3 Tips For Coming Back From A Long Awkward Silence
(Last updated: 3rd January 2022)
I’m writing this blog post on the 9th January 2017. The last time I was child-free was over 3 weeks ago, and so, naturally, my business has taken a bit of a back seat while I sustained myself on mince pies and toffee vodka.
Sensing that I might not be the only one who’d abandoned her audience over the festive season, I thought a short guide on how to reconnect with your crew might be useful.
Whether you’ve been distracted by another project, off on your jolly holidays, or filling yourself with festive spirit - whatever your reason for going AWOL, these tips will help ease you back in.
#1Accept It Probably Isn’t a Big Deal
This won’t work for everyone, but in some cases, you can just get on with your next post/email without drawing attention to your absence.
This can work if:
♦ You were a sporadic poster/emailer anyway;
♦ Your audience was AWOL too, especially over Christmas or school holidays.
#2 Deliver Something Valuable
If you’ve been absent due to personal or professional reasons, you’re probably hankering to tell your readers all about it. Don’t. Not yet anyway. You can’t go AWOL and then expect them to be your listening ear/unpaid therapist. Make your come-back post/email a value-adding genius-fest that reminds your followers exactly why they follow you.
If you don’t have anything new to share, link back to older content.
If you do want to share details of your absence, give it a brief mention, then promise more details in your next post/email. This preserves the balance between expert authority vs friendly approachable human.
#3 Have Your Next Two Posts Ready to Go
Do you know what’s more awkward than coming back from an awkward silence? Immediately following your come-back post/email with another long awkward silence. So before you hit publish, get your follow-up plan in place. Generate some new ideas for your next posts/emails. And you can supplement your new content by updating some of your most popular older blog posts and sharing those.