This brand has definitely made it to my folder of copywriting awesomeness.
Just look at this label that came with a t-shirt I ordered:
Check out their Facebook page and see how often the messages of ‘creative’, ‘uncommon’ and ‘artistic’ are reinforced by their updates, images and ‘About’ description.
Their About page is also a masterclass on how to create a simple page designed to meet the needs of two different audiences (buyers and artists). It does a good job explaining what the business model and mission is (which helps all readers) and then makes it clear what buyers and artists should do next.
OK, that’s enough swooning from me. Have a brand you rave about? Tell me about it in the comments below.
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