Help me sell a new thing

Got an idea for a new thing - and now you need to package it up, release it to the world and see if anyone wants to buy it?

I’ve got some things that can help you with that.

If you’ve got an idea for something you’d like to sell, but you have no idea how to turn that into a package that people will actually buy, then the Easier Yes (free) training is a great place to start - and then the Irresistible Offers course will take you even further.

If you’ve already created your offer, it’s still a great idea to run through Easier Yes to be sure you’ve got something people are hungry to buy. You can sell an irresistible offer with minimal effort and pretty crappy copy. But if you’re trying to flog something that isn’t quite right for your audience you are going to have to work really hard, and even the most sizzlingly hot sales page will struggle.

If you need to write the sales page, you can get a free template here

If you want to pre-empt five reasons that could make your new thing flop, you can sign-up for Conversion Crushers here.

Make sure you’re asking for the right call-to-action at the end of your sales page - it doesn’t always make sense to ask the prospect to ‘Buy Now’. Here’s my Epic (and free) Guide To Crafting A Compelling Call-To-Action.

The mid-launch lull is a real thing, and it might trick you into abandoning your promo and hiding under the duvet. I explain it here and give you some ideas of what to do when you’re in the midst of the sales hiatus.

Let’s team up to give your new thing the best possible start. During a Virtual Day together we’ll double-triple check the offer is irresistible, then co-create a sales page, launch copy and marketing material, and strategise over launch logistics.