to making changes right now!
July 2021 – Tanks, turning 40, and hitting my income and working hours goals
The call-to-action is the single most impactful element on your sales page, yet so often it’s just a ‘buy now’ button plonked at the end because you’re too exhausted after writing the rest of the page to give it much consideration (it’s ok, I’m guilty of this too).
So I’ve written this rather comprehensive guide so you can revisit your sales page, reconsider your call-to-action, and increase your sales page conversion.
I 100% understand the appeal.
You have a brain full of wisdom.
People will pay you £100+ to turn up on a call, for 60-minutes and answer their questions.
What’s not to love?
Stay with me – I’ve got good reasons for encouraging you to ditch your Power Hour and a more profitable alternative for you to replace it with.
I worked far too much, didn’t quite hit my income goal, but did find time to go to the beach.
4 ingredients for more clickable headlines
Five years ago I launched The Worditude Club, a membership for business owners who wanted support and tutorials to help them write their own online copy.
On 30th April 2021, I closed it.
Why? Because it felt like the right thing to do at the time.
But that wouldn’t make much of a blog post, so here’s some background, highlights and the rationale for my latest decision.
We also talked about:
– The impact motherhood and mental load has on the kind of work women will pitch for.
– Leaving behind prestigious corporate brands and job security.
– The surprising advice she has when choosing the right social media platform for your audience.
6 ways this subscription service sales page nails it.
May 2021- I worked a little bit less, made quite a bit more, and feel like I’m on the right trajectory.
The 5 Persuasion Triggers this subject line uses to get this marketing email opened.
Wondering how much money a small business can make on part-time hours? How can a busy Mum make more money without sacrificing time with her family?
Finding it difficult to write your About page? This post takes you on a guided tour of what your About page MUST do, and the biggest mistake you need to avoid making.
Wondering how to include keywords in your copy without sounding weird, stiff, even a little robotic?
Why writing the about page for your business is just so awkward – and what you can do about that…
This guide to affiliate marketing for beginners explains how you can make more money, without selling more products or taking on more clients .
Whether you’re an experienced entrepreneur or total beginner these easy to implement copywriting tips will make your internet marketing more impactful
What to do when your prospects don’t have a problem. Use this alternative approach to pain points for businesses selling nice-to-have products.
What causes brand voice inconsistencies? And how can you write consistently great copy to market your small business?
To create content that connects you’ll need to take peek inside their heads…
Worried you come across as sleazy when you’re trying to sell? Writing your own sales page is a delicate balance between too pushy and being too humble. These copywriting tips for small business will help you write persuasive content, including sales pages, that leave you and your audience feeling good.
Quick tutorial + free printable. Works for website content, blog posts, social media updates, emails…pretty much any time you need to write something, this will help….