Welcome To The Free Stuff - Worditude

Welcome to the Free Stuff

The Worditude Blog And Swipe Files

This is the entire back catalogue of blog posts and Swipe Files - some of which are in need of an update and may be littered with broken links and out-of-date offers. We’re working on fixing this up, but didn’t want to deny you the content just because it isn’t perfect.

Weekly Swipe – Mumology Movement Sales Page

Weekly Swipe – Mumology Movement Sales Page

3 essential features of a membership sales page.

Swipe File: 10-minute copywriting breakdown of this membership sales page example (for Mumology Movement).

Find out why a membership sales page needs to work so much harder than a course sales page, and the three features that will help you write a membership sales page that converts.

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Weekly Swipe – Blog Post: Keeping Your Cool Parenting

Weekly Swipe – Blog Post: Keeping Your Cool Parenting

8 features that will help you write a good blog post

In this 10-minute copywriting tutorial, professional copywriter Laura, shows you what makes this a good blog post. Headlines, intros, sub-headers, layout, design – everything you’d look for in a well-written business blog post.

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Weekly Swipe – Sales Page: Stylist In My Pocket

Weekly Swipe – Sales Page: Stylist In My Pocket

Example Sales Page For Online Service

Get sales page inspiration in this 10-minute tutorial. I take you through a tour of the sales page copy for Tracy Hooper’s virtual 1-1 service, Stylist In My Pocket.

This is a great sales page example, showing how to make an intangible, virtual service, feel more real and relatable to the prospect.

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Weekly Swipe – Amy Caiger’s About Page

Weekly Swipe – Amy Caiger’s About Page

Looking for an About page example to help you write the About page for your business website?

In this edition of the Worditude Weekly Swipe I’m looking at Amy Caiger’s About page to show you 3 essential elements you need to create an engaging, effective About page.

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That Time I Was Interviewed By Carrie Green

That Time I Was Interviewed By Carrie Green

That Time I Was Interviewed By Carrie GreenCarrie Green, from Female Entrepreneur Association has been my business crush since 2014. Back then I was freelancing for digital marketing agencies, writing website copy and SEO'd blog posts. I had no control over the...

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Weekly Swipe – DailyOM Facebook Ad

Weekly Swipe – DailyOM Facebook Ad

Worditude Weekly Swipe DailyOM Facebook AdWelcome to The Weekly Swipe. In this edition, I'm looking at a short, but punchy Facebook ad that caught my attention. Worthy of 5 minutes of your time because: a) It only contains 21 words, yet packs in multiple engagement...

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Weekly Swipe – Prime Minister’s Letter

Weekly Swipe – Prime Minister’s Letter

Worditude Weekly Swipe The Prime Minister's LetterWelcome to The Weekly Swipe. In this edition I've analysed the Prime Minister's Coronavirus letter sent to all UK households last week. Praise-worthy because: a) The copy strikes the balance between authoritative and...

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What Makes Us Click: 7 Things Humans Want

What Makes Us Click: 7 Things Humans Want

What Makes Us Click: 7 Things Humans Want I’ve taken what I know about human motivation theories, psychology of persuasion, and effective copywriting, and smooshed it all together into an easy-to-remember, and simple-to-implement list of 7 things humans want (aka...

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Weekly Swipe – Cards Against Humanity

Weekly Swipe – Cards Against Humanity

Worditude Weekly Swipe Cards Against HumanityWelcome to The Weekly Swipe. In this edition I am worshipping the copy Cards Against Humanity Family Edition. Praise-worthy because: a) The copy is written to such a phenomenally high standard to give something away for...

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The RIGHT way to use jargon on your website

The RIGHT way to use jargon on your website

The RIGHT way to use jargon on your websiteHey Laura, should I strip my content of jargon? I want to sound like a credible expert, but I also don’t want to confuse my audience. How do I get the balance right? A couple of weeks ago I saw a Facebook thread from someone...

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Writing keyword rich content without sounding clunky

Writing keyword rich content without sounding clunky

Hey, Laura - When I try to include keywords in my copy, it sounds weird, stiff, even a little robotic. How can I optimize my content for search engine traffic while still making it good to read? You've done your research. Discovered the phrases your perfect customers...

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How Fear Evolves With Your Business

How Fear Evolves With Your Business

Will I always feel The Fear when running my business? Does it ever go away? And what can I do when it raises its scary head? In this short, wisdom-packed interview with business coach, Jessica Fearnley, we discuss The Fear and how to harness it as a force for good...

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5 Things I Wish I’d Known Before Launching My Membership Site

5 Things I Wish I’d Known Before Launching My Membership Site

A few years ago I had the genius idea to create a course that showed other business owners how to write their own About page. I wrote the course, installed Learndash onto my site, and launched the course at the princely sum of $25. And then immediately took it down because I realized that to be able to meet my income goals I’d need to sell 100 of these courses……every single month….and based on initial sales figures (of around 3 in the first week), that wasn’t looking very likely. So here’s the 5 things I wish I’d known before I launched.

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5 Simple Tips To Instantly Improve Your Copywriting Skills

5 Simple Tips To Instantly Improve Your Copywriting Skills

None of us were born with the ability to write. When I arrived into the world, just like you, I could only communicate by screaming. It’s taken a heck of a lot of study, reading and practise for me to hone my skills. I don’t say this to show-off (well maybe a little)....

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Not Sure You Need An Ideal Client Profile?

Not Sure You Need An Ideal Client Profile?

