Facebook Cover Ideas For Social Media Managers
I get it - you’re a social media manager. Your Facebook cover needs to be p-e-r-f-e-c-t.
That’s how I feel every time I write a blog post (I’m a copywriter).
But let’s be honest - the success of your social media business isn’t 100% contingent on this one image. And you do have eleventy billion other things to do while building your business and (hopefully) serving your lovely clients. So I’m here to help you get this done as efficiently as possible, with:
1 - The essential question to ask yourself before creating your Facebook cover
2 - 12 examples of social media manager Facebook covers getting it right - and why the work
3 - The 6 biggest mistakes I found social media managers making on their Facebook cover images, and how to avoid them.
Start Here: The essential question to ask yourself before you start creating your Facebook cover.
Stay with me, because at first glance this may seem like an odd question:
After seeing your Facebook cover image, what do you want the viewer to remember or do? Choose carefully because you can only pick one.
Your Facebook cover image is a communication opportunity.
When you first upload the new image, a handful of people will see it.
After that, the only time it gets seen is when someone chooses to click on to your page. And this will usually be after they’ve seen a post or comment or some other piece of content from you, liked what they saw, and have come over to investigate.
So they’ve invested literally seconds of their life in you, and at least one click to navigate to your Facebook page. This is your chance to make a big impression.
Being human, your viewer will take away just one message. They’re not stopping long enough to process multiple messages. They don’t want to make decisions about what to do next.
You need to make it really easy for them.
Goals for the cover image of your social media manager Facebook page - Pick ONE
Your Facebook page visitor will take away one message from your cover image. If you offer up multiple messages, you have no control over which one they remember. And actually they may only remember that you are confusing or overwhelming, and those are not positive traits clients look for in a social media manager. Pick ONE message you intend to communicate and you have a much better chance of making the right first impression.
Promote a single offer
Either free or paid. Link the CTA button to the URL you want the viewer to go to, and use the description box for the image (more on that later) to persuasively pitch the offer, and give them a clickable link. Remember that your Facebook cover image is often seen by people who are at the very early stages of their relationship with you. They might be prepared to download a free PDF or buy a low-cost ebook, but they’re not going to spend £££ with someone they’ve just met.
Make a memorable statement
Associate a particular feeling with your brand
12 Social Media Manager Facebook Cover Photos And Images Getting It Right
I searched through more than 200 Facebook pages to bring you this selection. Each of these was included because it successfully communicated one, clear memorable message.
Message Communicated:
I work in English and German, and can translate between the two.
Why it works:
Those little flags communicate the message more quickly and memorably than words would do.
Improvements:
I would love the flags to be more prominent - the speech bubbles could be filled with the flag designs. I would also love to see the name of the person who’s face is in the profile picture. This could either be included in the page name, or added as text to the cover image.
Message Communicated:
Why it works:
Improvements:
Message Communicated:
Why it works:
Improvements:
This would be even better if Josie’s name was visible, either as text added to the photo, or included in the page name - Daisy Chain Social Media | Josie Weston.
MildMay Social
Message Communicated:
Welcoming and approachable.
Why it works:
Improvements:
Again with the name! Lucy hasn’t even included her name in the description of the page - I found it in the email field. I can’t tell you how important it is to include your name.
Message Communicated:
Connection and networking.
Why it works:
Improvements:
Message Communicated:
Simple, focussed, direct.
Why it works:
Improvements:
Message Communicated:
Why it works:
Improvements:
Message Communicated:
Why it works:
Improvements:
Message Communicated:
Why it works:
Improvements:
Message Communicated:
Why it works:
Improvements:
Message Communicated:
Why it works:
Improvements:

6 Most Common Mistakes On A Social Media Manager’s Facebook Cover Image
Partially missing heads!
Confusing stock photos
Text overload
No connection between the profile image and the cover image
Cover image doesn't communicate anything extra
Nameless faces
What’s the first thing you do to build a connection with someone? Tell them your name!! If you’re including your face in your cover image or your profile photo, to go for the personal approach (which I applaud) please make sure your real-life actual name (not just your business name) appears either in the name of your Facebook page or on the cover image - so that when someone comes to your Facebook page for the first time they can quickly build a connection with you.
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