Marketing On Purpose
£747 (or 3 payments of £249)
12 weeks of 1-1 mentoring to build marketing momentum, confidence, and results
Next Intake: January to April 2027
What the chuff should I be focusing on?
Is this even bloody working?
How the heck do I keep this up?
I’m going to tell you about my 3-month mentoring program so you can decide for yourself if it’s right for you right now.
5 Principles of Marketing On Purpose
It’s for people who have limited time and energy to invest in their marketing so they need to:
- Know what marketing to do
- Be confident they’re doing that to a high standard
- See evidence that what they’re doing is working.
You’ll get the best return on the time and energy you invest in marketing when:
You have a plan to help you know what to focus on now and next, and also that plan has the flexibility to work around the adventures and challenges life will throw at us over the 12 weeks.
You focus on marketing activities that fit your strengths, skills and preferences, rather than forcing yourself to do stuff you hate.
Your offers, their sales pages, and the supporting website content make it easy for people to buy.
You get feedback on your sales copy and marketing content, so you can improve that piece before you publish it, and enhance your writing skills.
You let your personality shine through – it makes everything you do and write more attention-getting, engaging, and effective.
Through weekly prompts, Voxer Q&A days, and copywriting feedback, I’ll work with you to use those five principles to build marketing momentum in your business.
What’s Included?
12 weeks of 1-1 mentoring to develop your marketing skills, confidence and momentum
30-minute 1-1 Strategy Session - Voxer
Whether you’ve got solid plans, half-formed ideas, or a head full of thought-spaghetti, come talk it through with me, and we’ll come up with a strategy to help you make the most of our 12 weeks together.
After our session together, I’ll send you a simple action plan showing what to focus on Now, and Next, and the measures we’ll pay attention to so we can see what’s working.
Progress check-in at end of weeks 4 and 8
This short form will help you check the progress you’ve made over the last four weeks, and identify what to keep doing, do less of, where to experiment more, and what to refine and repeat.
Every week you get:
The Weekly Kick-start
A carefully considered list of prompts so you can spend 10-20 minutes committing to your marketing activities for the week, and reminding yourself of the action plan agreed at the start of our time together.
Complete the form to tell me what you’ll be working on this week, so I can cheer you on, help keep you on track, and signpost to any of my resources that might help you.
Copywriting Feedback
Of course, the program includes 1-1 copywriting feedback from me to help you make your sales copy and marketing content more engaging and effective.
You send me a new piece of marketing content, website page, or sales copy to review each week (whether it’s a brand-new draft, something that’s been published for a while, or anything in between).
I’ll send you feedback on what’s working well and where there are opportunities for improvement.
You’ll be upgrading your copywriting skills and confidence one piece at a time.
Voxer Office Hours Wednesdays
Every Wednesday.
Drop into my Voxer inbox any time between 7am and 7pm UK time to say ‘hi’, give me an update, ask a question, or chew over an idea or problem.
We can have some back and forth throughout the day.
These weekly opportunities to get my support, guidance, or even a gentle shoulder-shake mean you never stay stuck for long.
“I’ve found the back-and-forth on Voxer really useful. I ask you a question, you respond, then I get to think it through and ask a follow-up, and you respond, and I get to where I need to be in a shorter space of time. And it’s not like Zoom where sometimes I finish a call, then have all the questions after the opportunity to talk is over.”
Ask Me Anything Anytime
Every week there’s space inside the portal to send me a question.
This is ideal for things that won’t wait for the next Q&A day.
Tiny Triumphs
A space to record things you did that you’re proud of, little glimmers that what you’re doing is working, and other moments of celebration big or small. And yes, I will be along to cheer, clap, wave and congratulate. Collecting this evidence helps you reflect on the impact your marketing is having on your business, and on the people who read your content, and will (maybe slowly) build your confidence that your marketing matters.
“Working with Laura has been one of the most grounding and motivating decisions I’ve made in my business.
I’ve worked with her for years, and honestly, her support has kept me accountable, nudged me forward when I needed it, and given me invaluable, constructive feedback on my marketing and offers.
Her programme, Marketing on Purpose, is brilliant. I’ve signed up for the year, and in Q1 alone, I already have a new website, new offers, and a lead magnet, and I’m showing up more consistently and confidently.
And all of that has happened while I’ve also been recovering from surgery, managing caring responsibilities, and working part-time. Laura makes taking action feel achievable and aligned, and that’s priceless.”
