Welcome to the Free Stuff
The Worditude Blog And Swipe Files
This is the entire back catalogue of blog posts and Swipe Files - some of which are in need of an update and may be littered with broken links and out-of-date offers. We’re working on fixing this up, but didn’t want to deny you the content just because it isn’t perfect.
Content Marketing Guide For Small Businesses – Tips And Ideas For Entrepreneurs
With the right content marketing strategy, you can make your ideal client come to you, so you can spend less time marketing your business, and more time doing the work you love.
Weekly Swipe – Mumology Movement Sales Page
3 essential features of a membership sales page.
Swipe File: 10-minute copywriting breakdown of this membership sales page example (for Mumology Movement).
Find out why a membership sales page needs to work so much harder than a course sales page, and the three features that will help you write a membership sales page that converts.
Weekly Swipe – Siteground Facebook Ad
What makes a successful Facebook Ad and landing page combo?
Swipe File: 10-minute copywriting breakdown of a great Facebook ad and landing page from Siteground.
Weekly Swipe – Blog Post: Keeping Your Cool Parenting
8 features that will help you write a good blog post
In this 10-minute copywriting tutorial, professional copywriter Laura, shows you what makes this a good blog post. Headlines, intros, sub-headers, layout, design – everything you’d look for in a well-written business blog post.
Weekly Swipe – Sales Page: Stylist In My Pocket
Example Sales Page For Online Service
Get sales page inspiration in this 10-minute tutorial. I take you through a tour of the sales page copy for Tracy Hooper’s virtual 1-1 service, Stylist In My Pocket.
This is a great sales page example, showing how to make an intangible, virtual service, feel more real and relatable to the prospect.
Weekly Swipe – Amy Caiger’s About Page
Looking for an About page example to help you write the About page for your business website?
In this edition of the Worditude Weekly Swipe I’m looking at Amy Caiger’s About page to show you 3 essential elements you need to create an engaging, effective About page.
That Time I Was Interviewed By Carrie Green
That Time I Was Interviewed By Carrie GreenCarrie Green, from Female Entrepreneur Association has been my business crush since 2014. Back then I was freelancing for digital marketing agencies, writing website copy and SEO'd blog posts. I had no control over the...
10 Ways To Make More Money Without Working Harder or Longer
10 Ways To Make More Money Without Working Harder or LongerWhat can you do if you feel like you're working as long and hard as you possibly can, but you're not making as much money as you want (or need) to? I've been stuck in that position multiple times in the 10...
Weekly Swipe – Sold Out Solution
What makes a great webinar sign-up page? My breakdown of this masterclass landing page will help you write a high converting opt-in page.
Weekly Swipe – DailyOM Facebook Ad
Worditude Weekly Swipe DailyOM Facebook AdWelcome to The Weekly Swipe. In this edition, I'm looking at a short, but punchy Facebook ad that caught my attention. Worthy of 5 minutes of your time because: a) It only contains 21 words, yet packs in multiple engagement...
Weekly Swipe – Prime Minister’s Letter
Worditude Weekly Swipe The Prime Minister's LetterWelcome to The Weekly Swipe. In this edition I've analysed the Prime Minister's Coronavirus letter sent to all UK households last week. Praise-worthy because: a) The copy strikes the balance between authoritative and...
What Makes Us Click: 7 Things Humans Want
What Makes Us Click: 7 Things Humans Want I’ve taken what I know about human motivation theories, psychology of persuasion, and effective copywriting, and smooshed it all together into an easy-to-remember, and simple-to-implement list of 7 things humans want (aka...
Weekly Swipe – Cards Against Humanity
Worditude Weekly Swipe Cards Against HumanityWelcome to The Weekly Swipe. In this edition I am worshipping the copy Cards Against Humanity Family Edition. Praise-worthy because: a) The copy is written to such a phenomenally high standard to give something away for...
Offering samples and free trials of your course/membership – how NOT to do it
Offering samples and free trials of your course/membership - how NOT to do itWho doesn't like FREE stuff? Me - I don't like free stuff. Or more accurately I don't like finding free stuff being offered on the same page you're trying to sell from. I love a cheeky cube...
Which of these three genius email marketing strategies will you choose?
Hey Laura, People have started signing up to my email list…..now what? What am I supposed to send them? I don’t want to clutter up their already overcrowded inbox. But I think it’s rude if I give them the silent treatment. Ah, the delicate balance of email marketing...
