Worditude Weekly Swipe
What Makes A Good Blog Post: Keeping Your Cool Parenting
Welcome to The Weekly Swipe: Super Sucky Parenting Blog Post
In this edition I’m looking at a blog post from Camilla Miller’s Keeping Your Cool Parenting website.
Praise-worthy because the top third of the blog post works really hard to:
1 – Hook the reader’s attention
2 – Get their engagement
3 – Build a connection
Open the screenshot so you can read for yourself, and see these 8 features in action:
1 – An attention-getting headline that works on three levels (confirmation, curiosity and a promise)
2 – A ‘yes, yes, yes’ introduction that encourages the reader to commit to the rest of the blog post
3 – A relatable personal story to build connection
4 – Examples to add value to the teaching
5 – Next steps so the engaged reader has more content options’
6 – Use of sub-headers to engage skim readers
7 – Sidebar intro to the author to build trust and credibility
8 – An irresistible email opt-in offer
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