Conversion Crushers – Discover 5 mistakes that could be repelling clients

Copywriting coach for people selling their expertise and services online

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August 2021 Working Time And Income Report

For a little background on why I’m sharing my income and working hours publicly head over to Part 1 - Income & Hours Report for January 2021.

The short version is…..I started muttering to myself ‘if I could work more hours, I could make more money’ and that mantra was unhelpful because I don’t want to work more hours, and I don’t have any more spare hours floating around that I could use for work anyway.

So instead I am asking myself ‘what’s possible with a working time budget of 20 hours per week’.

Worditude Ltd Income For August 2021

What that income was made up of:

  • £1866 courses - Some early birders for Autumn’s round of Write Your Website and a few sales of Irresistible Offers (bit disappointed I didn’t sell more - I’ll get into that later).
  • £1890 1:1 - I think this is the first time 1-1 has represented less than half of my income.
  • £409.96 affiliate - always my favourite kind of money.

Laura’s Working Hours In August 2021

There were 4.4 working weeks - so this works out at about 18 hours per week.

We had a very busy few weeks including a rain-soaked trip to Chessington, a family wedding that was spread across two weekends, a family birthday/anniversary celebration, and the most important activity that happens every August - taking my Grandad to the Clacton Air Show.

What I did (business wise) in August

#1 I hosted the Irresistible Offers Festival

The reasons for deciding pretty last minute to run a live round of the Irresistible Offers course, in the middle of the Summer holidays are covered in last month’s blog post.

A whopping 6 people bought the course in August:

But wait….that doesn’t make it a disaster because:

a) I pre-recorded all the daily videos and intend to use them again - I’d like to run the course live at least once, maybe twice a year which means….

b) Everything I learned this time around, including the stuff I didn’t do well, the stuff I wish I’d got around to doing to promote it, and the many things I wish I’d done to follow-up and sell Write Your Website - I can do all of those things the next time around.

c) 72 people in total did take part, which means 60+ existing customers re-engaged, enjoyed additional value, and are now a little bit warmer to hear about Write Your Website….which I really, really need to start telling them about.

#2 I decided to delay the next round of Write Your Website

It was due to start on 13th September - and I wasn’t ready. I’ve been pretty ill with migraines. And to be honest, most of my audience is made up of parents with school-aged children, and I guessed they could do with a bit more breathing space between the start of term, and the start of this course. So I delayed the start until the 14th October, to give me more time to prepare and promote….and instead I used that time to….

#3 Apply for Elizabeth Goddard’s Online Business Playground Summit

And from 200+ applications, I was one of the 32 speakers accepted, so then I had to make good on my word and create the presentation. Each business owner is speaking about an unusual or creative business idea they have used, and how that worked out for them. I think you’ll love it, so if you’re reading this before the end of September 2021, go register for free here.

#4 And I created a whole other course - The Copywriting Power-Ups

I’ve been teaching business owners how to write their own website copy for more than five years. In all this time, I have longed to create a course that taught the principles of copywriting, in a way that was easy to understand, quick to consume and could be applied immediately. But that was a tall order because to acquire my copywriting skills I have learned a lot of theory and have 15 years of experience writing for audiences. That’s a lot of knowledge to distil into a short course. But over the Summer, a framework came together in my mind (OK, actually it was scattered across dozens of post-it notes that I stacked, re-arranged and scribbled out until I got it right). So at the start of September, I launched Copywriting Power-Ups.

#5 I’ve got really comfortable with taking quick, ugly action to maintain forward momentum

When you rapidly launch a new course with none of the ‘required’ prep of a freebie, webinar or free challenge, eyebrows are raised. Ditto when you run a live event in the middle of the school holidays. And when you delay the start of a course you’ve already sold spaces on. Eyebrows have been raised, concerns have been DM’d to me. But over the last few weeks, I’ve realised something about myself. I work best when I just go with whatever idea I’ve had. Do it quick. Do it ugly. Learn from it. Re-plan. Go again. I’ll be launching new courses again, so whatever I learned from the Copywriting Power-Ups launch, I’ll use. I’ll be running Irresistible Offers live again, so whatever I learned from August’s festival week, I’ll use. I’ll be needing to sell 30 places on Write Your Website again, so whatever I learn from this round, I’ll use. I’m actually really comfortable with it looking a bit messy, because I’ll have plenty of opportunities to tidy and tighten the processes up later.

Wanna see how this pans out?

If you’re wondering how big a business can get on part-time hours, leave your best email address below…..then go fetch the confirmation email and click on the link so the Email Gods know you really, really want me in your inbox.

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