Say What When

Weave messages into your online marketing that prime people to buy your stuff

A simple step-by-step self-study course about marketing messaging for people who sell their skills and talents online (as services, courses, programmes, memberships).

Consistent, effective messaging = More leads, clients and sales

Side note: When I say ‘Messages’, I mean the themes, concepts, topics, ideas you are communicating to your online audience… NOT PMs, DMs, texts, semaphore or Morse code.

Messaging can have a huge impact on your business’ success.

Inconsistent messaging creates confusion and confusion is the saboteur of sales.

Confused people don’t buy.

They leave.

Maybe the brave ones stick around and ask questions.

But most will leave.

Consistent messaging, when you’re saying the right things, to the right people, at the right time…… that is a catalyst for conversion.

It creates a smooth flow through your free content to your sales pages, creating a momentum that carries your reader right to the buy button.

When Your Messaging Ducks Are All Lined Up You Will…

Enjoy a never-ending supply of content ideas - because you have a long list of things your potential clients need to hear from you and you’ll spot new ways to convey those messages every day (it’s like a tap you can’t turn off).

Be filled with an abundance of content creation motivation - because you can see how your efforts lead your potential clients towards buying your offers.

Quickly prime new people to buy - The consistency of messages communicated across your website, email and social platforms means your audience get to know, like and trust you more quickly, which means they’re ready to buy faster.

All roads lead to your sales pages - The content you publish more intentionally nudges the reader towards what you sell.

Look like you’ve got sh…ugar together - It just feels so awkward when you know there’s a mismatch between your social platforms, your website and your emails, and that can hold you back from putting yourself out there, getting attention and growing your audience. When you know that your entire online presence is consistently communicating who you help, how you help them and what they can buy, you can more confidently promote yourself and your business.

If you want your marketing content to deliver more leads, clients and sales, should you:

a) Magic up some more time so you can increase the frequency of your social media posts, blogs and emails.

b) Throw some money at Facebook and Instagram ads so your content gets seen by more people.

c) Improve the quality of your marketing content so it intentionally communicates messages that prime your audience to buy from you.

Start Here! Which is what this course will help you with

Well hello there fabulous human!

Hi, I’m Laura - a marketing mentor for humans who sell their expertise/talent/skills/knowledge to other humans (usually as online services, courses, programmes, memberships, and e-books).

I’ve created an approach to messaging, especially designed for you, using my 20+ years marketing experience and multitude of business, marketing and copywriting qualifications and gazillion of hours + ££££s of training (which I’ve squished, sieved and refined into a shortish, simple, actionable course).

A Less Complicated Approach To Marketing Messaging

Just a few of things I will NOT be helping you with in this course because who has time for that theoretical brain-fudgery?!?

You have skills, knowledge, experience and talents that other people are willing to pay for. They want you to complete services for them, guide them, coach them or teach them in some way.

That is a beautifully simple and successful business model and it needs beautifully simple marketing.

The Worditude Messaging Framework

because everything is easier to understand when turned into a triangular-shaped framework

In this course I’ll introduce you to three types of messaging and for each type of messaging I’ll cover:

The function of that type of messaging (Why)

When in the sales journey these messages come into play

The content platforms you’ll tend to be communicating them on (Where)

Multiple Q&A style exercises to help you uncover the key messages you want to communicate, plus content ideas that will help help you do this (What)

Want to prime your audience to buy your services, courses, programmes or membership?

If you want your online marketing content to quickly build know, like and trust, and prime your audience to buy you could:

Hunker down on Google and trawl through a bazillion free messaging frameworks loaded with fancy and confusing jargon, devoid of any instructions on how to make use of the information you jot down in the printable templates.

Buy this course, discover and document the messages your potential clients need to hear consistently before they’re ready to buy AND generate a shed-ton of content ideas for your social media, emails and blog to help you communicate those messages.

You in?

Victoria Rose
Flauntandflourish.co.uk

Say What When

£247

or 3 x £83

Yes, I want my online content to prime people to buy from me

Buy Now

Buy for keeps for £247 👆

Or

Borrow this plus all my other courses for 12 months for £99 👇

Access pass

Approx USD equivalent - checked 13th October 2022

Please check yourself with an online currency converter

$275 or 3 x $92.50

Say What When - It’s Made For You

This is for you if:

You sell your expertise/talent/skills as online services, courses, programmes, a membership or combo of those things.

Your business already makes money (if you’re yet to make your first sale, my Irresistible Offers course would be a good place to start).

You want your online marketing content to more effectively prime your audience to buy from you.

