Prepare for launch

Wondering how you’re going to release your new thing out into the world so people can buy it?

Or thinking of re-launching an existing offer?

This short-ish course pep-talk is for people who sell their expertise online as 1-1 services, group programmes, courses, memberships and masterminds.

It will help you plan out a launch period that works for you, your business and your audience.

Hello there, I’m Laura.

I’m a marketing mentor for online business owners and I’ve worked on dozens of launches over the last 8 years.

I’ve prepared launch materials, soothed business owners while they freak out, made mistakes, nailed it, and been involved in total flops and five-figure success stories.

I’m also quite lazy, and don’t like repeating myself.

And I get asked questions about launches a LOT!

So I’ve squished what I know into this course.

When you’ve watched it, you are welcome to ask me any questions you have, and I’ll add my answers to the course, so I can enhance this collection of Launch-Wisdom.

Currently inside the Prepare for Launch course…

Rocket vs Duck

The spectrum of launch styles. If this doesn’t become THE gold standard way of explaining launches, then the Internet is broken, because (even if I do say so myself) it is genius

Your Launch Your Way

Key questions to help you decide how you want your launch to look

3 Approaches To Choosing Your Launch Date

One of these is a nightmare and you should definitely avoid it

Warm-Up Phase

How to build anticipation for your soon-to-be-released thing

Selling Phase

Content ideas for when the cart is open, plus options for an evergreen launch

Common mid-launch worries

And what you can do about them

Measures of success

Looking beyond the sales figures so you know how well your launch is really going


What you need to prepare BEFORE you start your launch, so you’re ready for people to buy

Launch Recovery

Take these actions as part of your launch preparation, to ensure a smooth and easy post-launch period

Prepare For Launch



If you feel terrified and/or overwhelmed about launching, get this course, it makes it feel so much easier, I feel this course could also be called “launch with ease!”

It’s all in short videos, making it so much easier to digest/consume! 

I feel quite excited about planning a launch now!


Marketing Mentoring Client (with access to all my courses)


Is it £7 because it’s rubbish?

Nope. I don’t sell anything that’s rubbish. I don’t even give away anything that’s rubbish.

It’s £7 so that anytime someone asks me a question about launching, I can point towards this course, and it’s a really easy ‘yes’ for them. And because I’d really love every online business owner in the Universe to buy this before they launch a thing, and definitely before they spend £££££ on courses teaching them to launch. By all means spend the money after you’ve completed this course, but at least see what you can learn for just £7 first.

Are you just going to try to flog me an expensive course?

No. Well yes and no.

I don’t have a bigger course or programme about launching to sell you. This is everything I want to share about launching, all in one place.

At the end of the course I do suggest other options that you might also be interested in… I’ll share them here too:

My Smooth Sale-ing course to help you write the sales page for your launch.

My Irresistible Offers course - to help you shape the offer you want to launch (if you haven’t already nailed this down).

My Persuasion Power-Ups course - to make any and all marketing content more effective.

And nope, I don’t expect you to buy all or any of those. They’re just there in case you want/need extra support, or you want to geek out on the subject.

What if I don’t like it?

You have a 30-day window to ask for your money back if you complete the course and don’t feel like you got £7 of value from it.