The RIGHT way to use jargon on your website
The RIGHT way to use jargon on your websiteHey Laura, should I strip my content of jargon? I want to sound like a credible expert, but I also don’t want to confuse my audience. How do I get the balance right? A couple of weeks ago I saw a Facebook thread from someone...
Is This The Biggest Mistake You Can Make On Your About Page?
Is This The Biggest Mistake You Can Make On Your About Page?Hey, Laura. I've seen some business coaches advise that we should write our About pages in the third person. What do you think? Nooooooooooooooooooooooooooooooo. That's what I think. But I'm guessing you're...
Writing keyword rich content without sounding clunky
Hey, Laura - When I try to include keywords in my copy, it sounds weird, stiff, even a little robotic. How can I optimize my content for search engine traffic while still making it good to read? You've done your research. Discovered the phrases your perfect customers...
Black Friday – Cyber Monday Deals For Entrepreneurs And Small Businesses
Big savings and bundle deals on products/services I’ve used to build and run my own small business.
Full Run-Down Of Retain Speakers And What They Had To Say (I hope I don’t get into trouble for spilling the beans like this)
I like being at home. There’s a reason I’m self-employed. It takes a lot to get me to leave the house at all. So to persuade me to make the 5.5 hours train-trek to Newcastle, Retain had to promise big things. And it did not disappoint. Even though it was for...
Writing An About Page – Why is it sooooo awkward? And how to fix that.
Why writing the about page for your business is just so awkward – and what you can do about that…
Media coverage and the ‘overnight success’ – Interview with Erin from Making Mumpreneurs
How would you react if you got a call from the BBC? I talk with Erin from Making Mumpreneurs about her recent press exposure, courting visibility, and how to make the most of every opportunity.
Need To Combat Fear And Take Action? Use These 3 Simple Steps
Everything you want is on the other side of fear. - Jack Canfield Indeed - but how the heck am I supposed to clamber over the terrifying obstacle??? Last Summer I was presented with a scary gift. In this video I share the three steps I took to get over the fear, and...
Add Passive Income Stream To Your Business – Beginner Guide To Affiliate Marketing
This is probably the shortest guide to affiliate marketing every written. I just want to cover the basics so when I write ‘affiliate link’ next to a link, you know what I mean. And you can see for yourself how affiliate marketing can help you grow your business. What...
How Fear Evolves With Your Business
Will I always feel The Fear when running my business? Does it ever go away? And what can I do when it raises its scary head? In this short, wisdom-packed interview with business coach, Jessica Fearnley, we discuss The Fear and how to harness it as a force for good...
Six things you can learn from Atomicon19 – even if you didn’t go
(crowd photo was shot by Laura Pearman Photography) Usually, I’m the one that’s tethered to the house by children, work and grown-up responsibilities, while everyone else in the entire bloody Universe trips off on a work jolly and boasts about it on social media...
5 Things I Wish I’d Known Before Launching My Membership Site
A few years ago I had the genius idea to create a course that showed other business owners how to write their own About page. I wrote the course, installed Learndash onto my site, and launched the course at the princely sum of $25. And then immediately took it down because I realized that to be able to meet my income goals I’d need to sell 100 of these courses……every single month….and based on initial sales figures (of around 3 in the first week), that wasn’t looking very likely. So here’s the 5 things I wish I’d known before I launched.
From $2 an hour to $1000+ per week – how I launched and grew my copywriting business
It is possible to make money writing online – here’s how I did it. Starting out at a tiny rate of $2 hour, I’ve grown my copywriting business to more than $1,000 per week. Read my story so you can avoid the low-paying jobs and get a headstart with making money writing online content.
5 things I wish I’d known when starting my online copywriting business
I’ve been making money online for more than 9 years now, and in that time, I’ve learned a lot…..and mostly I’ve learned these things the hard way.
Save yourself headaches, heartache, and hard work by reading these 5 things I wish I’d known when starting my copywriting business.
Love Learning? Fantastic Free Resources That Can Teach You A Thing Or Two
Hi, I’m Laura, welcome to my blog. I help business-builders write their own web copy, blog posts, marketing emails and social media content. Get free professional help with the 5 most common content-creation challenges, when you join 700+ members in the Worditude...
