How to write a home page

How to write a home page

Your website homepage is a lot like a shopping mall map – here’s why – and how to create a good one (home page I mean, not a shopping mall map, I have no idea how to create one of those….or why you’d need to)

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Feel like you’re going in circles in your business?

Feel like you’re going in circles in your business?

Feel like you're going in circles in your business?Read thisWay, way back in 2016 I created a handful of short courses to help business owners write their own website copy. I even got as far as uploading them to a course platform and created their sales pages. And...

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The New Idea Big Dipper

The New Idea Big Dipper

Read this if you’ve ever felt like your idea was genius, then started to doubt it, and canned it before you could take action….then found it later and remembered why it was such genius in the first place.

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Family emergency

Family emergency

What to do when you have a family emergency but you don’t want to say ‘family emergency’ because that sounds too dramatic so you just don’t say anything until after you’re exhausted and then there’s another different family emergency.

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Fed Up With Your Business

Fed Up With Your Business

How to handle the Burn It Down Business Blues. 5 ways I help myself when I want to throw my business in a wood chipper, soak it in lighter fluid and set it on fire + 3 things I do NOT do.

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User Guide To Business Bundles

User Guide To Business Bundles

5 Tips To Help You Squeeze The Most Value Out Of Free (or Paid) Business BundlesThinking of accessing a (free or paid) business bundle - read this firstThis blog post is about helping business owners make the most out of opting into (or buying) a Business Bundle. If...

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My 20-hours per week self-imposed work limit

My 20-hours per week self-imposed work limit

Why I set myself a 20-hour limit on my working weekAnd how I get the most out of that timeI wasted so many years of my self-employed adventure stressing myself out by overworking. It's taken me a while to reach this more manageable pace, and I hope that sharing my...

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How To Choose Best Platform To Host Your Online Course

How To Choose Best Platform To Host Your Online Course

How To Choose The Best Platform To Host Your Online CourseLearndash, Memberpress, Thinkific, MemberVault… my grand tour of online course platformsBefore I help you figure out where to host your new online course, I’m going to walk you through the handful of years I...

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That Time I Rescued a Life-sized Plastic Whale

That Time I Rescued a Life-sized Plastic Whale

That time I rescueda Life-Sized Plastic WhaleWelcome to a blog post so convoluted I need to give you an overview of the structure before you set out, in case you lose your bearings as you skim/read down the page.Context: What the hell Marine Mammal Medic training is...

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Worditude’s Epic Guide To Creating The Right Call-To-Action For Your Sales Page

Worditude’s Epic Guide To Creating The Right Call-To-Action For Your Sales Page

The call-to-action is the single most impactful element on your sales page, yet so often it’s just a ‘buy now’ button plonked at the end because you’re too exhausted after writing the rest of the page to give it much consideration (it’s ok, I’m guilty of this too).

So I’ve written this rather comprehensive guide so you can revisit your sales page, reconsider your call-to-action, and increase your sales page conversion.

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Rocketbooks: My love affair with reusable notebooks

Rocketbooks: My love affair with reusable notebooks

RocketbooksMy love affair with reusable notebooksWriting is how I think. I can't just leave the words and ideas whirling around up there in my noggin because: a) It makes my head hurtb) I'm scared I'll forget the best bitsc) Great ideas become greater as I start...

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Ditch your power hour and do this instead

Ditch your power hour and do this instead

I 100% understand the appeal.

You have a brain full of wisdom.

People will pay you £100+ to turn up on a call, for 60-minutes and answer their questions.

What’s not to love?

Stay with me – I’ve got good reasons for encouraging you to ditch your Power Hour and a more profitable alternative for you to replace it with.

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I closed my membership after five years – here’s why

I closed my membership after five years – here’s why

Five years ago I launched The Worditude Club, a membership for business owners who wanted support and tutorials to help them write their own online copy.

On 30th April 2021, I closed it.

Why? Because it felt like the right thing to do at the time.

But that wouldn’t make much of a blog post, so here’s some background, highlights and the rationale for my latest decision.

We also talked about:

– The impact motherhood and mental load has on the kind of work women will pitch for.
– Leaving behind prestigious corporate brands and job security.
– The surprising advice she has when choosing the right social media platform for your audience.

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March 2021 Working Time And Income Report

March 2021 Working Time And Income Report

March 2021 Working Time And Income ReportFor a little background on why I'm sharing my income and working hours publicly head over to Part 1 - Income & Hours Report for January 2021 This month I've restarted working with 1-1 clients, toyed with multiple ideas for...

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February 2021 Working Time And Income Report

February 2021 Working Time And Income Report

February 2021 Working Time And Income Report Welcome to the second installment in my quest to reach £100k revenue in a year, while working just 20 hours (if I'm lucky) each week. For a little background on why I'm sharing my income and working hours publicly head over...

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January 2021 Working Time And Income Report

January 2021 Working Time And Income Report

January 2021 Working Time And Income ReportThis is the first blog post in my series about my quest to make a £100k revenue working just 20 hours per week. After some pretty intense months last year (completing a building project and working all the hours to help pay...

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Facebook Cover Ideas For Social Media Managers

Facebook Cover Ideas For Social Media Managers

Facebook Cover Ideas For Social Media ManagersI get it - you're a social media manager. Your Facebook cover needs to be p-e-r-f-e-c-t. That's how I feel every time I write a blog post (I'm a copywriter). But let's be honest - the success of your social media business...

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That Time I Was Interviewed By Carrie Green

That Time I Was Interviewed By Carrie Green

That Time I Was Interviewed By Carrie GreenCarrie Green, from Female Entrepreneur Association has been my business crush since 2014. Back then I was freelancing for digital marketing agencies, writing website copy and SEO'd blog posts. I had no control over the...

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The RIGHT way to use jargon on your website

The RIGHT way to use jargon on your website

The RIGHT way to use jargon on your website        Hey Laura, should I strip my content of jargon? I want to sound like a credible expert, but I also don’t want to confuse my audience. How do I get the balance right? A couple of weeks ago I saw a Facebook thread from...

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How Fear Evolves With Your Business

How Fear Evolves With Your Business

Will I always feel The Fear when running my business? Does it ever go away? And what can I do when it raises its scary head? In this short, wisdom-packed interview with business coach, Jessica Fearnley, we discuss The Fear and how to harness it as a force for good...

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How To Find Your Ideal Client Profile With Ease

How To Find Your Ideal Client Profile With Ease

When I work 1-1 with clients the FIRST thing we do is get to know their Ideal Client/Imaginary Customer and map out their story. Business owners often fell uncomfortable creating an Ideal Client profile because they worry they’re excluding potential paying customers.

In this video, I talk about why we need this IC profile, what we do with it, and why it’s definitely not hurting your sales figures.

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How Often Should I Post To My Blog And Social Media

How Often Should I Post To My Blog And Social Media

How much free content do you need to create each month to successfully market your business?

How often should you publish on your business blog?

How often should you post to your Facebook page?

What about emailing your list? Tweeting? Going Live?

In this video, I discuss the three factors that influence how much free content you should be creating for your audience.

Text highlights below for folk who don’t want to watch the video.

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Mid-Launch Lull: What it is and how to survive it

Mid-Launch Lull: What it is and how to survive it

Mid-Launch Lull What it is and how to survive itShortly after the initial excitement of launching has worn off, fear of failure will set in hard. This usually coincides with the Mid-Launch Lull in sales. In this blog post, I explain why sales take a nose-dive after...

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