Hi, I’m Laura, welcome to my blog. I help business-builders write their own web copy, blog posts, marketing emails and social media content. Get free professional help with the 5 most common content-creation challenges, when you join 700+ members in the Worditude Marketing Medley (it’s free!!).
The Best Free Copywriting Courses And Classes Available Online
a) Want to improve your copywriting skills so that you can write your own online content (web copy, blog posts, marketing emails)?
b) Carve out an online career as a copywriter?
Either way, you’ve landed in exactly the right place.Before you spend a penny on a training program, check out this guide to free online copywriting courses.
I’ve created a list of free online copywriting courses and resources to help you hone your writing.
Everything on this list is free.
A word of warning before you go exploring: There is only so much theory you can learn about copywriting. You don’t need to complete every course you come across.
Instead, take a nosey around, see how the course fits with your style, then decide which one to focus on first.
The list is presented in alphabetical order. I’m not playing favourites here.
Copyblogger - Not for beginners
If you want to carve out a career as a freelance writer or content marketer, this is the course for you.
Solopreneurs may find it a little too in depth - but it’s free, so no harm in looking.
Copyblogger is brought to you by Brian Clark, one of the most influential entrepreneurs and content marketers on the planet. He’s been writing for the web since 1998 (hard to get much more experience than that).
Sign-up for free membership here* and you’ll get access to 16 e-books and a 20-part email series of lessons. The course covers content marketing, copywriting SEO copywriting, email marketing, keyword research, landing pages, internet marketing.
All this lovely learning is stored in an online library which you can access whenever you want. Their copy is so good, that just dipping in now and then will help sharpen your pencil.
This online marketing agency has a useful bank of learning resources, with no opt-in required.
Their Tone Of Voice guide is not so much a course as an online book. It’s five chapters packed with information and examples to help you understand the importance of developing a clear and consistent brand voice, then create and capture one for your business.
There’s no doubt that Neil Patel (Quick Sprout daddy and founder of Hello Bar) is a giver. The website is packed full of useful information, including this Definitive Guide to Copywriting.
You don’t even need to opt-in to get access. Although if you do want to sign up to his list, he’ll give you a traffic-boosting mini-series.
This course will suit you if (like me) you learn best from reading, like to control the pace (slow, repetitive videos drive me nuts) and like to jump to lessons out of sequence.
Want more of Neil’s online marketing teachings? He has a University section on the site with 14 free videos.
Skillshare - Find Your Brand Voice
This free course is presented by Andre Goulet Ford. She’s worked with some of the world’s largest brand, helping them switch from corporate babble to personality-packed content.
You can go to Skillshare* and in the search bar enter ‘Find Your Brand Voice’.
The course is 19 short videos that add up to a little over 90 minutes of teaching, with some practical exercises built in. It’s pitched more towards small and medium enterprises than solopreneurs, but if you are struggling to create a clear, differentiating brand voice, this is a good place to get started.
Skillshare - Become A Better Blogger: Content Planning
This is another free course from Andre Goulet Ford. Unlike the Brand Voice course, I haven’t tested this one yet but wanted to include it as I really enjoyed the first AGF course.
The course, which you can find here, runs to just under an hour, and will help you create a blogging strategy.
(But wait those courses are not in alphabetical order! I know but it made no sense to put them the other way around. It’s not an error. It’s an on-purpose change in approach).
Writing For The Web, Frankie Madden
Delivered via the Australian MOOC Open2Study, this course is a great place to start if you are new to writing online. The course is delivered over a four week period, and requires around 2-4 hours study per week. Frankie, a Senior User Experience Consultant at Stamford Interactive takes you through the basics of why writing for the web is different, what makes good content and how to create it, plus how to take care of your web content in the long term. You can enrol and check latest start dates on the course page.
Note About Starred Links
* These links are affiliate links. That means that if you buy anything from the website linked to, I will receive a ‘thank you’ commission, at no extra cost to you. You can find out more about affiliate marketing here.
Essential Copywriting Books
Don’t miss these essential copywriting resources for aspiring copywriters and business-builders who want to sharpen their communication skills.
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