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Business-builders
You can write your own powerfully persuasive, personality-packed, online copy that converts strangers into superfans - let me help you with that.
Hi, I’m Laura, a mum to two home-educated, neurodivergent teenage boys (The Sons). I’m also a digital copywriter with more than 18 years of experience in marketing. I’ve written more than a million words of online copy for 100s of businesses and coached 1000s of business owners so they can more confidently write their own successful online copy.
I’ve created masterclasses for the Female Entrepreneur Association, Enterprise Nation, Membership Academy and more, spoken at events (online and in the actual real world), been featured in books. I LOVE helping other business owners rediscover a joy for writing (which was usually squashed in their school days) so they can build relationships with their ideal people using the words on their website, emails and social media.
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Upgrade your copywriting skills in just 10 minutes per day
The Weekly Swipe File
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This is for you if:
You run your own business and write at least some of the online content yourself
You read other people's social media posts, sales pages and emails and for just a moment are completely overcome with green-eyed raging jealousy
You'd like to watch a professional copywriter walk you through fabulous copy and explain the techniques and features that make it so effective
Subscribe to The Weekly Swipe to receive my copywriting walk-through videos in your inbox. I’ll also be in touch with new blog posts, offers from me and others that I think you’ll love, and new releases of my interview series with other entrepreneurs. Just reading these emails will inspire you to write better copy. Unsubscribe at any time (although that may cause me to whimper with feelings of disappointed rejection).
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Where would you like to go next?
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More About Laura
From cubicle prisoner in a financial services company, to freelancer writer working for pennies - now I’m a copywriting coach.
Work With Laura
All the ways you can tap into my expertise from as little as £3.30.
All The Free Things
The back catalogue of Swipe Files, interviews with other entreprenuers, plus blog posts about copywriting, business-building, selling and more.
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Behold blooming brilliant bits from my blog
From Scratch Business Stories: Laura Pearman’s Covid Business Pivot
From scratch business stories
In this episode, branding photographer Laura Pearman shared how the Covid lockdown obliterated her plans for a Grand Tour of the UK, and how after just 48 hours of ugly crying under the duvet she’d formulated a bounce-back plan, and is now fully booked and loving her direction.
Weekly Swipe – Natalie Gisborne’s Shop Page
Worditude Weekly Swipe Natalie Gisborne's Shop PageWelcome to The Weekly Swipe. In this edition, I am looking at Natalie Gisborne's Work With Me page that gives an overview of each interior design course that Natalie offers. This page is praise-worthy because: The...
Weekly Swipe – Mumology Movement Sales Page
3 essential features of a membership sales page.
Swipe File: 10-minute copywriting breakdown of this membership sales page example (for Mumology Movement).
Find out why a membership sales page needs to work so much harder than a course sales page, and the three features that will help you write a membership sales page that converts.