When I work 1-1 with clients the FIRST thing we do is get to know their Ideal Client/Imaginary Customer and map out their story. Business owners often fell uncomfortable creating an Ideal Client profile because they worry they’re excluding potential paying customers.

In this video, I talk about why we need this IC profile, what we do with it, and why it’s definitely not hurting your sales figures.

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How Often Should I Post To My Blog And Social Media

How Often Should I Post To My Blog And Social Media

How much free content do you need to create each month to successfully market your business?

How often should you publish on your business blog?

How often should you post to your Facebook page?

What about emailing your list? Tweeting? Going Live?

In this video, I discuss the three factors that influence how much free content you should be creating for your audience.

Text highlights below for folk who don’t want to watch the video.

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Mid-Launch Lull: What it is and how to survive it

Mid-Launch Lull: What it is and how to survive it

Shortly after the initial excitement of launching has worn off, fear of failure will set in hard. This usually coincides with the Mid-Launch Lull in sales. In this video I explain why sales take a nose-dive after launch day, and what you can do to recover. In a rush?...

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Please Don’t We On Your Website

Please Don’t We On Your Website

I can fully appreciate the appeal of sprinkling ‘we’s all over your website. You want to sound big, credible, reliable. There’s strength in numbers, depth in a team, and a hint of success in the pronoun ‘we’…

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The Wonderful World Of Worditude: Behind The Scenes

I’ve had plenty of compliments about my site, and a few enquiries about how I run the show here. Thanks, I’m flattered. To save myself time I thought it would be easier to put all my resources and services in one place. I’m not saying these will be right for your...

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Projecting Your Personality Online: Putting You Back Into Your Business

Projecting Your Personality Online: Putting You Back Into Your Business

Want to know how to create online content that connects with the same power as a real-life conversation? The secret ingredient is…..YOU…

Your personality. That’s what makes you so magnetic, engaging, attractive to your clients in real-life. And it’s exactly what you need to add to your online content to help your prospects fall in love with you.

Here are six tips to infuse your content with your stellar personality:

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5 Tips For Prolific Blogging

5 Tips For Prolific Blogging

Tania Angelis, is one of the most prolific content creators I’ve ever come across. In awe of her focus and output, I invited her to share some of her wisdom.

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Lessons To Take Into 2016

Lessons To Take Into 2016

With a few simple questions, I’m going to help you discover what you need to do more of, less of, or completely differently in the New Year.

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Blogging From Your Darkest Corners

Blogging From Your Darkest Corners

I’m fairly confident Mr Fitzgerald was not referring to blogging, but I’m using the quote anyway: Some of your best blog posts will come from the darkest corners of your being.

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Keep Going: A Lesson From The School Of Life

Keep Going: A Lesson From The School Of Life

Invest 154 seconds of your life in this video, and never feel despondent about your work again. OK, sometimes you will still feel out of your depth, but then you’ll remember this cute motivational lump of plastic, and you’ll drag yourself out from under the desk, load up the laptop and crack on.

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Blogging: Not Something You Should Bother With

Blogging: Not Something You Should Bother With

Can’t get motivated to write your next blog post? Is it glaring at you menacingly from your ever increasing to-do list? And when you finally muster the strength to visit your blog, the last post was published so long ago, just looking at the date makes you cringe. You...

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Why Blog Content Doesn’t Need To Be Unique

Why Blog Content Doesn’t Need To Be Unique

Hi, I’m Laura, welcome to my blog. I help business-builders write their own web copy, blog posts, marketing emails and social media content. Get free professional help with the 5 most common content-creation challenges, when you join 700+ members in the Worditude...

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How Online Marketing Works In Just Five Words

How Online Marketing Works In Just Five Words

Stuck for words when it comes to your blog posts? When building a website, writing a blog post, or planning social media content it can be difficult knowing what to say and how to say it. Once you understand how online marketing works you’ll never be stuck for words...

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How I Exploit People Per Hour In My Marketing Strategy

How I Exploit People Per Hour In My Marketing Strategy

Yep, I shamelessly exploit my People Per Hour account for marketing purposes. I'm not there to hustle for work. I don't waste hours pitching for low paid jobs I stand no chance of getting. And if you're doing those things - STOP. Right now. Because I've got five...

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Build An Online Reputation You Can Be Proud Of

Build An Online Reputation You Can Be Proud Of

Once you're confident about how your brand looks and sounds, it’s time to get loud, proud and recognised. These resources can help you build your reputation as the go-to expert in your industry. When prospective clients Google your name, you want them to find more...

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How To Get Creative When You’ve Lost Your Oomph

How To Get Creative When You’ve Lost Your Oomph

Struggling with a touch of writer’s block? Have no fear, Worditude’s here to blast away those mental obstacles and power up your creativity. This five step process will have words falling out of your brain faster than you can say ‘creative constipation consternation’...

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Easily Made Oversights That Could Be Damaging Your Brand

Easily Made Oversights That Could Be Damaging Your Brand

So you’ve: - figured out who your target audience is - check - got to know them - check - know how to connect with them - check - packed your website with kick-ass copy that quickly builds a relationship between your brand and your ideal clients - check....

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Make Pro Images With These Great Graphics Resources

Make Pro Images With These Great Graphics Resources

Not good with graphics? Me neither. I’m definitely a words, not pictures, girl. But a website without pictures just looks a little flat, so I’ve had to learn fast. I’m no graphic designer, but I have found a few tools and services online that have helped me create...

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