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Worditude Weekly Swipe 

What Makes A Good Blog Post: Keeping Your Cool Parenting


Welcome to The Weekly Swipe: Super Sucky Parenting Blog Post

In this edition I’m looking at a blog post from Camilla Miller’s Keeping Your Cool Parenting website.

Praise-worthy because the top third of the blog post works really hard to:

1 - Hook the reader’s attention

2 - Get their engagement

3 - Build a connection

Open the screenshot so you can read for yourself, and see these 8 features in action:

1 - An attention-getting headline that works on three levels (confirmation, curiosity and a promise)

2 - A ‘yes, yes, yes’ introduction that encourages the reader to commit to the rest of the blog post

3 - A relatable personal story to build connection

4 - Examples to add value to the teaching

5 - Next steps so the engaged reader has more content options’

6 - Use of sub-headers to engage skim readers

7 - Sidebar intro to the author to build trust and credibility

8 - An irresistible email opt-in offer

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