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When a prospect clicks on your website they arrive eager to know one thing:

How can this person help me?

You’ve occupied a tab on their browser, used up a click of their mouse, devoured literally moments of their time. They want to know what they’re getting in return, and they want to know fast.

Your website must quickly and communicate:
♥ What you’re selling.
♥ What makes you the right person to provide that product/service.
♥ That you are real, friendly, approachable human being.
♥ What the next step is for the reader to take.

To be able to do that, all you need is an MVW

All You Need Is Love…And An MVW

An MVW is a completely made-up term I’ve just coined. In lean start-ups, a Minimum Viable Product (MVP) is a basic prototype that enables a concept to become a business in super-speedy fashion. Instead of wallowing in the R&D phase for months on end, the creators release a product that pretty much does what the vision stipulated, but without the bells and whistles.

And so to your MVW.

[tweetshare tweet=”A Minimum Viable Website is the quickest and easiest way to launch your online presence. #smallbiz”]

Please believe me, I know from my own personal experience, how tempting it is to spend hours and hours farting about with the colours, graphics, layout, copy, blog posts and opt-ins on a website before bravely releasing it into the wild.

This is a time-consuming, energy-sapping, money-deflecting form of self-sabotage.

The cure? Commit yourself to creating a Minimum Viable Website.

Essential Ingredients For Your MVP

Your MVW needs just these things:
♦ An About page that explains who you are, who you serve and why you are uniquely qualified to serve them. Include credibility indicators like skills, qualifications, and experience.
♦ A sales/services page that explains what your offer is and what your prospect needs to do to get the ball rolling.
♦ A form to capture email addresses of people who are interested in keeping in touch. You can add a lead magnet and email nuture sequence later.
♦ A clearly displayed email address for prospects to contact you on.

That’s It?!?

Almost. Depending on where your business is based and operates you will need to include terms and conditions, and a privacy policy. Those are a long way out of my area of expertise. Suzanne Dibble is your woman for that information.

And Now

There is an entire workbook dedicated to helping you write the words for your website, over inside the Worditude Copywriting Toolkit.

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Website ideas for small business owners



  1. Laura

    Thanks Lynn, happy to be of service.

  2. Lynn

    I have been so berewdiled in the past but now it all makes sense!

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