How To Find Your Ideal Client Profile With Ease

How To Find Your Ideal Client Profile With Ease

When I work 1-1 with clients the FIRST thing we do is get to know their Ideal Client/Imaginary Customer and map out their story. Business owners often fell uncomfortable creating an Ideal Client profile because they worry they’re excluding potential paying customers.

In this video, I talk about why we need this IC profile, what we do with it, and why it’s definitely not hurting your sales figures.