Welcome to the free stuff
First up you’ll find my collection of free stuff that you can have in exchange for your email address. And then below those are my blog posts.
Sales Page Template, Free
PDF and short user guide to help you write your next sales page.
Alternative Approach To Niching, Free
One of my clients needed help deciding the kind of work she wanted to do, and the clients she wanted to work with- so I made a video with 3 questions to help.
Aligned Persuasion Method, Free
Free lesson borrowed from my Persuasion Power-ups course to help you create more powerful calls-to-action in a way that feels good to you and your audience (not pushy or slimey).
Marketing Messaging Demystified, Free
None of that Unique Value Brand Positioning whats-a-ma-whosit. This is a simple lesson on what messaging is and how getting it right leads to more (and easier) sales. Borrowed from my Say What When course. And designed for business owners who sell their expertise as 1-1 services, group programmes, courses and memberships.
Adore Your Offer, Free
Make your service, course, program or membership deliciously appealing to the people you love to work with.
Sales Sleuth
Borrow for free, or £7 to buy for keeps
9 investigations to help you figure out why your fabulous thing isn’t selling as well as you’d like.
The Worditude Blog - newest listed first
What Makes Us Click: 7 Things Humans Want
A framework to help you tap into what your audience wants, so you can make your offers, products, services and marketing content more appealing.
Considering offering a free trial to your membership? Read this.
Read this if you’re considering offering a trial for your membership (and discover why trials are a lot like a game of Spin The Bottle)
Are you being too salesy in your marketing emails?
Read this if you feel stressed out about up and down income patterns in your business.
5 Steps to Tame the Feast or Famine Sales and Income Cycle in Your Online Business
Read this if you feel stressed out about up and down income patterns in your business.
How to write a home page
Your website homepage is a lot like a shopping mall map – here’s why – and how to create a good one (home page I mean, not a shopping mall map, I have no idea how to create one of those….or why you’d need to)
Feel like you’re going in circles in your business?
Feel like you're going in circles in your business?Read thisWay, way back in 2016 I created a handful of short courses to help business owners write their own website copy. I even got as far as uploading them to a course platform and created their sales pages. And...
Stepping Stones: An Alternative to Value Ladders and Sales Funnels
Value Ladders and Sales Funnels aren’t a prescription for success.
They are frameworks to help you understand how your audience might interact with your offers (the things you sell).
This blog post is about the way I look at my offers.
Sales Page Design Guidance & Inspiration
Design a sales page for your course, group program, service or membership that’s created to convert with this 12 insights.
The New Idea Big Dipper
Read this if you’ve ever felt like your idea was genius, then started to doubt it, and canned it before you could take action….then found it later and remembered why it was such genius in the first place.
Family emergency
What to do when you have a family emergency but you don’t want to say ‘family emergency’ because that sounds too dramatic so you just don’t say anything until after you’re exhausted and then there’s another different family emergency.
How to write a sales page that converts
The step-by-step process I’ve followed as a professional copywriter to write sales pages for courses, services, memberships and group programs. It’s easier than you think.
Order bumps vs upsells vs bonuses: what’s the difference and which is better?
How not to get yourself in a pickle with order bumps, upsells and bonuses.
A simple explanation with the assistance of coffee.
Overcoming Business Overwhelm: 4 simple steps to get you unstuck
AKA Worditude De-Overwhelment Process, more than just your usual ‘make a list and prioritize it’ yawn fest – 4 steps that will challenge why you’re feeling overwhelmed, shift your energy and get you moving.
Day of Voxer Coaching and Voxer Office Hours Explained
Guide for people thinking about buying, or selling, Day of Voxer, Voxer Office Hours or other offers that include Voxer coaching.
Struggling To Toot Your Own Horn?
3 ways to get more comfortable saying lovely things about yourself and your business (because you must because that’s how selling things works)
Balancing a Business With A Chronic Health Condition
The blog post may be helpful to you if you’re living with a chronic health condition (I live with chronic migraine) and/or you coach people who do.
Fed Up With Your Business
How to handle the Burn It Down Business Blues. 5 ways I help myself when I want to throw my business in a wood chipper, soak it in lighter fluid and set it on fire + 3 things I do NOT do.
9 Ways To Temporarily Boost Your Income
How to shake the magic money tree when you need a cash injection in your business.
Creating Authentic Urgency For Your 1-1 Services
How to batch availability for your 1-1 services to give people a reason to buy right now.
20 Questions To Kickstart Your Marketing Planning
Creating a detailed plan is a bit of ballache for me, and I’ll shelve it as soon as Life Stuff happens anyway. So instead- here’s some questions.
How’s Business?
A short poem about how hard it is to answer that question.
Descript Review: My Favourite Video Editing Tool App Software Thingy
Includes screenshare video of me doing some editing so you can see how it works
So What Do You Do? How to handle this and other terrifying questions
A blog post to help you handle this eternally awkward question.
Review of Affiliate Marketing Courses and Training
Before you spend ££££ or $$$$ on course to teach you how to do affiliate marketing, read this. Includes tip to access training for free.
Profitable Playground Review – 12 months inside Elizabeth Goddard’s Group Coaching Programme
What I’ve gained, lost, learned and achieved during 12 months inside Lizzy’s Profitable Playground.
7 questions to help you improve your checkout page conversion rate
Your sales page and checkout page need to work in perfect harmony. If you’re seeing lacklustre sales figures, here’s what could be going wrong.
Christmas, Twixtmas and New Year Resources
Edutainment ideas for the week between Christmas and New Year
Christmas Strategies at Worditude HQ (for fun not for business)
Life with The Sons taught me a few things….here’s some of those things.
Convertbox Review: 15 ways I’ve used Convertbox to drive traffic and sales
Convertbox Review: 15 ways I use pop-ups to drive traffic and sales
User Guide To Business Bundles
5 Tips To Help You Squeeze The Most Value Out Of Free (or Paid) Business BundlesThinking of accessing a (free or paid) business bundle - read this firstThis blog post is about helping business owners make the most out of opting into (or buying) a Business Bundle. If...