Welcome to the free stuff
The Worditude Blog And Swipe Files
This is the entire back catalogue of blog posts and Swipe Files - some of which are in need of an update and may be littered with broken links and out-of-date offers. We’re working on fixing this up, but didn’t want to deny you the content just because it isn’t perfect.
5 Things I Wish I’d Known Before Launching My Membership Site
A few years ago I had the genius idea to create a course that showed other business owners how to write their own About page. I wrote the course, installed Learndash onto my site, and launched the course at the princely sum of $25. And then immediately took it down...
From $2 an hour to $1000+ per week – how I launched and grew my copywriting business
It is possible to make money writing online – here’s how I did it. Starting out at a tiny rate of $2 hour, I’ve grown my copywriting business to more than $1,000 per week. Read my story so you can avoid the low-paying jobs and get a headstart with making money writing online content.
5 things I wish I’d known when starting my online copywriting business
I’ve been making money online for more than 9 years now, and in that time, I’ve learned a lot…..and mostly I’ve learned these things the hard way.
Save yourself headaches, heartache, and hard work by reading these 5 things I wish I’d known when starting my copywriting business.
Love Learning? Fantastic Free Resources That Can Teach You A Thing Or Two
Hi, I’m Laura, welcome to my blog. I help business-builders write their own web copy, blog posts, marketing emails and social media content. Get free professional help with the 5 most common content-creation challenges, when you join 700+ members in the Worditude...
5 Simple Tips To Instantly Improve Your Copywriting Skills
None of us were born with the ability to write. When I arrived into the world, just like you, I could only communicate by screaming. It’s taken a heck of a lot of study, reading and practise for me to hone my skills. I don’t say this to show-off (well maybe a little)....
Alternatives To Pain Points On Your Sales Page
What to do when your prospects don’t have a problem. Use this alternative approach to pain points for businesses selling nice-to-have products.
Not Sure You Need An Ideal Client Profile?
When I work 1-1 with clients the FIRST thing we do is get to know their Ideal Client/Imaginary Customer and map out their story. Business owners often fell uncomfortable creating an Ideal Client profile because they worry they’re excluding potential paying customers.
In this video, I talk about why we need this IC profile, what we do with it, and why it’s definitely not hurting your sales figures.
How To Write With A Consistent Style Across Your Online Platforms
For people who struggle to write with a consistent brand voice/tone.... If your writing style varies across your website content, emails and social media, this video will help. I discuss the reasons why this voice inconsistency happens + three things you can do about...
Audience Espionage – Why You Should Spy On Your Clients And How To Do It
To create content that connects you’ll need to take peek inside their heads…
3 Ideas For Your Copywriting And Blogging Swipe Files | Find Your Writing Voice
When the words just won’t flow, a swipe file of eyeball-grabbing, engaging, emotive copy is all the inspiration you need…
Sales Page Copy: Make It Slide Not See-Saw
Are you making this copywriting mistake on your sales page? Find out what to avoid and what you should do instead to slide the reader effortlessly towards your great offer.
Sleaze-free selling – Getting the balance between persuasive and pushy
Worried you come across as sleazy when you’re trying to sell? Writing your own sales page is a delicate balance between too pushy and being too humble. These copywriting tips for small business will help you write persuasive content, including sales pages, that leave you and your audience feeling good.
Wondering What To Put On Your Website Homepage?
Wondering what to write on your homepage? These 3 factors will help you design a homepage that works for your business and your audience.
How Often Should I Post To My Blog And Social Media
How much free content do you need to create each month to successfully market your business?
How often should you publish on your business blog?
How often should you post to your Facebook page?
What about emailing your list? Tweeting? Going Live?
In this video, I discuss the three factors that influence how much free content you should be creating for your audience.
Text highlights below for folk who don’t want to watch the video.
Mid-Launch Lull: What it is and how to survive it
Shortly after the initial excitement of launching has worn off, fear of failure will set in hard. This usually coincides with the Mid-Launch Lull in sales. In this video I explain why sales take a nose-dive after launch day, and what you can do to recover. In a rush?...
3 Changes To Make Your Services Page Convert
I’ve reviewed hundreds of websites, and these are the top three features I’m looking for on the sales pages of a service-based business.
If you’re missing any one of these, get to making changes right now!
How I got started with video marketing – even though I was camera shy
Video marketing is a powerful way to build connection with your audience. If the thought of being in front of the camera feels you with fear, this will help. I went from being video phobic to creating more than 130 videos in 12 months. Here’s how I got started with video marketing.
What to send your email list? Plus the difference between your email and social media content
Wondering what to email your list of subscribers? These two questions will unlock your email marketing strategy, plus I reveal my approach to marketing emails….
Get More Ideas For Your Blog, Social Media And Emails | Stop sabotaging your own creativity
Stop sabotaging your own creativity and unlock a steady stream of content ideas so you never have to wonder what to write on your blog or Facebook page again.
How To Create Fresh Content From Thin Air | The Art Of Content Recycling
How to take what you’ve done in the last 7 days (Facebook lives answers to customer questions, posts in Facebook groups) and turn it into marketing content for your business…
Get Your Customer Case Studies Read With This Simple Phrase
This simple phrase helps the reader relate to your customer success stories…
Coping With Write Fright | 5 Steps To Build Your Copywriting Confidence
Business-builder! If you hate writing and can’t believe running your own business entails so flipping much of it… I can help you get over this in five simple steps…
The Right Way To Use Lists On Your Sales Page
Make your bulleted lists irresistibly alluring with this 10-minute copywriting tutorial for business-builders…
Best Blog Posts On Writing Persuasive Copy That Converts
5 Simple Steps So You Can Write (Almost) Anything
Quick tutorial + free printable. Works for website content, blog posts, social media updates, emails…pretty much any time you need to write something, this will help….
Essential traffic-boosting guide | Grow your audience using guest posting
The whys and hows of using collaborations to get in front of new folk…
Graphic Design Tools For Entrepreneurs | Best Alternatives To Canva
Making professional-looking images is easy with these essential graphic design tools for small business owners…
Social Warfare Pro Review | Social Sharing Plugin With Shortcode
Is this the best way to boost social sharing of your blog posts?…
Use Facebook Lists To Curate Content Ideas For Your Page
Simple Facebook hack to make content curation easy…
Free Email Marketing Services For Small Businesses – Start List-Building!
5 premium email marketing services that let you get started for FREE!…