Confidently write personality-packed online content that sounds like you (on a really really good day)

Personality-packed copy makes it easier to get and keep your reader’s attention, create connection and make more sales.


It’s so much more fun to write


People reply to your social posts and emails and say lovely things about you which will make you feel warm and fuzzy inside

Which means…

You’ll be more motivated to write your online content… which makes it easier… and more fun… so you write more of it… building and nurturing your audience… so you make more sales…

You get the idea.

Circles don’t come much more virtuous than that.

But wait, I’m getting ahead of myself, let’s just check the rest of this sales page is relevant to you…

This course is for you if you write your own marketing emails, blog posts, social media posts and/or website content and:

  • You’re worried your content sounds stiff, awkward, boring, corporate, or some hideous combination of those four
  • You’d like to know what ‘just be yourself’ actually means, and how to do put that into practice
  • You read other people’s engaging online content, briefly enjoy it, then feel a little pang of envy because you wish you could write like that.

If that’s you, I have excellent news…

I can help with all of those things.

Hi, I’m Laura, and I’ve been an online copywriter for more than 12 years, and I am perfectly positioned to help you write personality-packed online content because…

1 - I survived a creativity-destroying job

In my last corporate job I wrote internal communications about IT projects, for a financial services company, and had to follow a book of brand communication guidelines so weighty it looked like a tombstone (upon which was inscribed ‘Laura’s personality and creativity died here’). I was able to recover from that tsunami of dullness, unlearn corporate-speak, loosen up, and revive my writing mojo, and I’ve put that experience into this course so you can shed your writing inhibitions and relax into your own writing voice (no matter what your experience of writing has been up to this point).

2 - I’m a personality chameleon

As an online copywriter, I have to take on the voice and identity of my clients, so that I can write copy that sounds just like them. I’m like a personality chameleon, which means I know how to identify, understand, articulate and recreate other people’s personalities in written form. I’ve put that experience into this course so you can discover what makes you you, then express that in your writing.

3 - I still know how to be me

Every week I mimic a client’s personality and then need to come back to my own writing voice. And I’m running this business amidst a busy life of laundry, potato-peeling, teen transportation, cat-feeding etc etc etc etc (so very many etcs). I’m good at shrugging off all that, so I can come back to myself and write marketing material for my business that sounds like me. I’ve put that experience into this course so that when busy-ness, client work, or the ho-hum of everyday life make it hard to feel bright, vibrant, and engaging, you’ll know how to quickly come back to your sparkling writing voice.

Inside Scribbles

The course includes:

  • Why adding personality makes your content more persuasive (or how being you builds your revenue….I can’t resist a little rhyming opportunity)
  • What ‘just be yourself’ actually means, plus five techniques to help you do that
  • What makes you you (capturing your personality so you can represent it in your writing)
  • Three copywriting techniques to infuse your writing with your personality
  • Actionable advice to help you quickly get into your writing flow whenever you need to

I have come away with a much clearer (and systematic approach) to writing content that reflects me as an individual. The great thing is that these tips can be used in so many ways - blog posts, sales pages, emails, social media…. it’s going to be so useful. I particularly loved the idea of noting down things each day using those question prompts. I hate sitting down wondering what to write in an email so this will be really helpful.

With so much content to write every week, investing in learning strategies to make the process easier (and better) is a no brainer. This course is an absolute steal for the amount of insight, tips and expertise that is shared.

Gretta Ford

Set Up To Succeed

Buy Scribbles



I’m a copywriter, will this course help me write copy for my clients?

Yes. All of the techniques I teach to help you express your own personality can be applied when writing for clients (that’s how I developed them).

I’m not very good at writing / it takes me a long time / I don’t enjoy it. Will this course help me?

Yes. Writing engaging, personality-packed content is a practice, a discipline, not a gift. The more you do it, the better you get at it. And the better your results, the better the response, the easier it is to commit the time and energy to write more.

What if I buy the course and it’s rubbish, or isn’t suitable for my business?

How very dare you 😲. Trust me, my inner perfectionist will not allow me to publish a slap-dash course. But in the extremely unlikely event that you dive into the course content and don’t feel like you’ve got your money’s worth, please get in touch and I will offer you a refund.

I’m a coach, online retailer, coffee shop owner, hairdresser, web designer, animal this course suitable for my business?

My copywriting experience is mostly with online businesses selling services, courses, programmes or memberships. And so far that’s who my courses have been aimed at too. But for this course, I can’t see any reason why it wouldn’t work for just about any type of business. If you write your own online marketing (social media posts, blog posts, marketing emails, website content, sales pages) I think you’ll find this course very helpful. And if I’m wrong, let me know and I’ll offer you a refund - plus your feedback will give me the opportunity to amend this sales page and/or make changes to the course.


Laura’s Pledge

I’m offering a 30-day no quibble money-back guarantee. If you complete the course and don’t feel like the insights you’ve gained are worth what you’ve paid for the course, email me at and I’ll give you a full refund (and revoke access to the course).