Welcome to the free stuff
The Worditude Blog And Swipe Files
This is the entire back catalogue of blog posts and Swipe Files - some of which are in need of an update and may be littered with broken links and out-of-date offers. We’re working on fixing this up, but didn’t want to deny you the content just because it isn’t perfect.
September 2021 Working Time And Income Report
September 2021 – Launched a thing, took part in a summit, worked too much
3 ways your testimonials could be hurting your business
Are your testimonials inadvertently sending out the wrong message about your business? Find out here.
Get Terrific Testimonials For Your Website
Ask the right questions and you can get some very handy feedback…
August 2021 Working Time And Income Report
August 2021 – Air show, Chessington theme park, live round of course….didn’t quite hit my money target.
Rocketbooks: My love affair with reusable notebooks
Wondering what to write your on your buttons?
Probably not, because most people reply on the trusty ‘buy now’, ‘sign-up’, learn more’….yaaaawwwwwn
If you’re willing to try a little experimentation to come up with a more clickable button, these 3 simple steps will help you craft your text.
3 Changes To Make Your Services Page Convert
I’ve reviewed hundreds of websites, and these are the top three features I’m looking for on the sales pages of a service-based business.
If you’re missing any one of these, get to making changes right now!
My Not-So-Secret Sales Page Template For Small Businesses
Make writing your sales page so much easier with this simple yet effective template…
July 2021 Working Time And Income Report
July 2021 – Tanks, turning 40, and hitting my income and working hours goals
Worditude’s Epic Guide To Creating The Right Call-To-Action For Your Sales Page
The call-to-action is the single most impactful element on your sales page, yet so often it’s just a ‘buy now’ button plonked at the end because you’re too exhausted after writing the rest of the page to give it much consideration (it’s ok, I’m guilty of this too).
So I’ve written this rather comprehensive guide so you can revisit your sales page, reconsider your call-to-action, and increase your sales page conversion.
The Secrets To Pushable Buttons: What to write on your call-to-action web button
Wondering what to write your on your buttons?
Probably not, because most people reply on the trusty ‘buy now’, ‘sign-up’, learn more’….yaaaawwwwwn
If you’re willing to try a little experimentation to come up with a more clickable button, these 3 simple steps will help you craft your text.
Ditch your power hour and do this instead
I 100% understand the appeal.
You have a brain full of wisdom.
People will pay you £100+ to turn up on a call, for 60-minutes and answer their questions.
What’s not to love?
Stay with me – I’ve got good reasons for encouraging you to ditch your Power Hour and a more profitable alternative for you to replace it with.
June 2021 Working Time And Income Report
I worked far too much, didn’t quite hit my income goal, but did find time to go to the beach.
Copywriting Example: Christian Eriksen Headlines
4 ingredients for more clickable headlines
I closed my membership after five years – here’s why
Five years ago I launched The Worditude Club, a membership for business owners who wanted support and tutorials to help them write their own online copy.
On 30th April 2021, I closed it.
Why? Because it felt like the right thing to do at the time.
But that wouldn’t make much of a blog post, so here’s some background, highlights and the rationale for my latest decision.
We also talked about:
– The impact motherhood and mental load has on the kind of work women will pitch for.
– Leaving behind prestigious corporate brands and job security.
– The surprising advice she has when choosing the right social media platform for your audience.
Copywriting Example: Sales Page for Subscription from Whirli
6 ways this subscription service sales page nails it.
May 2021 Working Time And Income Report
May 2021- I worked a little bit less, made quite a bit more, and feel like I’m on the right trajectory.
60 Second Swipe File: Julie Lowe Subject Line
The 5 Persuasion Triggers this subject line uses to get this marketing email opened.
From Scratch Business Stories: Building a business with a chronic condition, with Nicky Merrick
In this episode, Nicky Merrick, who helps dance costume makers grow their income shared how she manages her business alongside home-educating her 11 year-old-son, while living with Multiple Sclerosis.
April 2021 Working Time And Income Report
Wondering how much money a small business can make on part-time hours? How can a busy Mum make more money without sacrificing time with her family?
Janine Coombes – Building a business and a new identity after motherhood
In this episode, Janine Coombes, a marketing coach for personal brands, about how she couldn’t hold back from starting a business after she left work to raise her family.
We also talked about:
– The impact motherhood and mental load has on the kind of work women will pitch for.
– Leaving behind prestigious corporate brands and job security.
– The surprising advice she has when choosing the right social media platform for your audience.
March 2021 Working Time And Income Report
March 2021 Working Time And Income ReportFor a little background on why I'm sharing my income and working hours publicly head over to Part 1 - Income & Hours Report for January 2021 This month I've restarted working with 1-1 clients, toyed with multiple ideas for...
February 2021 Working Time And Income Report
February 2021 Working Time And Income Report Welcome to the second installment in my quest to reach £100k revenue in a year, while working just 20 hours (if I'm lucky) each week. For a little background on why I'm sharing my income and working hours publicly head over...
From Scratch Business Stories: Staying Stable In Times Of Chaos, with Nicole Hewitt Donaldson
Mindset mastery coach, Nicole Hewitt Donaldson shares her business story from healing childhood trauma, to becoming a transformational coach.
Instagram and Facebook post ideas for Virtual Assistants
Instagram and Facebook post ideas for Virtual AssistantsThe simple system to generate social media content ideas for your va business I could give you a list of 100 post ideas. But: 1 - How can I possibly match my social media ideas to your intended audience...
January 2021 Working Time And Income Report
January 2021 Working Time And Income ReportThis is the first blog post in my series about my quest to make a £100k revenue working just 20 hours per week. After some pretty intense months last year (completing a building project and working all the hours to help pay...
Facebook Cover Ideas For Social Media Managers
Facebook Cover Ideas For Social Media ManagersI get it - you're a social media manager. Your Facebook cover needs to be p-e-r-f-e-c-t. That's how I feel every time I write a blog post (I'm a copywriter). But let's be honest - the success of your social media business...
From Scratch Business Stories: How A Critical Illness Transformed Ruth Gilbey’s Coaching Business
Business coach, Ruth Gilbey, shares how a critical illness diagnosis forced her to become more visible online and start outsourcing.
From Scratch Business Stories: From Music Teacher To Simplicity Consultant, with Jonathan Stewart
A hectic 24-hours inspired a dramatic business pivot that led music teacher and producer Jonathan Stewart to become a business simplicity expert.
From Scratch Business Stories: Single Mum Michelle’s Biz Earns Double Her Corporate Salary
In this episode, plug-in Operations Specialist Michelle Lucherini shared how she earns double her previous corporate salary while working under 30 hours per week!
From Scratch Business Stories: Laura Pearman’s Covid Business Pivot
From scratch business stories
In this episode, branding photographer Laura Pearman shared how the Covid lockdown obliterated her plans for a Grand Tour of the UK, and how after just 48 hours of ugly crying under the duvet she’d formulated a bounce-back plan, and is now fully booked and loving her direction.