Copywriting coach for people selling their expertise and services online

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The Worditude Blog And Swipe Files

This is the entire back catalogue of blog posts and Swipe Files - some of which are in need of an update and may be littered with broken links and out-of-date offers. We’re working on fixing this up, but didn’t want to deny you the content just because it isn’t perfect.

Rocketbooks: My love affair with reusable notebooks

Rocketbooks: My love affair with reusable notebooks

Wondering what to write your on your buttons?

Probably not, because most people reply on the trusty ‘buy now’, ‘sign-up’, learn more’….yaaaawwwwwn

If you’re willing to try a little experimentation to come up with a more clickable button, these 3 simple steps will help you craft your text.

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Worditude’s Epic Guide To Creating The Right Call-To-Action For Your Sales Page

Worditude’s Epic Guide To Creating The Right Call-To-Action For Your Sales Page

The call-to-action is the single most impactful element on your sales page, yet so often it’s just a ‘buy now’ button plonked at the end because you’re too exhausted after writing the rest of the page to give it much consideration (it’s ok, I’m guilty of this too).

So I’ve written this rather comprehensive guide so you can revisit your sales page, reconsider your call-to-action, and increase your sales page conversion.

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Ditch your power hour and do this instead

Ditch your power hour and do this instead

I 100% understand the appeal.

You have a brain full of wisdom.

People will pay you £100+ to turn up on a call, for 60-minutes and answer their questions.

What’s not to love?

Stay with me – I’ve got good reasons for encouraging you to ditch your Power Hour and a more profitable alternative for you to replace it with.

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I closed my membership after five years – here’s why

I closed my membership after five years – here’s why

Five years ago I launched The Worditude Club, a membership for business owners who wanted support and tutorials to help them write their own online copy.

On 30th April 2021, I closed it.

Why? Because it felt like the right thing to do at the time.

But that wouldn’t make much of a blog post, so here’s some background, highlights and the rationale for my latest decision.

We also talked about:

– The impact motherhood and mental load has on the kind of work women will pitch for.
– Leaving behind prestigious corporate brands and job security.
– The surprising advice she has when choosing the right social media platform for your audience.

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Janine Coombes – Building a business and a new identity after motherhood

Janine Coombes – Building a business and a new identity after motherhood

In this episode, Janine Coombes, a marketing coach for personal brands, about how she couldn’t hold back from starting a business after she left work to raise her family.

We also talked about:

– The impact motherhood and mental load has on the kind of work women will pitch for.
– Leaving behind prestigious corporate brands and job security.
– The surprising advice she has when choosing the right social media platform for your audience.

read more
March 2021 Working Time And Income Report

March 2021 Working Time And Income Report

March 2021 Working Time And Income ReportFor a little background on why I'm sharing my income and working hours publicly head over to Part 1 - Income & Hours Report for January 2021 This month I've restarted working with 1-1 clients, toyed with multiple ideas for...

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February 2021 Working Time And Income Report

February 2021 Working Time And Income Report

February 2021 Working Time And Income Report Welcome to the second installment in my quest to reach £100k revenue in a year, while working just 20 hours (if I'm lucky) each week. For a little background on why I'm sharing my income and working hours publicly head over...

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Instagram and Facebook post ideas for Virtual Assistants

Instagram and Facebook post ideas for Virtual Assistants

Instagram and Facebook post ideas for Virtual AssistantsThe simple system to generate social media content ideas for your va business   I could give you a list of 100 post ideas. But: 1 - How can I possibly match my social media ideas to your intended audience...

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January 2021 Working Time And Income Report

January 2021 Working Time And Income Report

January 2021 Working Time And Income ReportThis is the first blog post in my series about my quest to make a £100k revenue working just 20 hours per week. After some pretty intense months last year (completing a building project and working all the hours to help pay...

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Facebook Cover Ideas For Social Media Managers

Facebook Cover Ideas For Social Media Managers

Facebook Cover Ideas For Social Media ManagersI get it - you're a social media manager. Your Facebook cover needs to be p-e-r-f-e-c-t. That's how I feel every time I write a blog post (I'm a copywriter). But let's be honest - the success of your social media business...

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