Worditude Weekly Swipe
5 minutes of free copywriting tuition for business-builders, every week
Analysing amazing copy is one of the quickest and easiest ways to upgrade your own writing skills. But who has time to wade through a squi-jillion emails, social media posts and web pages every week to find the best examples of online content….oh that’ll be me.
Every week I’ll post a super-speedy value-packed, insight-filled analysis of a piece of copy I’m crushing on.
Weekly Swipe – DailyOM Facebook Ad
Worditude Weekly Swipe DailyOM Facebook AdWelcome to The Weekly Swipe. In this edition, I'm looking at a short, but punchy Facebook ad that caught my attention. Worthy of 5 minutes of your time because: a) It only contains 21 words, yet packs in multiple engagement...
Weekly Swipe – Prime Minister's Letter
Worditude Weekly Swipe The Prime Minister's LetterWelcome to The Weekly Swipe. In this edition I've analysed the Prime Minister's Coronavirus letter sent to all UK households last week. Praise-worthy because: a) The copy strikes the balance between authoritative and...
What Makes Us Click: 7 Things Humans Want
What Makes Us Click: 7 Things Humans Want I’ve taken what I know about human motivation theories, psychology of persuasion, and effective copywriting, and smooshed it all together into an easy-to-remember, and simple-to-implement list of 7 things humans want (aka...
Weekly Swipe – Cards Against Humanity
Worditude Weekly Swipe Cards Against HumanityWelcome to The Weekly Swipe. In this edition I am worshipping the copy Cards Against Humanity Family Edition. Praise-worthy because: a) The copy is written to such a phenomenally high standard to give something away for...
