Worditude Copywriting Toolkit For Small Online Business - Worditude

The copywriting coach for owners of online-based businesses

Expertise-based entrepreneurs - Never be stuck for words again!

Do you sell your expertise online (like social media management, therapy, coaching, web design, photography, graphic design, ad management)?

Do you sell your expertise as a 1-1 service, a course, membership, group programme, digital product, or maybe a mixture of those things?

Do you wish strangers would find you online content, explore your website, fall in love, check out your offers, and thrust money into your bank account?

But it’s so hard to write those social media updates, website copy, sales pages (shudder)!

And how are you supposed to make your sparkling personality come across in a slab of black and white text?

Especially when you’re stressed out from trying to find the right words, wondering if you’ve included all the relevant info, trying to press all the right conversion triggers……all while positioning yourself as a friendly, credible expert.

Let me help you with that.

Hi I’m Laura, founder of Worditude.

I’m an experienced and over-qualified copywriter (seriously I have a weird and ridiculous addiction to taking exams and collecting certificates).

Over the last 5 years I’ve worked with 100s business owners, helping them write their online marketing content and website copy with confidence and style.

I’ve created workbooks for the 5 most common copywriting problems business owners ask for help with, so that whenever I get an SOS message I can respond with the same reply - ‘it’s in the toolkit’.


Inside the Worditude Copywriting Toolkit you get 5 printable workbooks that tackle the 5 most common copywriting crises small business owners face…

1 - The Ultimate Website Content Planner to help you write/rewrite your website content

2 - The Ready To Launch Workbook to help you launch a new program / course / membership

3 - The Lead Magnet And Email Sequence Workbook to help you turn mildly-interested website visitors into paying customers

4 - The Marketing Content Workbook to help you write content for your blog and social media

5 - The Email Marketing Workbook to help you decide what to send your subscribers, after they’ve finished the initial sign-up sequence.

The Worditude Copywriting Toolkit is a suite of workbooks for business-builders who need help writing their online content.

Follow my step-by-step guides to write the words for your website, social media, launch campaigns, marketing emails and more.

Do NOT read the rest of this page until you've read the Strangers To Superfans Copywriting Framework

(there’s a helpful coupon waiting for you at the end of it AND just reading eBook will improve your copywriting skills - it’s the key copywriting principles I’ve learned over the last 10 years, distilled into an easy-to-read, and mildly amusing eBook). Click here to find out more.

Buy for just £95

✔ The Ultimate Website Content Planner

✔ The Ready To Launch Workbook

✔ The Lead Magnet And Email Sequence Workbook

✔ The Marketing Content Workbook

✔ The Email Marketing Workbook

Wanna peek inside?

The Ultimate Website Content Planner

Printable workbook with templates and instructions that walks you through how to write your…

About page

Sales, Services and Lead Generation pages

Newsletter sign-up page and follow-up emails

Contact page

Home page

Menu bar

+ Plus a 9-point checklist to help you evaluate and improve the website visitors experience.

(Videos shows a preview of some pages only - there’s 68 pages in this workbook - can be printed or filled out on your computer)

The Ready To Launch Workbook

This workbook will help you launch your new course, membership program or package, with instructions on how to…

Plan your launch

Create a waitlist

Build anticipation

Write your sales page

Squeeze out every last sale with fresh content during your launch window

(Videos shows a preview of some pages only - there’s 20 pages in this workbook - can be printed or filled out on your computer)

The Lead Magnet and Email Sequence Workbook

This workbook will help you…

Choose a lead magnet that will get the attention of all the right people

Use that lead magnet to demonstrate your expertise and introduce the subscriber to your paid offers

Follow-up to convert subscribers into paying customers

(Videos shows a preview of some pages only - there’s 68 pages in this workbook - can be printed or filled out on your computer)

The Marketing Content Workbook

This workbook will help you…

Generate enough content ideas to last at least 6 months

Write your blog posts (or posts to share your podcast/videos)

Write attention-getting headlines

Make your content work across multiple platforms

The Email Marketing Workbook

This workbook will help you…

Plan your email marketing strategy so you know what to send, when and why

Write compelling email subject lines

Re-engage (or clear out) cold subscribers

Plus - Upgrade your copywriting skills with these three bonus workbooks

Transform Your Text - 12 steps to pump personality into your writing

Follow this 12 step process to write content that’s clear, engaging, and communicates your stellar personality to your online audience.