5 Simple Tips To Instantly Improve Your Copywriting Skills
None of us were born with the ability to write. When I arrived into the world, just like you, I could only communicate by screaming. It’s taken a heck of a lot of study, reading and practise for me to hone my skills. I don’t say this to show-off (well maybe a little)....
Alternatives To Pain Points On Your Sales Page
What to do when your prospects don’t have a problem. Use this alternative approach to pain points for businesses selling nice-to-have products.
Not Sure You Need An Ideal Client Profile?
When I work 1-1 with clients the FIRST thing we do is get to know their Ideal Client/Imaginary Customer and map out their story. Business owners often fell uncomfortable creating an Ideal Client profile because they worry they’re excluding potential paying customers.
In this video, I talk about why we need this IC profile, what we do with it, and why it’s definitely not hurting your sales figures.
How To Write With A Consistent Style Across Your Online Platforms
For people who struggle to write with a consistent brand voice/tone.... If your writing style varies across your website content, emails and social media, this video will help. I discuss the reasons why this voice inconsistency happens + three things you can do about...
Audience Espionage – Why You Should Spy On Your Clients And How To Do It
To create content that connects you’ll need to take peek inside their heads…
3 Ideas For Your Copywriting And Blogging Swipe Files | Find Your Writing Voice
When the words just won’t flow, a swipe file of eyeball-grabbing, engaging, emotive copy is all the inspiration you need…
Sales Page Copy: Make It Slide Not See-Saw
Are you making this copywriting mistake on your sales page? Find out what to avoid and what you should do instead to slide the reader effortlessly towards your great offer.
Sleaze-free selling – Getting the balance between persuasive and pushy
Worried you come across as sleazy when you’re trying to sell? Writing your own sales page is a delicate balance between too pushy and being too humble. These copywriting tips for small business will help you write persuasive content, including sales pages, that leave you and your audience feeling good.
Wondering What To Put On Your Website Homepage?
Wondering what to write on your homepage? These 3 factors will help you design a homepage that works for your business and your audience.
How Often Should I Post To My Blog And Social Media
How much free content do you need to create each month to successfully market your business?
How often should you publish on your business blog?
How often should you post to your Facebook page?
What about emailing your list? Tweeting? Going Live?
In this video, I discuss the three factors that influence how much free content you should be creating for your audience.
Text highlights below for folk who don’t want to watch the video.
Mid-Launch Lull: What it is and how to survive it
Shortly after the initial excitement of launching has worn off, fear of failure will set in hard. This usually coincides with the Mid-Launch Lull in sales. In this video I explain why sales take a nose-dive after launch day, and what you can do to recover. In a rush?...
3 Changes To Make Your Services Page Convert
I’ve reviewed hundreds of websites, and these are the top three features I’m looking for on the sales pages of a service-based business.
If you’re missing any one of these, get to making changes right now!
How I got started with video marketing – even though I was camera shy
Video marketing is a powerful way to build connection with your audience. If the thought of being in front of the camera feels you with fear, this will help. I went from being video phobic to creating more than 130 videos in 12 months. Here’s how I got started with video marketing.
What to send your email list? Plus the difference between your email and social media content
Wondering what to email your list of subscribers? These two questions will unlock your email marketing strategy, plus I reveal my approach to marketing emails….
Get More Ideas For Your Blog, Social Media And Emails | Stop sabotaging your own creativity
Stop sabotaging your own creativity and unlock a steady stream of content ideas so you never have to wonder what to write on your blog or Facebook page again.
How To Create Fresh Content From Thin Air | The Art Of Content Recycling
How to take what you’ve done in the last 7 days (Facebook lives answers to customer questions, posts in Facebook groups) and turn it into marketing content for your business…
Get Your Customer Case Studies Read With This Simple Phrase
This simple phrase helps the reader relate to your customer success stories…
Coping With Write Fright | 5 Steps To Build Your Copywriting Confidence
Business-builder! If you hate writing and can’t believe running your own business entails so flipping much of it… I can help you get over this in five simple steps…
The Right Way To Use Lists On Your Sales Page
Make your bulleted lists irresistibly alluring with this 10-minute copywriting tutorial for business-builders…
Best Blog Posts On Writing Persuasive Copy That Converts
5 Simple Steps So You Can Write (Almost) Anything
Quick tutorial + free printable. Works for website content, blog posts, social media updates, emails…pretty much any time you need to write something, this will help….
