Worditude Weekly Swipe
Ruth Gilbey, The Sold Out Solution
Welcome to The Weekly Swipe: Landing page for free webinar
In this edition I am admiring the copy of Ruth Gilbey’s landing page for her free masterclass, The Sold Out Solution.
Praise-worthy because:
a) The copy promises something specific, that’s highly desirable and presents it in relatable terms.
b) It’s a fantastic example of a Frictionless Call-To-Action
✔ An irresistible, highly desired, believable offer
✔ The commitment asked of the prospect is reasonable and easy to agree to
✔ The action is easy to take
✔ The form/button works!
Open the image to read the copy yourself and see if you can spot:
Any of the 7 Human Engagement Triggers
1 - Chance to win
2 - Protection from loss
3 - Self-expression
4 - Community & belonging
5 - Efficiency (better, quicker, easier)
6 - FOMO
7 - Curiosity
Any of the three Persuasion Amplifiers that make the offer more real and believable
1 - Specificity
2 - Credibility
3 - Social Proof
And here’s my video run-through of the things I love about this page.
See the page for yourself:
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