Welcome to the free stuff

First up you’ll find my collection of free stuff that you can have in exchange for your email address. And then below those are my blog posts.

Sales Page Template, Free

PDF and short user guide to help you write your next sales page.

Sales page template

Alternative Approach To Niching, Free

One of my clients needed help deciding the kind of work she wanted to do, and the clients she wanted to work with- so I made a video with 3 questions to help.

Alternative Approach to Niching

Aligned Persuasion Method, Free

Free lesson borrowed from my Persuasion Power-ups course to help you create more powerful calls-to-action in a way that feels good to you and your audience (not pushy or slimey).

Aligned Persuasion Method

Marketing Messaging Demystified, Free

None of that Unique Value Brand Positioning whats-a-ma-whosit. This is a simple lesson on what messaging is and how getting it right leads to more (and easier) sales. Borrowed from my Say What When course. And designed for business owners who sell their expertise as 1-1 services, group programmes, courses and memberships.

Marketing Messaging Demystified

Adore Your Offer, Free

Make your service, course, program or membership deliciously appealing to the people you love to work with.

Adore Your Offer

Cute Cat Detective With Magnifying Glass

Sales Sleuth

Borrow for free, or £7 to buy for keeps

9 investigations to help you figure out why your fabulous thing isn’t selling as well as you’d like.

Sales Sleuth

The Worditude Blog - newest listed first

Limited or Lifetime Access For Your Course – which is right for your business?

Should you offer limited-time or lifetime access to your courses? And what does lifetime access mean anyway? And please, please do NOT make this mistake I see in particular niches quite often.

My 20-hours per week self-imposed work limit

Why I set myself a 20-hour limit on my working weekAnd how I get the most out of that timeI wasted so many years of my self-employed adventure stressing myself out by overworking. It's taken me a while to reach this more manageable pace, and I hope that sharing my...

9 Steps to Name Your Online Course, Coaching Programme, or Any Other Business Thing

9 Steps to Name Your Online Course, Coaching Programme, or Any Other Business Thing(don’t use this to name children or pets… I can’t be trusted with that)Your brand new online course, coaching programme, membership or some other business thing needs a name before you...

Business Facebook Page Post And Status Update Ideas

25 post ideas for your Facebook page plus an unmissable tip to get your business Facebook page seen…

The Universe Doesn’t Want Me to Have a Functioning Laptop and I Don’t Even Know Why

I feel like the world is a better place when I have access to a working laptop.

I’m a giver.

I create good things, and help other people who are doing good work in the world.

But for some reason, and despite my best efforts, I have been without a fully-functioning laptop for a number of weeks.

The Universe seems determined to deny me the tool of my trade.

How To Choose Best Platform To Host Your Online Course

How To Choose The Best Platform To Host Your Online CourseLearndash, Memberpress, Thinkific, MemberVault… my grand tour of online course platformsBefore I help you figure out where to host your new online course, I’m going to walk you through the handful of years I...

5 Ways to Make More Money When You’re Fully Booked With Clients

These are the 5 ways you can make more moneywhen you’re fully booked with clientsIt’s the freelancer dream…. right up to the moment you realise you’re in a waking nightmare. When I started freelance digital copywriting I had the completely arbitrary figure of £5k per...

Humble-Mumbling Is Hurting Your Business: Here’s how to fix that

Humble-Mumbling Is Hurting Your Business:Here’s how to fix thatFirst, a definition - and as I made-up the term, I get to decide what the definition is.Humble-Mumbling: Selling your thing in such a quiet, muffled, understated way, that it’s almost impossible for people...

The Worditude Question: 10 words to make every piece of copy more effective

The Worditude Question:10 words to make every piece of copy more effectiveThere’s a ten-word question that can improve the effectiveness of every piece of marketing content or sales copy you write. Marketing emails. Sales pages. Blog posts. Social media...

Guide To Free Online Copywriting Courses

If you’re getting started in your copywriting career, these courses will help…

Aligned Persuasion: Can you encourage people to buy/click/read/subscribe without being a pushy, sleazy, fear-mongering varmint?

Aligned Persuasion™️:Can you encourage people to buy / click / read / subscribe without being a pushy, sleazy, fear-mongering varmint?You want people to buy your stuff, read your blog posts, stop scrolling and pay attention to your social media posts,...

April 2022 Working Time And Income Report

September 2021 – Launched a thing, took part in a summit, worked too much

That Time I Rescued a Life-sized Plastic Whale

That time I rescueda Life-Sized Plastic WhaleWelcome to a blog post so convoluted I need to give you an overview of the structure before you set out, in case you lose your bearings as you skim/read down the page.Context: What the hell Marine Mammal Medic training is...

Worditude’s Epic Guide To Creating The Right Call-To-Action For Your Sales Page

The call-to-action is the single most impactful element on your sales page, yet so often it’s just a ‘buy now’ button plonked at the end because you’re too exhausted after writing the rest of the page to give it much consideration (it’s ok, I’m guilty of this too).

So I’ve written this rather comprehensive guide so you can revisit your sales page, reconsider your call-to-action, and increase your sales page conversion.

Income And Working Time Update Oct 2021 – March 2022

Are your testimonials inadvertently sending out the wrong message about your business? Find out here.

5 Simple Steps So You Can Write (Almost) Anything

Quick tutorial + free printable. Works for website content, blog posts, social media updates, emails…pretty much any time you need to write something, this will help….

Where The Hell Have You Been??? Coming Back From A Blog Silence

3 Tips For Coming Back From A Long Awkward Silence (Last updated: 3rd January 2022) I’m writing this blog post on the 9th January 2017. The last time I was child-free was over 3 weeks ago, and so, naturally, my business has taken a bit of a back seat while I sustained...

September 2021 Working Time And Income Report

September 2021 – Launched a thing, took part in a summit, worked too much

3 ways your testimonials could be hurting your business

Are your testimonials inadvertently sending out the wrong message about your business? Find out here.

Get Terrific Testimonials For Your Website

Ask the right questions and you can get some very handy feedback…

August 2021 Working Time And Income Report

August 2021 – Air show, Chessington theme park, live round of course….didn’t quite hit my money target.

Rocketbooks: My love affair with reusable notebooks

RocketbooksMy love affair with reusable notebooksWriting is how I think. I can't just leave the words and ideas whirling around up there in my noggin because: a) It makes my head hurtb) I'm scared I'll forget the best bitsc) Great ideas become greater as I start...