Welcome to the free stuff

First up you’ll find my collection of free stuff that you can have in exchange for your email address. And then below those are my blog posts.

Sales Page Template, Free

PDF and short user guide to help you write your next sales page.

Alternative Approach To Niching, Free

One of my clients needed help deciding the kind of work she wanted to do, and the clients she wanted to work with- so I made a video with 3 questions to help.

Aligned Persuasion Method, Free

Free lesson borrowed from my Persuasion Power-ups course to help you create more powerful calls-to-action in a way that feels good to you and your audience (not pushy or slimey).

Marketing Messaging Demystified, Free

None of that Unique Value Brand Positioning whats-a-ma-whosit. This is a simple lesson on what messaging is and how getting it right leads to more (and easier) sales. Borrowed from my Say What When course. And designed for business owners who sell their expertise as 1-1 services, group programmes, courses and memberships.

Adore Your Offer, Free

Make your service, course, program or membership deliciously appealing to the people you love to work with.

Sales Sleuth

Borrow for free, or £7 to buy for keeps

9 investigations to help you figure out why your fabulous thing isn’t selling as well as you’d like.

The Worditude Blog - newest listed first

My 20-hours per week self-imposed work limit

My 20-hours per week self-imposed work limit

Why I set myself a 20-hour limit on my working weekAnd how I get the most out of that timeI wasted so many years of my self-employed adventure stressing myself out by overworking. It's taken me a while to reach this more manageable pace, and I hope that sharing my...

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How To Choose Best Platform To Host Your Online Course

How To Choose Best Platform To Host Your Online Course

How To Choose The Best Platform To Host Your Online CourseLearndash, Memberpress, Thinkific, MemberVault… my grand tour of online course platformsBefore I help you figure out where to host your new online course, I’m going to walk you through the handful of years I...

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That Time I Rescued a Life-sized Plastic Whale

That Time I Rescued a Life-sized Plastic Whale

That time I rescueda Life-Sized Plastic WhaleWelcome to a blog post so convoluted I need to give you an overview of the structure before you set out, in case you lose your bearings as you skim/read down the page.Context: What the hell Marine Mammal Medic training is...

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Worditude’s Epic Guide To Creating The Right Call-To-Action For Your Sales Page

Worditude’s Epic Guide To Creating The Right Call-To-Action For Your Sales Page

The call-to-action is the single most impactful element on your sales page, yet so often it’s just a ‘buy now’ button plonked at the end because you’re too exhausted after writing the rest of the page to give it much consideration (it’s ok, I’m guilty of this too).

So I’ve written this rather comprehensive guide so you can revisit your sales page, reconsider your call-to-action, and increase your sales page conversion.

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Rocketbooks: My love affair with reusable notebooks

Rocketbooks: My love affair with reusable notebooks

RocketbooksMy love affair with reusable notebooksWriting is how I think. I can't just leave the words and ideas whirling around up there in my noggin because: a) It makes my head hurtb) I'm scared I'll forget the best bitsc) Great ideas become greater as I start...

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Ditch your power hour and do this instead

Ditch your power hour and do this instead

I 100% understand the appeal.

You have a brain full of wisdom.

People will pay you £100+ to turn up on a call, for 60-minutes and answer their questions.

What’s not to love?

Stay with me – I’ve got good reasons for encouraging you to ditch your Power Hour and a more profitable alternative for you to replace it with.

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