Welcome to the free stuff
The Worditude Blog And Swipe Files
This is the entire back catalogue of blog posts and Swipe Files - some of which are in need of an update and may be littered with broken links and out-of-date offers. We’re working on fixing this up, but didn’t want to deny you the content just because it isn’t perfect.
From Scratch Business Stories: How A Critical Illness Transformed Ruth Gilbey’s Coaching Business
Business coach, Ruth Gilbey, shares how a critical illness diagnosis forced her to become more visible online and start outsourcing.
From Scratch Business Stories: From Music Teacher To Simplicity Consultant, with Jonathan Stewart
A hectic 24-hours inspired a dramatic business pivot that led music teacher and producer Jonathan Stewart to become a business simplicity expert.
From Scratch Business Stories: Single Mum Michelle’s Biz Earns Double Her Corporate Salary
In this episode, plug-in Operations Specialist Michelle Lucherini shared how she earns double her previous corporate salary while working under 30 hours per week!
We also talked about:
– What drove her to abandon her successful corporate career
– How she reigns her clients back in when they get distracted by shiny objects and new opportunities
– The struggle between enjoying her current success, while knowing there are more opportunities on the table.
From Scratch Business Stories: Laura Pearman’s Covid Business Pivot
From scratch business stories
In this episode, branding photographer Laura Pearman shared how the Covid lockdown obliterated her plans for a Grand Tour of the UK, and how after just 48 hours of ugly crying under the duvet she’d formulated a bounce-back plan, and is now fully booked and loving her direction.
Weekly Swipe – Natalie Gisborne’s Shop Page
Worditude Weekly Swipe Natalie Gisborne's Shop PageWelcome to The Weekly Swipe. In this edition, I am looking at Natalie Gisborne's Work With Me page that gives an overview of each interior design course that Natalie offers. This page is praise-worthy because: The...
Weekly Swipe – Mumology Movement Sales Page
3 essential features of a membership sales page.
Swipe File: 10-minute copywriting breakdown of this membership sales page example (for Mumology Movement).
Find out why a membership sales page needs to work so much harder than a course sales page, and the three features that will help you write a membership sales page that converts.
Weekly Swipe – Siteground Facebook Ad
What makes a great webinar sign-up page? My breakdown of this masterclass landing page will help you write a high converting opt-in page.
Weekly Swipe – Blog Post: Keeping Your Cool Parenting
What makes a great webinar sign-up page? My breakdown of this masterclass landing page will help you write a high converting opt-in page.
Weekly Swipe – Sales Page: Stylist In My Pocket
What makes a great webinar sign-up page? My breakdown of this masterclass landing page will help you write a high converting opt-in page.
Weekly Swipe – Amy Caiger’s About Page
What makes a great webinar sign-up page? My breakdown of this masterclass landing page will help you write a high converting opt-in page.
That Time I Was Interviewed By Carrie Green
That Time I Was Interviewed By Carrie GreenCarrie Green, from Female Entrepreneur Association has been my business crush since 2014. Back then I was freelancing for digital marketing agencies, writing website copy and SEO'd blog posts. I had no control over the...
10 Ways To Make More Money Without Working Harder or Longer
10 Ways To Make More Money Without Working Harder or LongerWhat can you do if you feel like you're working as long and hard as you possibly can, but you're not making as much money as you want (or need) to? I've been stuck in that position multiple times in the 10...
Weekly Swipe – Sold Out Solution
What makes a great webinar sign-up page? My breakdown of this masterclass landing page will help you write a high converting opt-in page.
Weekly Swipe – DailyOM Facebook Ad
Worditude Weekly Swipe DailyOM Facebook AdWelcome to The Weekly Swipe. In this edition, I'm looking at a short, but punchy Facebook ad that caught my attention. Worthy of 5 minutes of your time because: a) It only contains 21 words, yet packs in multiple engagement...
Weekly Swipe – Prime Minister’s Letter
Worditude Weekly Swipe The Prime Minister's LetterWelcome to The Weekly Swipe. In this edition I've analysed the Prime Minister's Coronavirus letter sent to all UK households last week. Praise-worthy because: a) The copy strikes the balance between authoritative and...
