The Best Free Copywriting Courses And Classes Available Online
a) Want to improve your copywriting skills so that you can write your own online content (web copy, blog posts, marketing emails)?
b) Carve out an online career as a copywriter?
Either way, you’ve landed in exactly the right place.
I’ve created a list of free online copywriting courses and resources to help you hone your writing.
Everything on this list is free.
A word of warning before you go exploring: There is only so much theory you can learn about copywriting. You don’t need to complete every course you come across.
Instead, take a nosey around, see how the course fits with your style, then decide which one to focus on first.
Copyblogger - Not for beginners
If you want to carve out a career as a freelance writer or content marketer, this is the resource for you.
Solopreneurs may find it a little too in depth - but it’s free, so no harm in looking.
Copyblogger is brought to you by Brian Clark, one of the most influential entrepreneurs and content marketers on the planet. He’s been writing for the web since 1998 (hard to get much more experience than that).
This online marketing agency has a useful bank of learning resources, with no opt-in required.
Their Tone Of Voice guide is not so much a course as an online book. It’s five chapters packed with information and examples to help you understand the importance of developing a clear and consistent brand voice, then create and capture one for your business.
There’s no doubt that Neil Patel (Quick Sprout daddy and founder of Hello Bar) is a giver. The website is packed full of useful information, including this Definitive Guide to Copywriting.
You don’t even need to opt-in to get access. Although if you do want to sign up to his list, he’ll give you a traffic-boosting mini-series.
This course will suit you if (like me) you learn best from reading, like to control the pace (slow, repetitive videos drive me nuts) and like to jump to lessons out of sequence.
Want more of Neil’s online marketing teachings? He has a University section on the site with 14 free videos.
Skillshare - Find Your Brand Voice
This free course is presented by Andre Goulet Ford. She’s worked with some of the world’s largest brand, helping them switch from corporate babble to personality-packed content.
You can go to Skillshare* and in the search bar enter ‘Find Your Brand Voice’.
The course is 19 short videos that add up to a little over 90 minutes of teaching, with some practical exercises built in. It’s pitched more towards small and medium enterprises than solopreneurs, but if you are struggling to create a clear, differentiating brand voice, this is a good place to get started.
Skillshare - Become A Better Blogger: Content Planning
This is another free course from Andre Goulet Ford. Unlike the Brand Voice course, I haven’t tested this one yet but wanted to include it as I really enjoyed the first AGF course.
The course, which you can find here, runs to just under an hour, and will help you create a blogging strategy.
Note About Starred Links
* These links are affiliate links. That means that if you buy anything from the website linked to, I will receive a ‘thank you’ commission, at no extra cost to you. You can find out more about affiliate marketing here.
Essential Copywriting Books
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5 Things I Wish I’d Known When Starting My Copywriting Business
Not just for writers. Whatever type of business or freelance work you’re into, this list of hindsight will have at least one useful nugget of wisdom for you.
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