The Sales Copy Collab
5-day done-together 1-1 experience
To create your offer, its sales page, and launch / evergreen marketing content to get it in front of people.
Create or revamp a sales funnel for your:
1-1 coaching package
You know your business, your offer and your clients.
I know about copy.
Together we’ll craft conversion-focused compelling copy.
I’m not going to make you read a whole bunch of words about why you’d want this because anyone considering working with me 1-1 already knows why, you probably just want to see how this collaboration is going to work.
Me + You =
A Copy Collab Dream Team
1 x 60-minute onboarding planning chat via Voxer or Zoom
Book a time to talk to me on Monday so we can talk through your offer, the sales process, and how you’d like to launch/promote it. These things might change over the week, but this conversation will help us get some early momentum in the sales funnel creation process. It probably won’t take 60 minutes, but lets book out that long to be sure.
Our Copywriting Relay
After our initial kick-off chat, I’ll go away and write the rough-ish first drafts for whatever sales copy we need. Then I send the documents back to you, with comments (or maybe a video) showing you where I need your input (Tuesday or Wednesday). You fill some bits in. I style it up a bit. You have another crack. You get the idea - it’s back and forth. Because you know everything about your offer and your clients. And I know about copy. So this needs to be a team effort.
Drop into my Voxer inbox whenever you need me - and I’ll be doing the same
Between 8am and 6pm UK time, I’ll respond asap. You’re welcome to message me outside those times, and I’ll get back to you when I can. I aim to be speedy so we can keep the momentum going.
This combo of support is especially well suited to you if you:
- Want sales copy that sounds like you on a really good day, without you having to write it yourself.
- Just want someone to do it for you BUT don’t want to take your hands off the steering wheel completely.
- Can make yourself swiftly available to answer questions and get involved on the Monday, and then at intervals throughout the rest of the week.
Hi, I’m Laura, and here’s what I’ll be bringing to this 5-day funnel-creating partnership.
Thanks to a constant gnawing anxiety that I’m not quite qualified enough, I’ve passed quite a few exams:
- BSc Hons Business Management from King’s College, London (First Class - I know you didn’t ask, but I’m telling you anyway - first flipping class)
- Level 4 Award in Direct and Digital Marketing from the Institute of Digital Marketing
- Level 4 Diploma in Copywriting from College of Media and Publishing
- Level 5 Advanced Certificate in Digital Copywriting from the Institute of Digital Marketing (yes I do feel a little robbed that is called a ‘Certificate’ when it was so flipping hard and expensive to do)
And over the last 14 years, I’ve worked with 100s of clients…
- representing an eclectic mix of businesses including nutritionists, website designers, other copywriters (yes really), parenting coaches, sex educators, business coaches, social media managers, career coaches, leadership consultants, architects, photographers, sports coaches, plus some of the nichiest niches I didn’t even know existed (until they hired me)
- at all different stages of business
- with their own personalities, thinking styles, and Life Stuff
- launching all kinds of online offers
which means I’m flexible, and adaptable and have depth and breadth of experience in online marketing.
And in that time, I’ve helped dozens (maybe hundreds) of business owners, create and launch new online offers, and refine the sales funnels of their existing offers.
I have written sales pages or brochures for
1-1 online services
Don’t know if you need a sales page or a sales brochure? No worries, we’ll figure that out on the kick-off call.
Important - I have zero design skills
I am not creating your sales page on your website or creating a sales brochure for you. I’m writing the sales copy in a Google doc for you to use (or to hand over to someone else) to create those things. I can give suggestions of what would complement the text on the page - but I am no web designer.
What we’ll get done
Our main focus is the copy for your sales page OR a ‘download the brochure’ page + the brochure + the email to deliver the copy.
When you’re happy with that, we can create up to five additional pieces of promo copy for you to use as emails, social media posts, or both. These can be made to be suitable for a launch, or for evergreen promotion.
The Sales Copy Collab
3-part payment plan available
Weeks available for Q1 2024
w/c 22nd January
w/c 29th January
w/c 5th February
w/c 26th February
w/c 4th March
*Yes there’s wiggle room if Life Stuff impacts your availability for the date, but your Sales Copy Collab must happen before 31st March 2024.
Let’s a have 20-minute Voxer chat to check:
✓ You like Voxer
✓ We like each other
✓ Your project is a good match for me, my skillset and the Sales Copy Collab format
There’s no expectation or obligation for you to buy, and I won’t be asking for a decision during the chat - I prefer you to have time to process, reflect, then give me a full-body ‘yes’ when you’re ready.
My love affair with Voxer
Voxer is a free-to-use voice-messaging app.
It’s like using the voice message feature on Facebook Messenger or Whatsapp.
In my experience, providing support via Voxer:
- Improves the quality of support as we both have time for reflection, thought and inspiration before replying to messages. The pace is slower but the insight is deeper.
- Is less energetically draining because we aren’t talking over each other, or looking at a screen.
- We aren’t trapped in our chairs. No need to worry about someone knocking on the door, or the cat asking to be fed. You can take care of these things mid-conversation. I definitely think better when I pace, or when stroking a cat, so I’m likely to be touring the house while chatting with you.
- You can replay the messages so if you get distracted, or miss something because you’re taking notes, you get can listen to messages again.
Quite a few of my clients have loved it so much they have incorporated Voxer into their business after working with me.