What Makes Us Click: 7 Things Humans Want
What Makes Us Click: 7 Things Humans WantI’ve taken what I know about human motivation theories, psychology of persuasion, and effective copywriting, and smooshed it all together into an easy-to-remember, and simple-to-implement list of 7 things humans want (aka...
Weekly Swipe – Cards Against Humanity
Worditude Weekly Swipe Cards Against HumanityWelcome to The Weekly Swipe. In this edition I am worshipping the copy Cards Against Humanity Family Edition. Praise-worthy because: a) The copy is written to such a phenomenally high standard to give something away for...
Offering samples and free trials of your course/membership – how NOT to do it
Offering samples and free trials of your course/membership - how NOT to do itWho doesn't like FREE stuff? Me - I don't like free stuff. Or more accurately I don't like finding free stuff being offered on the same page you're trying to sell from. I love a cheeky cube...
Which of these three genius email marketing strategies will you choose?
The marketing emails your subscribers want you to send Hey Laura, People have started signing up to my email list…..now what? What am I supposed to send them? I don’t want to clutter up their already overcrowded inbox. But I think it’s rude if I give them the silent...
The RIGHT way to use jargon on your website
The RIGHT way to use jargon on your websiteHey Laura, should I strip my content of jargon? I want to sound like a credible expert, but I also don’t want to confuse my audience. How do I get the balance right? A couple of weeks ago I saw a Facebook thread from someone...
Is This The Biggest Mistake You Can Make On Your About Page?
Is This The Biggest Mistake You Can Make On Your About Page?Hey, Laura. I've seen some business coaches advise that we should write our About pages in the third person. What do you think? Nooooooooooooooooooooooooooooooo. That's what I think. But I'm guessing you're...
Writing keyword rich content without sounding clunky
Writing keyword rich content without sounding clunky Hey, Laura - When I try to include keywords in my copy, it sounds weird, stiff, even a little robotic. How can I optimize my content for search engine traffic while still making it good to read? You've done your...
Black Friday – Cyber Monday Deals For Entrepreneurs And Small Businesses
Big savings and bundle deals on products/services I’ve used to build and run my own small business.
Full Run-Down Of Retain Speakers And What They Had To Say (I hope I don’t get into trouble for spilling the beans like this)
I like being at home. There’s a reason I’m self-employed. It takes a lot to get me to leave the house at all. So to persuade me to make the 5.5 hours train-trek to Newcastle, Retain had to promise big things. And it did not disappoint. Even though it was for...
Writing An About Page – Why is it sooooo awkward? And how to fix that.
Why writing the about page for your business is just so awkward – and what you can do about that…
Media coverage and the ‘overnight success’ – Interview with Erin from Making Mumpreneurs
How would you react if you got a call from the BBC? I talk with Erin from Making Mumpreneurs about her recent press exposure, courting visibility, and how to make the most of every opportunity.
Need To Combat Fear And Take Action? Use These 3 Simple Steps
Everything you want is on the other side of fear. - Jack Canfield Indeed - but how the heck am I supposed to clamber over the terrifying obstacle??? Last Summer I was presented with a scary gift. In this video I share the three steps I took to get over the fear, and...
Add Passive Income Stream To Your Business – Beginner Guide To Affiliate Marketing
This is probably the shortest guide to affiliate marketing every written. I just want to cover the basics so when I write ‘affiliate link’ next to a link, you know what I mean. And you can see for yourself how affiliate marketing can help you grow your business. What...
How Fear Evolves With Your Business
Will I always feel The Fear when running my business? Does it ever go away? And what can I do when it raises its scary head? In this short, wisdom-packed interview with business coach, Jessica Fearnley, we discuss The Fear and how to harness it as a force for good...
Six things you can learn from Atomicon19 – even if you didn’t go
(crowd photo was shot by Laura Pearman Photography) Usually, I’m the one that’s tethered to the house by children, work and grown-up responsibilities, while everyone else in the entire bloody Universe trips off on a work jolly and boasts about it on social media...