Welcome to The Weekly Swipe: Landing page for free webinar
In this edition I am admiring the copy of Ruth Gilbey’s landing page for her free masterclass, The Sold Out Solution.
a) The copy promises something specific, that’s highly desirable and presents it in relatable terms.
b) It’s a fantastic example of a Frictionless Call-To-Action
✔ An irresistible, highly desired, believable offer
✔ The commitment asked of the prospect is reasonable and easy to agree to
✔ The action is easy to take
✔ The form/button works!
Open the image to read the copy yourself and see if you can spot:
Any of the 7 Human Engagement Triggers
1 - Chance to win
2 - Protection from loss
3 - Self-expression
4 - Community & belonging
5 - Efficiency (better, quicker, easier)
6 - FOMO
7 - Curiosity
Any of the three Persuasion Amplifiers that make the offer more real and believable
1 - Specificity
2 - Credibility
3 - Social Proof
And here’s my video run-through of the things I love about this page.
See the page for yourself:
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