Quite simple, yet effective statement to reassure the right people that they are in the right place
Conversion and copywriting help for people who sell their expertise online as 1-1 services, courses, programmes, memberships and other digital products.
Hi, I’m Laura
Hi, I’m Laura, and I’m obsessed with getting your website copy and sales funnels to work as efficiently and effectively as possible for your business, so you can spend less time and energy hunting for clients. Over the last 10 years, I’ve worked with hundreds of businesses ranging from brand new start-ups to established enterprises making five and six-figure monthly revenues.
Want to get to know me better? Head on over to my imaginatively titled About page.
Section to reassure you that I am simultaneously a trustworthy credible expert AND a likeable friendly approachable human being.
Looking for a Worditude course you already own?
Log into your course library here
Visual evidence to further cement my status as a trustworthy credible expert
Wish selling your services and courses was easier?
Options to help you navigate my website - each with a short intro to help you make an informed decision
Are your offers irresistible?
A successful sales page starts with a compelling offer. Discover whether you’re selling something people want.
Conversion Crushers - Free
The 5 most common sales-sabotaging mistakes I see small businesses making.
Expert eyes on your copy
Website, Facebook ad, sales page or funnel not converting? Let me take a look at that.
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Give me your best email address in the box below and I’ll keep in touch with blogs about conversion, interviews with other expertise-based businesses, and musings from my life.
Buffet of my best free content with the most enticing headlines to encourage you to jump in and discover the value I can bring to your business
Best Of My Blog
How To Write With A Consistent Style Across Your Online Platforms
What causes brand voice inconsistencies? And how can you write consistently great copy to market your small business?
How To Research Your Target Market – aka Audience Espionage
To create content that connects you’ll need to take peek inside their heads…
Sleaze-free selling – Getting the balance between persuasive and pushy
Worried you come across as sleazy when you’re trying to sell? Writing your own sales page is a delicate balance between too pushy and being too humble. These copywriting tips for small business will help you write persuasive content, including sales pages, that leave you and your audience feeling good.
Testimonial Pages Are Crap | Here’s What To Do Instead
Ditch that pointless standalone page. I’ll show you a more powerful way to display your testimonials.
Curse Of Knowledge In Business Communications: What It Is And How To Avoid It
When people don’t know what you think they know it all gets a bit confusing…
Why Writing A Sales Page Is So Flipping Hard
The agony of the sales page and how to get through it…
Please Don’t We On Your Website
Working solo, yet claiming to be a ‘we’? Here’s why you need to stop doing that – right now! And what you should be doing instead.
Essential Copywriting Books For Beginners, Web Writers + Entrepreneurs
There’s a whole lot of copywriting-wisdom captured in ink and paper. Here’s a run-down of my favourite books.