Essential traffic-boosting guide | Grow your audience using guest posting
The whys and hows of using collaborations to get in front of new folk…
Graphic Design Tools For Entrepreneurs | Best Alternatives To Canva
Making professional-looking images is easy with these essential graphic design tools for small business owners…
Social Warfare Pro Review | Social Sharing Plugin With Shortcode
Is this the best way to boost social sharing of your blog posts?…
Use Facebook Lists To Curate Content Ideas For Your Page
Simple Facebook hack to make content curation easy…
Free Email Marketing Services For Small Businesses – Start List-Building!
5 premium email marketing services that let you get started for FREE!…
Schedule Shares On Facebook Without A Social Media Management Tool
Simple trick to schedule shares of Facebook posts to your page without a social media management tool…
The 8 Most Useful Sources For Free Website Graphics: Stock Photos, Vectors, Icons and More
The 8 most useful sources of free stock photos, illustrations and icons you can use on your website and social media…
The key to small business marketing success you’ve been looking for
Are you doing enough of this in your small business? This is the key to marketing success you’ve been looking for…
Overcome Fear Of Crappy Writing
If you hate writing, or you’ve convinced yourself that you’re totally crap at it, this is going to help so much…
Calm, Confident, Clear Public Speaking | How To Communicate Well On Facebook Live
Top tips from a public speaking coach to help you ace your Facebook Lives…
Recovering From A Sucky Launch | 5 Steps To Take After An Unsuccessful Product/Package Launch
If your last launch was a horror-show, here’s what you need to know…
Guide To Free Online Copywriting Courses
If you’re getting started in your copywriting career, these courses will help…
Why Writing Is Harder Than Speaking | And What You Can Do About That
How to get those words flowing when all you’ve got is a blank screen and a headache…
The Worditude Toolkit | Small Business Tools And Resources
It’s taken me years to collate the resources needed to run my successful small business. Save yourself hours of research and swipe my toolkit here…
7 Signs You’ve Outgrown Your Website
If you’re experiencing one or more of these symptoms, it may be time for a website makeover…
Customer Feedback Idea – Simple Guide To Writing A Case Study
Super simple guide showing you how to write an attention-getting, sales-generating, customer case study…
Testimonial Pages Are Crap | Here’s What To Do Instead
Ditch that pointless standalone page. I’ll show you a more powerful way to display your testimonials.
Discover This Simple Tweak To Get And Keep Your Reader’s Attention
Just a sprinkling of this can make a big impact on your audience…
Curse Of Knowledge In Business Communications: What It Is And How To Avoid It
When people don’t know what you think they know it all gets a bit confusing…
The Right Way To Use Scarcity And Urgency On Your Sales Page
How to use FOMO without feeling full of bull….
Simple Tool To Find Small Business Blog Post Ideas
This quick tutorial will show you how to discover the questions your target audience want answered, so you can write blog posts that get read and shared.
Email Marketing For Entrpreneurs And Small Business Owners
Are you using email marketing to grow your business? Start connecting with more customers with the help of this beginner’s guide…
Business Facebook Page Post And Status Update Ideas
25 post ideas for your Facebook page plus an unmissable tip to get your business Facebook page seen…
Simple Guide To Link Your Facebook Business Page To Personal Facebook Profile
If you haven’t already done this, you need to, right now…
Why Writing A Sales Page Is So Flipping Hard
The agony of the sales page and how to get through it…
Proofreading Blog Posts | 5 Steps To Flawless Copy
Avoid faux pas with these 5 pro tips…
Best Email Subject Lines For Re-Engagement: Get The Attention Of Your Cold Subscribers
A growing list is a sign of a healthy email marketing strategy, but every once in a while you need to sweep out your cold subscribers and knock that number back a little bit.
Please Don’t We On Your Website
I can fully appreciate the appeal of sprinkling ‘we’s all over your website. You want to sound big, credible, reliable. There’s strength in numbers, depth in a team, and a hint of success in the pronoun ‘we’…
Interview With Nadia Finer | Scaling To A One-To-Many Business Model
Scaling from a 1-1 to a subscription-based business model was a little trickier than I’d imagined.
Before you invest in that $$$$ business course – read this!
Don’t pay out big money until you’ve done these four things.
