Offering samples and free trials of your course/membership - how NOT to do itWho doesn't like FREE stuff? Me - I don't like free stuff. Or more accurately I don't like finding free stuff being offered on the same page you're trying to sell from. I love a cheeky cube...

Hey Laura, People have started signing up to my email list…..now what? What am I supposed to send them? I don’t want to clutter up their already overcrowded inbox. But I think it’s rude if I give them the silent treatment. Ah, the delicate balance of email marketing...

The RIGHT way to use jargon on your websiteHey Laura, should I strip my content of jargon? I want to sound like a credible expert, but I also don’t want to confuse my audience. How do I get the balance right? A couple of weeks ago I saw a Facebook thread from someone...

Is This The Biggest Mistake You Can Make On Your About Page?Hey, Laura. I've seen some business coaches advise that we should write our About pages in the third person. What do you think? Nooooooooooooooooooooooooooooooo. That's what I think. But I'm guessing you're...

Hey, Laura - When I try to include keywords in my copy, it sounds weird, stiff, even a little robotic. How can I optimize my content for search engine traffic while still making it good to read? You've done your research. Discovered the phrases your perfect customers...

Big savings and bundle deals on products/services I've used to build and run my own small business.

I like being at home. There’s a reason I’m self-employed. It takes a lot to get me to leave the house at all. So to persuade me to make the 5.5 hours train-trek to Newcastle, Retain had to promise big things. And it did not disappoint. Even though it was for...

How would you react if you got a call from the BBC? I talk with Erin from Making Mumpreneurs about her recent press exposure, courting visibility, and how to make the most of every opportunity.

This is probably the shortest guide to affiliate marketing every written. I just want to cover the basics so when I write ‘affiliate link’ next to a link, you know what I mean. And you can see for yourself how affiliate marketing can help you grow your business. What...

Will I always feel The Fear when running my business? Does it ever go away? And what can I do when it raises its scary head? In this short, wisdom-packed interview with business coach, Jessica Fearnley, we discuss The Fear and how to harness it as a force for good...

(crowd photo was shot by Laura Pearman Photography) Usually, I’m the one that’s tethered to the house by children, work and grown-up responsibilities, while everyone else in the entire bloody Universe trips off on a work jolly and boasts about it on social media...

A few years ago I had the genius idea to create a course that showed other business owners how to write their own About page. I wrote the course, installed Learndash onto my site, and launched the course at the princely sum of $25. And then immediately took it down because I realized that to be able to meet my income goals I’d need to sell 100 of these courses……every single month….and based on initial sales figures (of around 3 in the first week), that wasn’t looking very likely. So here's the 5 things I wish I'd known before I launched.

It is possible to make money writing online – here's how I did it. Starting out at a tiny rate of $2 hour, I've grown my copywriting business to more than $1,000 per week. Read my story so you can avoid the low-paying jobs and get a headstart with making money writing online content.

I’ve been making money online for more than 9 years now, and in that time, I’ve learned a lot…..and mostly I’ve learned these things the hard way.

Save yourself headaches, heartache, and hard work by reading these 5 things I wish I’d known when starting my copywriting business.

For people who struggle to write with a consistent brand voice/tone.... If your writing style varies across your website content, emails and social media, this video will help. I discuss the reasons why this voice inconsistency happens + three things you can do about...

Are you making this copywriting mistake on your sales page? Find out what to avoid and what you should do instead to slide the reader effortlessly towards your great offer.

Update from the FEW crew, Summer 2017…

Who would like access to a free course, about copywriting, written by an experienced, successful, established copywriter?

If you need to write words that sell (who doesn't?), you should take a look.

This content is now in The Worditude Club