You want to learn and do at the same time - by the end of this course you’ll have a better understanding of why and how Messaging works AND a clear idea of the Messages you want to communicate to your online audience plus a shed ton of content ideas to help you communicate those to them.

You have patience because it’ll be a few days until the first version is ready and a few weeks until it’s gently carved up into individual lessons complete with captions.

This is NOT for you if:

You want pretty slides (I prefer the speed and clarity of black-and-white text with an occasional emoji).

You want marketing theory, jargon or famous marketing models. This is my own take on marketing messaging especially created for our type of business.

You think typos and mild swears are going to interfere with the value you get from the course. I proofread but I’m not perfect. And I’d say I’m around a 12-15 age rating for the profanity/vulgarity…. at least pre-recording the videos will give me a chance to watch/edit any colourful language that escapes.

You don’t yet have at least one offer (service, package, programme, course, membership) that people have bought.

Say What When

£247

or 3 x £83

Yes, I want my online content to prime people to buy from me

Buy Now

Buy for keeps for £247 👆

Or

Borrow this plus all my other courses for 12 months for £99 👇

Access pass

Approx USD equivalent - checked 13th October 2022

Please check yourself with an online currency converter

$275 or 3 x $92.50

Laura’s Pledge

I’m so confident that you’ll love this course, that I’m offering a 30-day no-quibble money-back guarantee. If you complete the course and don’t feel like the insights you’ve gained are worth the investment you made, email me at laura@worditude.co.uk and I’ll give you a full refund (and revoke access to the course). Your 30 days starts 1st July 2022 (after I’ve given you access to the tidy version of the course with the video broken down into modules and lessons.

FAQs

What if I don’t love it?

You’ll have 30 days from date of purchase to request a refund. If you don’t love it, I’ll give you a full refund. I’d really appreciate your feedback as it’ll help me improve my sales page and the course.

Who the fudge is Laura and why should I learn from her?

Laura is a marketing mentor for people who are really good at a thing, and who, instead of getting jobs (with a comfortingly predictable income), have chosen to sell that expertise as online services, courses, memberships and programmes.

She has…

💥 Supported more than 2500 business owners with her online courses and printables.

💥 Helped dozens of clients create sales funnels that generated them £10,000+ in revenue.

💥 Delivered expert training for members of the Female Entrepreneur Association, Enterprise Nation, Atomic and Membersite Academy and more.

💥 Spoken in actual real-life in front of a small crowd of humans at Atomicon21 and the 2020 Life-Friendly Business’ Momentum event (and she didn’t cry, faint or run away despite overwhelming instincts to do all three).

💥 A business degree, an IDM Award in Direct and Digital Marketing, two Copywriting qualifications, and a Diploma in Insurance (an unshakeable hangover from her brief corporate career).

How is this different from your other courses?

All of my courses are designed for one-human businesses that sell their expertise, talents and skills online, usually as 1-1 services, courses , programmes and memberships.

All of my courses draw on my business, marketing and copywriting qualifications (which I invested many thousands of pounds and hours in), plus 20+ years marketing experience.

Each of the courses are designed to help you with a different aspect of your marketing:

Irresistible Offers = To help you turn your service, course, programme, membership into a packaged offer people are eager to buy
Persuasion Power-Ups (formerly Copywriting Power-Ups) = Seven copywriting techniques you can apply to any online content to encourage the reader to click, download, buy or whatever call-to-action you’d like them to take
Scribbles = To help you enjoy weaving your stellar personality into the content you create. Perfect if you feel like you don’t have any good stories to share, your life is boring (mine is too), you find it hard to write in a way that really sounds like you.
Explain Yourself = The course most closely related to this one, but does not include the same content. Very short course to help you explicitly communicate who you are and what your business does. This is good for you if the idea of an Elevator Pitch makes you feel queasy but you still want to have a sentence or two ready to go in case someone asks ‘what do you do’.
The Ultimate Website Content Planner = A printable workbook with Q&A exercises, and page structure templates, to help you write the key pages for your website.

And now

Say What When = How to weave implicit and explicit messages throughout your online content to help your audience more quickly know, like and trust you, to present a consistent story of who you are and what you do, and prime the right people to buy your offers.

There’s no particular order they need to be completed in, and you may not need them all. Just pick whichever course will help you most with your marketing right now.

Say What When

£247

or 3 x £83

Yes, I want my online content to prime people to buy from me

Buy Now

Buy for keeps for £247 👆

Or

Borrow this plus all my other courses for 12 months for £99 👇

Access pass

Approx USD equivalent - checked 13th October 2022

Please check yourself with an online currency converter

$275 or 3 x $92.50