Welcome the Worditude blog
Home to help, resources and information for people who sell their expertise online as 1-1 services, coaching, courses, group program and memberships.
Why is ‘actually’ so overused, and so bloody irritating?
The word ‘actually’ is everywhere. Here’s how it can weaken trust and damage engagement in your marketing copy.
Sell The Sizzle
3 honest ways to sell the transformation your offer delivers and write sales pages that feel trustworthy, clear and convincing.
Suit Yourself Decision Sprint
Not X but Y in copywriting: why this common phrase creates cognitive friction and harms your marketing (and what to do instead).
A cringe-free approach to launch, flash sale and promo emails
Write launch and promo emails that feel natural, not salesy. Cringe-free tips to help subscribers decide if your offer is right for them.
Not X, But Y – The small phrase sabotaging your marketing
Not X but Y in copywriting: why this common phrase creates cognitive friction and harms your marketing (and what to do instead).
Comfy Business = Real Business
Comfy businesses are real businesses. A personal reflection on self-employment, limited capacity, and building work that fits around life.
Standby Mode
Comfy businesses are real businesses. A personal reflection on self-employment, limited capacity, and building work that fits around life.
Self Doubt In Business Is Normal – Here’s why and what to do about it
Self-doubt in business is normal. Learn why it happens and how to move forward without losing momentum.
Christmas Strategies at Worditude HQ (for fun not for business)
Here are six ways we make Christmas fun while balancing the needs associated with neurodivergent and chronic health conditions.
9 Ideas to Use Polls in Your Newsletters or Marketing Emails
Boost email engagement with 9 simple poll ideas for your newsletters and marketing emails.
20 Prompts To Make Your Marketing More Comfortable
You can use this list of questions to come up with ideas you’d like to try out in your business, or identify areas you need to focus on.
MemberVault Review 2025
Honest MemberVault review of my experience using it since 2020, with what I love, what I work around, and behind-the-scenes insights.
Comfy Business Chronicles Origin Story
Read this if you feel stressed out about up and down income patterns in your business.
3 Times Soft Launching Your Offer Is More Than Okay
It’s not a cop out, it’s a legitimate, strategic, helpful marketing technique – here’s when to soft launch your offer.
Making Marketing Change More Manageable
You’re great at what you do. Your clients love you. You get results.
But turning that into a steady income is hard. You’re sure that building an audience will make it easier to get clients.
Marketing feels like an unsustainable grind
You’re great at what you do. Your clients love you. You get results.
But turning that into a steady income is hard. You’re sure that building an audience will make it easier to get clients.
Great at what you do… but don’t know how to translate that into sales
You’re great at what you do. Your clients love you. You get results.
But turning that into a steady income is hard. You’re sure that building an audience will make it easier to get clients.
Guest Podcast Interview on Small Business Big Network with Liz Drury
In this conversation with Liz Drury on Small Business Big Network, I shared how I went from middle-management corporate burnout to building a joyful, sustainable business helping small-but-mighty service providers market themselves with confidence.
Sales Page Writing Tips: 10 things to know before you get started
I’ve spent a *lot* of time thinking about what makes a sales page work. So if you’re about to write (or rewrite) yours, here are 10 things I want you to know before you get started.
Ask Laura – Why is my website traffic not converting into subscribers, leads or sales?
Website traffic not converting into subscribers, leads and sales?
5 things to consider when your website visitors aren’t doing what you hoped they’d do..
Which Voice-Messaging Platform Should I Use With My Clients? Why Voxer?
Why I use Voxer as my main client communication tool, and what to consider when choosing a voice-messaging platform to use with your coaching clients.