Blog - Worditude

Copywriting coach for people selling their expertise and services online

3 Changes To Make Your Services Page Convert

3 Changes To Make Your Services Page Convert

I’ve reviewed hundreds of websites, and these are the top three features I’m looking for on the sales pages of a service-based business.

If you’re missing any one of these, get to making changes right now!

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Worditude’s Epic Guide To Creating The Right Call-To-Action For Your Sales Page

Worditude’s Epic Guide To Creating The Right Call-To-Action For Your Sales Page

The call-to-action is the single most impactful element on your sales page, yet so often it’s just a ‘buy now’ button plonked at the end because you’re too exhausted after writing the rest of the page to give it much consideration (it’s ok, I’m guilty of this too).

So I’ve written this rather comprehensive guide so you can revisit your sales page, reconsider your call-to-action, and increase your sales page conversion.

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Ditch your power hour and do this instead

Ditch your power hour and do this instead

I 100% understand the appeal.

You have a brain full of wisdom.

People will pay you £100+ to turn up on a call, for 60-minutes and answer their questions.

What’s not to love?

Stay with me – I’ve got good reasons for encouraging you to ditch your Power Hour and a more profitable alternative for you to replace it with.

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I closed my membership after five years – here’s why

I closed my membership after five years – here’s why

Five years ago I launched The Worditude Club, a membership for business owners who wanted support and tutorials to help them write their own online copy.

On 30th April 2021, I closed it.

Why? Because it felt like the right thing to do at the time.

But that wouldn’t make much of a blog post, so here’s some background, highlights and the rationale for my latest decision.

We also talked about:

– The impact motherhood and mental load has on the kind of work women will pitch for.
– Leaving behind prestigious corporate brands and job security.
– The surprising advice she has when choosing the right social media platform for your audience.

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March 2021 Working Time And Income Report

March 2021 Working Time And Income Report

March 2021 Working Time And Income ReportFor a little background on why I'm sharing my income and working hours publicly head over to Part 1 - Income & Hours Report for January 2021 This month I've restarted working with 1-1 clients, toyed with multiple ideas for...

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February 2021 Working Time And Income Report

February 2021 Working Time And Income Report

February 2021 Working Time And Income Report Welcome to the second installment in my quest to reach £100k revenue in a year, while working just 20 hours (if I'm lucky) each week. For a little background on why I'm sharing my income and working hours publicly head over...

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Instagram and Facebook post ideas for Virtual Assistants

Instagram and Facebook post ideas for Virtual Assistants

Instagram and Facebook post ideas for Virtual AssistantsThe simple system to generate social media content ideas for your va business   I could give you a list of 100 post ideas. But: 1 - How can I possibly match my social media ideas to your intended audience...

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January 2021 Working Time And Income Report

January 2021 Working Time And Income Report

January 2021 Working Time And Income ReportThis is the first blog post in my series about my quest to make a £100k revenue working just 20 hours per week. After some pretty intense months last year (completing a building project and working all the hours to help pay...

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Facebook Cover Ideas For Social Media Managers

Facebook Cover Ideas For Social Media Managers

Facebook Cover Ideas For Social Media ManagersI get it - you're a social media manager. Your Facebook cover needs to be p-e-r-f-e-c-t. That's how I feel every time I write a blog post (I'm a copywriter). But let's be honest - the success of your social media business...

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That Time I Was Interviewed By Carrie Green

That Time I Was Interviewed By Carrie Green

That Time I Was Interviewed By Carrie GreenCarrie Green, from Female Entrepreneur Association has been my business crush since 2014. Back then I was freelancing for digital marketing agencies, writing website copy and SEO'd blog posts. I had no control over the...

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The RIGHT way to use jargon on your website

The RIGHT way to use jargon on your website

The RIGHT way to use jargon on your website        Hey Laura, should I strip my content of jargon? I want to sound like a credible expert, but I also don’t want to confuse my audience. How do I get the balance right? A couple of weeks ago I saw a Facebook thread from...

