Why is this thing not selling?

Have you got a thing that you KNOW is pretty dang awesome and has the potential to create massive benefits… if only your audience would bloody buy it!

Gah - all that wasted potential.

Let’s fix that.

There are sooooooo many components to a successful sales funnel, and just like an electrical circuit, if just one is faulty, the whole thing doesn’t work.

This can leave you feeling like an abject failure, when actually 80% of the work is done, and done right.

So take a wander through this checklist to see if any of these could apply to you:

#1 Are you in the middle of a launch, and have seen some good sales initially but you’re now getting zippetty-zilch?

Go read this post on the mid-launch lull - it’ll help you feel better, because this sales slump happens to us all.

#2 Are people clicking through to your sales page and then not buying?

#3 Have you been selling this thing for a little while, or had one/two successful launches with it, and now it’s struggling?

The good news is, it looks like you’ve created something that people want.

The bad news is maybe you’ve overfished the lake. Everyone in your audience who was going to buy it, has already bought it. For new sales you’ll need new eyeballs on the sales page. Sure some people will buy after a longer warm-up, but it might also be time to focus on growing your audience by getting in front of new people. I do this by teaching masterclasses for other people’s memberships, creating blog posts to attract Google and Pinterest traffic, being interviewed on other people’s podcasts, and taking part in occasional summits and bundles.

#4 Did you create something people need, rather than something they want to buy?

We’ve all been there (yes, even me). We know the medicine they need to take, but persuading them to take it is going to take more than a song about a spoonful of sugar.

Figuring out how to present your solution as something they desire is an art form.

You can borrow this Easier Yes lesson to get some help with that.

#5 Are you ending your sales page with the right call-to-action?

Maybe you’re asking people to buy off the page for a high-ticket item, and they’d rather have the reassurance of an application form or a call with you.

Or maybe you’re asking them to book in for a call without revealing the price.

If there is any friction or confusion at the end of the page, you can scupper the success of an otherwise brilliant sales page.

Here’s an epic (and free) guide to creating a compelling call-to-action.

#6 Are you humble-mumbling about the awesomeness of your thing

I get it.

I’m a female, British, introvert - that makes me a triple-threat when it comes to playing down anything I have created or achieved.

Maybe, just, maybe you’ve created a sales page (or entire funnel) that’s less:

behold this amazing thing that can create this fabulous transformation for you in these 5 steps

and more:

I made this thing, please buy it, if you feel like it, maybe, but only if you really want to, I totally understand if you don’t buy it, that’s OK“.

If this sounds like it might relate to you, I’ve got two blog posts for you:

Other things that might help you:

Conversion Crushers

The five most common sales-sabotaging mistakes I find when I’m asked to rescue a failing launch / sales funnel / website

Virtual Day with Laura

A very good option here. I’ll review what you’ve got, we can talk through what you do and don’t love about the offer and the sales funnel, and make a plan. Then throughout the day, you work on updating the offer, sales page, and accompanying marketing content, and I’m on hand to answer questions, make suggestions and give feedback.

Start a chat

I’m an actual real-life human who genuinely loves helping people sell their expertise as services, courses, programmes and other digital products.

If there’s something holding you back from connecting your brilliance with the people that need it, I want to help with that.

Start a chat using the blue button, and I’ll get back to you (usually via email) so we can figure out a way to help you sell more of your offers. I won’t just be pitching you a high-ticket programme, I pinky-promise I’ll come back to you with genuinely helpful insights and suggestions.