Web Designer vs Do It Yourself | Plus the 3rd option you haven’t considered yet
How will you get your new website built?
Best alternatives to Squarespace | DIY website builder comparison
Comparison of the best DIY website-builders…
Using Graphics To Pump Personality Into Your Online Content | A masterclass with Designsta
How to convey your stellar personality in your website graphics…
The Tell-Tale Signs Of Website Shame And What To Do About It
Is website shame holding you back in your business?
Loving Your Work | Redbubble
Personality packed content from this quirky online retailer…
Grow Your Email List Fast | 25+ Ideas To Promote Your Lead Magnet
Grow your email list fast by getting your lead magnet seen and subscribed to. Get 25+ promotion ideas to help build your email list.
10 Essential Questions To Ask Yourself BEFORE You Start Building Your New Business Website
Besides finding a great domain name, you need to do these 10 essential things…
The Truth About Tailwind, BoardBooster And Pinterest Hacks
This Pinterest lark is harder than it looks…
Your First Business Website – Everything You Need To Know
Wondering how to get started with your first business website…
Tailwind vs BoardBooster | Review Of Pinterest Scheduling Tools I Can’t Live Without
Although now BoardBooster is no more…
My Membership Site Tech Stack – How I Built The Worditude Club
…before I transferred to Thinkific…
Behind The Membership Interview: Inside look at running The Worditude Club
The one where Laura gets interviewed by Callie from The Membership Guys…
Solopreneurs Find Your Writing Voice With These 5 Simple Tips
This is how you write online content that sounds like you…
Free Facebook Groups For Female Entrepreneurs And Small Business Owners
Find your tribe in one of these 25+ Facebook groups for entrepreneurs and small business owners…
Small Business Marketing Clubs | Online Groups For Entrepreneurs
Don’t feel lonesome. Get yourself some business-building friends…
Beginners – Find group boards on Pinterest quickly and easily
Sharing pins to group boards on Pinterest is a great way to get traffic to your website. But how do you find group boards to contribute to? Like this…
Your First Blog Post | Content ideas and how to write it
Ready to start your business blog? Get content ideas, a structure for your post, plus writing tips…
32 Lead Magnet Ideas To Grow Your Email List
There must at least one idea here that’ll work for your audience…
Mission Many Part 2: I’ve got plans!
An update from Summer 2017…
How To Promote A New Blog Post To Get More Website Traffic
15 things you should be doing to get more visitors to your new blog post…
Mission Many Part 1: What’s the problem?
My first snag when scaling to a one-to-many business model…
Get Terrific Testimonials For Your Website
Ask the right questions and you can get some very handy feedback…
Make Money Writing Online Using Freelance Websites
How to get writing gigs on freelance websites…
Mindset Resources For Female Entrepreneurs – Get Your Head Straight
This is the ONE area EVERY business owner needs help with…
The Ultimate Online Copywriting Training Courses Guide
Before you go splashing out $£$£$ on a premium copywriting course, read this.
Essential Copywriting Books For Beginners, Web Writers + Entrepreneurs
There’s a whole lot of copywriting-wisdom captured in ink and paper. Here’s a run-down of my favourite books.
Female Entrepreneur Week – What’s It All About
Update from the FEW crew, Summer 2017…
I don’t recognise the woman who hid these shoes.
How could I have ever been so affected by what other people thought? How could she hide away something she loved, just to avoid ridicule?…
The Wonderful World Of Worditude: Behind The Scenes
I’ve had plenty of compliments about my site, and a few enquiries about how I run the show here. Thanks, I’m flattered. To save myself time I thought it would be easier to put all my resources and services in one place. I’m not saying these will be right for your...
I pay someone to kick my butt – and it’s worth every penny
Why I pay someone to pretend to be my boss…
Struggling To Toot Your Own Horn?
How do I make myself sound amazing on my About page without being a big-headed boastalicious freak?…
Get Your Marketing Emails Into The Primary Gmail Folder
Yoru subscribers can only open your email if they see it…
The Secrets To Pushable Buttons: What to write on your call-to-action web button
How to get your buttons pushed…
Sales Page Tips: Make More Sales With This FAQ Section Strategy
Your FAQs are a valuable piece of sales page real-estate…
My Not-So-Secret Sales Page Template For Small Businesses
Make writing your sales page so much easier with this simple yet effective template…
I Gained A Membership Site, And Nearly Lost My Mind
There’s more to running a membership site than I’d anticipated…
Ever Wondered What An Affiliate Link Was?