Emotive-Words Cheat Sheet - 1000+ words to generate 11 different emotions in your readers (not all at the same time)

Make them curious. Make them angry. Make them hopeful…take a look around at the most engaging content you can find online - the stuff that grabs your eyeballs, stops you scrolling, and hooks your attention for at least a minute (which is eons in the digital terms) - they all have the same thing in common - they make readers f-e-e-l something. Use this enormous library of feeling-forming words to find vocab that best matches your brand/vibe/style, then use the words sparingly in your copy.

Sales Page Seasoning - Spice up your sales copy by appealing to our natural human desires

Includes 40+ words to use instead of overwhelmed, 20+ words to avoid completely, and 200+ words that motivate buying decisions.

AND….. My eyes on your copy!

Pick a website page or blog post (but this works best for About and Sales pages) and send me the raw copy (on Word, Pages or Google Docs) and I’ll dive in leaving comments, making suggestions and giving feedback. This is where the magic happens! Tiny tweaks to your content can make a huge difference to the impact it has on your readers.

That’s a shed-load of value for just £95

✔ The Ultimate Website Content Planner

✔ The Ready To Launch Workbook

✔ The Lead Magnet And Email Sequence Workbook

✔ The Marketing Content Workbook

✔ The Email Marketing Workbook

100+ business owners have downloaded the Toolkit - here’s what they’re saying about it:

This is for you if…

You're a freelancer


You run an online service-based business (coach, consultant, graphic designer, website designer, social media manager, VA, nutritionist)


You offer a course, group program or a membership.

Alas, this probably isn’t for you if….

Your run a retail business (online or physical) or a high street business*.

*You’re more than welcome to buy the Toolkit and take what works for you, but not all will be relevant, as it was created with online service-based businesses in mind.

Double-Bubble Guarantee

30-day money-back guarantee. It’s hard taking a punt on a digital product you can’t see or touch - so here’s my guarantee…

I want everyone who buys this toolkit to have a minor freak-out (in a good way) when they first dive in. I want you to feel excited to get started, and relieved at the huge range of content templates now at your disposal. I want you to feel confident about creating content that connects with your online audience.

But, if for whatever reason, you buy the Toolkit and you feel more ‘meh’ than ‘woo-hoo’, I want you to get in touch. I’m happy to help you get started with the workbooks, I’ll even jump on a quick call. And if you still feel the Worditude Copywriting Toolkit won’t help you market and grow your online business, I’ll give you a full refund.


Will you give me feedback on my copy?
When you buy the Worditude Copywriting Toolkit, you also get access to a Copy Consult on one website page or blog post. I’ll take your page of text and add comments, suggestions and feedback. This gives you a taster or what the Worditude Club members enjoy every week.
Will you show me how to write a sales page?

Yes! The Ultimate Website Content Planner has a template for your Work With Me page, and for a Lead Generation page (when you want people to book in for a free call, or download your pricing brochure). The Prepare For Launch has a template for a page designed to sell/convert right there on the page- ideal for memberships, courses and group programs.

Will you do it for me?

Yes, I can write your website copy, sales page or marketing content for you. Prices start from around £850 for a website re-write, £1500 for a launch sales funnel, or £350 per month for a marketing content retainer package. You can find out more here.

I’m a website designer - this would be great for my clients - can I download it and use it with them?

You can buy the Toolkit on behalf of your clients at a very affordable rate. I work with a number of web designers who find the Toolkit helps their clients create the content needed to complete new website projects - so they can get builds finished more quickly. Happier customers, quicker projects, better quality websites - how good does that sound? If you’re website designer and you’d like to offer the Toolkit your clients, email me at laura@worditude.co.uk

Buy for just £95

✔ The Ultimate Website Content Planner

✔ The Ready To Launch Workbook

✔ The Lead Magnet And Email Sequence Workbook

✔ The Marketing Content Workbook

✔ The Email Marketing Workbook