Welcome To The Free Stuff - Worditude

The copywriting coach for owners of online-based businesses

Welcome to the free stuff

The Worditude Blog And Swipe Files

This is the entire back catalogue of blog posts and Swipe Files - some of which are in need of an update and may be littered with broken links and out-of-date offers. We’re working on fixing this up, but didn’t want to deny you the content just because it isn’t perfect.

From Scratch Business Stories: Single Mum Michelle’s Biz Earns Double Her Corporate Salary

From Scratch Business Stories: Single Mum Michelle’s Biz Earns Double Her Corporate Salary

In this episode, plug-in Operations Specialist Michelle Lucherini shared how she earns double her previous corporate salary while working under 30 hours per week!

We also talked about:

– What drove her to abandon her successful corporate career
– How she reigns her clients back in when they get distracted by shiny objects and new opportunities
– The struggle between enjoying her current success, while knowing there are more opportunities on the table.

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From Scratch Business Stories: Laura Pearman’s Covid Business Pivot

From Scratch Business Stories: Laura Pearman’s Covid Business Pivot

From scratch business stories

In this episode, branding photographer Laura Pearman shared how the Covid lockdown obliterated her plans for a Grand Tour of the UK, and how after just 48 hours of ugly crying under the duvet she’d formulated a bounce-back plan, and is now fully booked and loving her direction.

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Weekly Swipe – Natalie Gisborne’s Shop Page

Weekly Swipe – Natalie Gisborne’s Shop Page

Worditude Weekly Swipe Natalie Gisborne's Shop PageWelcome to The Weekly Swipe. In this edition, I am looking at Natalie Gisborne's Work With Me page that gives an overview of each interior design course that Natalie offers. This page is praise-worthy because: The...

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Weekly Swipe – Mumology Movement Sales Page

Weekly Swipe – Mumology Movement Sales Page

3 essential features of a membership sales page.

Swipe File: 10-minute copywriting breakdown of this membership sales page example (for Mumology Movement).

Find out why a membership sales page needs to work so much harder than a course sales page, and the three features that will help you write a membership sales page that converts.

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That Time I Was Interviewed By Carrie Green

That Time I Was Interviewed By Carrie Green

That Time I Was Interviewed By Carrie GreenCarrie Green, from Female Entrepreneur Association has been my business crush since 2014. Back then I was freelancing for digital marketing agencies, writing website copy and SEO'd blog posts. I had no control over the...

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Weekly Swipe – DailyOM Facebook Ad

Weekly Swipe – DailyOM Facebook Ad

Worditude Weekly Swipe DailyOM Facebook AdWelcome to The Weekly Swipe. In this edition, I'm looking at a short, but punchy Facebook ad that caught my attention. Worthy of 5 minutes of your time because: a) It only contains 21 words, yet packs in multiple engagement...

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Weekly Swipe – Prime Minister’s Letter

Weekly Swipe – Prime Minister’s Letter

Worditude Weekly Swipe The Prime Minister's LetterWelcome to The Weekly Swipe. In this edition I've analysed the Prime Minister's Coronavirus letter sent to all UK households last week. Praise-worthy because: a) The copy strikes the balance between authoritative and...

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What Makes Us Click: 7 Things Humans Want

What Makes Us Click: 7 Things Humans Want

What Makes Us Click: 7 Things Humans WantI’ve taken what I know about human motivation theories, psychology of persuasion, and effective copywriting, and smooshed it all together into an easy-to-remember, and simple-to-implement list of 7 things humans want (aka...

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Weekly Swipe – Cards Against Humanity

Weekly Swipe – Cards Against Humanity

Worditude Weekly Swipe Cards Against HumanityWelcome to The Weekly Swipe. In this edition I am worshipping the copy Cards Against Humanity Family Edition. Praise-worthy because: a) The copy is written to such a phenomenally high standard to give something away for...

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The RIGHT way to use jargon on your website

The RIGHT way to use jargon on your website

The RIGHT way to use jargon on your websiteHey Laura, should I strip my content of jargon? I want to sound like a credible expert, but I also don’t want to confuse my audience. How do I get the balance right? A couple of weeks ago I saw a Facebook thread from someone...

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Writing keyword rich content without sounding clunky

Writing keyword rich content without sounding clunky

Writing keyword rich content without sounding clunky Hey, Laura - When I try to include keywords in my copy, it sounds weird, stiff, even a little robotic. How can I optimize my content for search engine traffic while still making it good to read? You've done your...

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How Fear Evolves With Your Business

How Fear Evolves With Your Business

Will I always feel The Fear when running my business? Does it ever go away? And what can I do when it raises its scary head? In this short, wisdom-packed interview with business coach, Jessica Fearnley, we discuss The Fear and how to harness it as a force for good...

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