The shortest guide ever to affiliate marketing…
What If It’s All Been A Massive Waste Of Time?
Every few weeks I have an entrepreneurial meltdown. Here’s what the looks like…
Where The Hell Have You Been??? Coming Back From A Blog Silence
I’m writing this blog post on the 9th January 2017. The last time I was child-free was over 3 weeks ago, and so, naturally, my business has taken a bit of a back seat while I sustained...
Are You Being Too Real For Your Audience?
Keeping It Real. Be The Real You. Be Authentic. You know the drill - build trust and likeability by letting your audience see the real you. But how real is...
I Don’t Want To Write Your Sales Page
I cannot save the flagging, flagging, forlorn, entrepreneur. I’ve tried, and it benefits no-one…
One Monthly Habit To Generate 100s Of Blog Post Ideas
Instead of creating a minutely detailed editorial calendar, I have made one small, but important change to my monthly routine…
Projecting Your Personality Online: Putting You Back Into Your Business
Want to know how to create online content that connects with the same power as a real-life conversation? The secret ingredient is…..YOU…
Your personality. That’s what makes you so magnetic, engaging, attractive to your clients in real-life. And it’s exactly what you need to add to your online content to help your prospects fall in love with you.
Here are six tips to infuse your content with your stellar personality:
When Your Home Improvements Give You Business Lessons
These may just look like a (handsome) pair of window shutters to you, but to me, they represent a huge change in my pattern of thinking about money and my business…
Complete Guide To Blogging For Small Business And Entrepreneurs
As an entrepreneur you’ve probably got plenty to do, so writing regular blog posts may not sound very appealing. Find out if your business really needs a blog…
Essential Ingredients For Your Minimum Viable Website
You don’t need to do ALL the things, but you do need to do these things…
5 Tips For Prolific Blogging
Tania Angelis, is one of the most prolific content creators I’ve ever come across. In awe of her focus and output, I invited her to share some of her wisdom.
Who the F*ck Are You to be Writing This ?
It’s January. I’m still lethargic from the potent combo of mince pies + Baileys. So I’ve invited my friend Rebecca over to put some rocket fuel into my veins.
Lessons To Take Into 2016
With a few simple questions, I’m going to help you discover what you need to do more of, less of, or completely differently in the New Year.
Hate Writing? Five Alternatives To Words For Your Blog Post
If you can’t face writing out another 400 words or so this week, I’ve got a list of alternative ways to get your message across.
How To Get Content Written For You – For Free!
Would you like free content for your blog? Of course you would. The right way to do it: Posing a super-specific question.
Blogging From Your Darkest Corners
I’m fairly confident Mr Fitzgerald was not referring to blogging, but I’m using the quote anyway: Some of your best blog posts will come from the darkest corners of your being.
Keep Going: A Lesson From The School Of Life
Invest 154 seconds of your life in this video, and never feel despondent about your work again. OK, sometimes you will still feel out of your depth, but then you’ll remember this cute motivational lump of plastic, and you’ll drag yourself out from under the desk, load up the laptop and crack on.
Entrepreneurial Lessons From Dara O’Briain – Seriously
I didn’t go for business lessons, I went to have fun. But on the (long, cold, tiresome) journey home, I realised the evening had reinforced some important lessons around entrepreneurship…
Are You Making These Apprentice Errors In Your Business?
Screaming at the TV has proved not proved to be an effective method for imparting my knowledge, so I’ve written this blog post instead…
It’s Not The Blogging You’re Scared Of
It’s not the blogging you’re scared of. It’s the cursor, the blank page, hitting publish. Of a nasty comment or an undetected typo (I’m flipping terrified of those bad boys).
Learn how to sell like a master copywriter, from a master copywriter – for FREE
Who would like access to a free course, about copywriting, written by an experienced, successful, established copywriter?
If you need to write words that sell (who doesn’t?), you should take a look.
Are You Promoting Your Posts With These 3 Simple Steps?
Congratulations on writing your blog post. Alas your work isn’t done yet. You can’t just leave the poor thing hanging up on your blog hoping that someone will come to find it. If you want people to read your post, you need to let them know it exists.