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How Fear Evolves With Your Business

How Fear Evolves With Your Business

Will I always feel The Fear when running my business? Does it ever go away? And what can I do when it raises its scary head? In this short, wisdom-packed interview with business coach, Jessica Fearnley, we discuss The Fear and how to harness it as a force for good...

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How To Find Your Ideal Client Profile With Ease

How To Find Your Ideal Client Profile With Ease

When I work 1-1 with clients the FIRST thing we do is get to know their Ideal Client/Imaginary Customer and map out their story. Business owners often fell uncomfortable creating an Ideal Client profile because they worry they’re excluding potential paying customers.

In this video, I talk about why we need this IC profile, what we do with it, and why it’s definitely not hurting your sales figures.

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How Often Should I Post To My Blog And Social Media

How Often Should I Post To My Blog And Social Media

How much free content do you need to create each month to successfully market your business?

How often should you publish on your business blog?

How often should you post to your Facebook page?

What about emailing your list? Tweeting? Going Live?

In this video, I discuss the three factors that influence how much free content you should be creating for your audience.

Text highlights below for folk who don’t want to watch the video.

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Mid-Launch Lull: What it is and how to survive it

Mid-Launch Lull: What it is and how to survive it

Mid-Launch Lull What it is and how to survive itShortly after the initial excitement of launching has worn off, fear of failure will set in hard. This usually coincides with the Mid-Launch Lull in sales. In this blog post, I explain why sales take a nose-dive after...

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The Wonderful World Of Worditude: Behind The Scenes

I’ve had plenty of compliments about my site, and a few enquiries about how I run the show here. Thanks, I’m flattered. To save myself time I thought it would be easier to put all my resources and services in one place. I’m not saying these will be right for your...

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Are You Being Too Real For Your Audience?

Are You Being Too Real For Your Audience?

[tweetshare tweet="There's a delicate balance between being authentic and hideously over-sharing. #blogging"] Keeping It Real. Be The Real You. Be Authentic. You know the drill - build trust and likeability by letting your audience see the real you. But how real is...

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Projecting Your Personality Online: Putting You Back Into Your Business

Projecting Your Personality Online: Putting You Back Into Your Business

Want to know how to create online content that connects with the same power as a real-life conversation? The secret ingredient is…..YOU…

Your personality. That’s what makes you so magnetic, engaging, attractive to your clients in real-life. And it’s exactly what you need to add to your online content to help your prospects fall in love with you.

Here are six tips to infuse your content with your stellar personality:

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5 Tips For Prolific Blogging

5 Tips For Prolific Blogging

Tania Angelis, is one of the most prolific content creators I’ve ever come across. In awe of her focus and output, I invited her to share some of her wisdom.

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Lessons To Take Into 2016

Lessons To Take Into 2016

With a few simple questions, I’m going to help you discover what you need to do more of, less of, or completely differently in the New Year.

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Blogging From Your Darkest Corners

Blogging From Your Darkest Corners

I’m fairly confident Mr Fitzgerald was not referring to blogging, but I’m using the quote anyway: Some of your best blog posts will come from the darkest corners of your being.

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Keep Going: A Lesson From The School Of Life

Keep Going: A Lesson From The School Of Life

Invest 154 seconds of your life in this video, and never feel despondent about your work again. OK, sometimes you will still feel out of your depth, but then you’ll remember this cute motivational lump of plastic, and you’ll drag yourself out from under the desk, load up the laptop and crack on.

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Are You Promoting Your Posts With These 3 Simple Steps?

Are You Promoting Your Posts With These 3 Simple Steps?

Congratulations on writing your blog post. Alas your work isn’t done yet. You can’t just leave the poor thing hanging up on your blog hoping that someone will come to find it. If you want people to read your post, you need to let them know it exists.

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