Who Else Wants An Expert Reputation? – Get Help From Dan Norris
If your business model is:
Be an expert > build a reputation as expert > charge premium prices because you are an expert…
…this book is a great place to start.
I did not make five-figures this month
I did not make five-figures this month.
Unless you count the 26 pence after the decimal point.
And I couldn’t care less.
Inside Copyblogger Authority: My First 24 Hours
Stand down Copyblogger lawyers, I’m not exposing the crown jewels for free here. Just giving a little glimpse into the labyrinth of learning that is Authority.
Anatomical Secrets Of A Successful Web Writer: Graphic Content 😉
Yes, I am a successful web writer. But no, I’m not going to show you my anatomical secrets (they’re the stuff of nightmares).
Batch Cooking: Not Just For Food
Before you leave this blog post, believing that I have lost the plot and turned this into a receipe site, I do have something word-related to share with you.
Your First Blog Post Will Be Crap
Perhaps I should offer gentle platitudes about how ‘you’ve got this’, ‘it will be awesome’, ‘you’ll be a viral sensation’. But that’s bollocks.
You Can Put This In Your Title But Never In Your URL
There is one thing you should never put in your URL. Never. Slip these 4 characters into the URL and you could be wasting your best performing post.
3 Simple Questions To Release An Avalanche Of Blog Post Ideas
When you are just starting out, it’s important to stock your blog with topics your audience actually WANT to read about…
Guest Posting: Free Content, New Friends + A Fresh Perspective
You don't need to write all your own blog posts. This doesn't have to be a solo venture. Your website is not a one-woman (or man) enterprise. When you hook up with other business owners and invite them to post on your blog, you'll get: * New content. * A different...
How To Write An About Page – Step By Step Guide
This content is now in The Worditude Club
Blog Post Starter Structure
Banish that paralyzing blank screen by copy and pasting this template…
Need Blog Post Ideas? Pad Out Your Schedule With This Simple Suggestion
Looking for a super-speedy way to pad out your blogging (or social media) schedule? Themes. Run a themed post. Once a week, once a month, once a quarter - whatever works for you. You could do 'Spotlight Sunday' - where every Sunday you interview a different client /...
Embracing My Less Than Optimal Performance
You know, you’re doing OK…
Blogging: Not Something You Should Bother With
Can’t get motivated to write your next blog post? Is it glaring at you menacingly from your ever increasing to-do list? And when you finally muster the strength to visit your blog, the last post was published so long ago, just looking at the date makes you cringe. You...
Why Blog Content Doesn’t Need To Be Unique
Hi, I’m Laura, welcome to my blog. I help business-builders write their own web copy, blog posts, marketing emails and social media content. Get free professional help with the 5 most common content-creation challenges, when you join 700+ members in the Worditude...
How Online Marketing Works In Just Five Words
Stuck for words when it comes to your blog posts? When building a website, writing a blog post, or planning social media content it can be difficult knowing what to say and how to say it. Once you understand how online marketing works you’ll never be stuck for words...
How I Exploit People Per Hour In My Marketing Strategy
Yep, I shamelessly exploit my People Per Hour account for marketing purposes. I'm not there to hustle for work. I don't waste hours pitching for low paid jobs I stand no chance of getting. And if you're doing those things - STOP. Right now. Because I've got five...
Build An Online Reputation You Can Be Proud Of
Once you're confident about how your brand looks and sounds, it’s time to get loud, proud and recognised. These resources can help you build your reputation as the go-to expert in your industry. When prospective clients Google your name, you want them to find more...
How To Get Creative When You’ve Lost Your Oomph
Struggling with a touch of writer’s block? Have no fear, Worditude’s here to blast away those mental obstacles and power up your creativity. This five step process will have words falling out of your brain faster than you can say ‘creative constipation consternation’...
Easily Made Oversights That Could Be Damaging Your Brand
So you’ve: - figured out who your target audience is - check - got to know them - check - know how to connect with them - check - packed your website with kick-ass copy that quickly builds a relationship between your brand and your ideal clients - check....
Make Pro Images With These Great Graphics Resources
Not good with graphics? Me neither. I’m definitely a words, not pictures, girl. But a website without pictures just looks a little flat, so I’ve had to learn fast. I’m no graphic designer, but I have found a few tools and services online that have helped me create...