How It Works
1-1 collaboration without any appointments in your diary
Marketing On Purpose is 100%:
Asynchronous
Which means we don’t ever have to be available at the same time. You complete the assignments (which involves answering a few questions) when it suits you. I read your answers when it suits me. You read the replies when it suits you….. you get the idea. It’s like the most laid-back, yet productive, conversation you’ve ever had.
Hosted inside my course platform
Which means you can look back at your previous decisions and my answers.
Action focussed
I’ll point you towards courses and resources that will help you with your week’s priorities, but there’s no additional learning material or curriculum. You’ll learn by deciding, doing, reflecting, and then repeating the cycle.
“Thank you so much!!!
I can’t believe how much I’ve progressed in the past…week and a half!?? I’ve been trying to do this stuff since May”
Who It’s For
I’ve designed this for people who sell their expertise online as 1-1 services, coaching packages, group programs, courses and memberships.
This is for you if:
You’re willing to invest a couple of hours per week on marketing your business, and want to feel confident that you’re using that time in a meaningful, impactful way.
You learn by doing and getting feedback. You will have access to all my courses and resources, but this is not an education-based program. This is a do it – reflect – learn – do it again type program.
You’ve already successfully sold at least one service or online offer, and have a least three months experience marketing your business online.
“I’ve been a member of Laura’s community for a while and I’m an annual passholder, so when I saw the first iteration of Marketing on Purpose, I signed up straight away.
Although I’m a copywriter myself, I’m not so confident with sales pages. Plus, it’s really hard to write about yourself, so it’s good to have someone to sense-check what you write!
I loved the weekly feedback format…Over the programme, I was able to rewrite my sales pages and create some new ones, and with some gentle nudging and support finally got consistent with LinkedIn (scheduling is my friend!)
There are a few components to the weekly check-in, so it was nice to have an opportunity to reflect on my wins, to think carefully about my marketing goals for the week and to think about my whys too. If you’ve been wanting to work with Laura, then this is a great way to get some 1:1 help from her.”
Marketing On Purpose:
Next Intake: January to April 2027
30-minute 1-1 strategy session - Voxer or Zoom (your choice)
Whether you’ve got solid plans, half-formed ideas, or a head full of thought-spaghetti, come talk it through with me, and we’ll come up with a strategy to help you make the most of our 12 weeks together.
Weekly
Copywriting Feedback
Weekly opportunity to send me your marketing content, website page/s or sales copy for feedback.
Weekly Kick-Start
Prompts to help you plan (and do) your marketing activities for the week ahead.
Wednesday Voxer Office Hours
Drop into my Voxer inbox any time between 7am and 7pm UK time to say ‘hi’, give me an update, ask a question, or chew over an idea or problem
Ask Me Anything
Ask me via text or voice message inside the course platform.
Use as well as, or instead of, Voxer Office Hours.
Tiny Triumphs
Track your progress, celebrate your success, and keep me up-to-date with this end-of-week check-in.
Marketing On Purpose
12 weeks of 1-1 mentoring to make your marketing more intentional, impactful, enjoyable, and effective
Next intake: January to April 2027
“What I have really really noticed and what I have ABSOLUTELY LOVED about this Marketing on Purpose is that it’s just me and you.
It’s ‘live’ but it’s a small, tight, closed loop that we fit in with ourselves.
And it’s brilliant.”
“The weekly voxer day has been a lifeline – I love being able to unload whatever scramble is in my head and you make it make sense. As I’m a solo business owner, and tend to overthink stuff, these voxer days have really helped me rapidly move past confusions and indecision which would have previously eaten days or weeks into my time. Today I’d have gone ahead and launched my new event with an outcome I knew wasn’t quite right – I was able to ask you and quickly realise what it was I wanted to say and improve it tenfold. I also was able to get advice about which of my resources to include and now I have a way to generate repeat sales as a result too.”
Your Questions Answered
Will I use it?
I will send you an email every Monday with a reminder that you’re enrolled on this mentoring package, instructions on how to get the most out of it, and a link to the portal so you can access it.
There will be weekly prompts to help you plan your marketing activity.
When I reply via the portal you will get an email notification to let you know.
So you won’t be able to forget that you have access to this.
But I’m not going to chase you, or insist you use it.
And over the 12 weeks there will be some weeks you are more engaged than others – holidays, health, client work. The mentoring package is priced and structured to reflect that.
Don’t ask yourself if you will squeeze maximum benefit out it every single week.
Consider whether you will make the most out of the investment over the 12 weeks.
What's included?
12 weeks of…
- Monday email reminder that you have access to this mentoring package
- Weekly prompts to help you plan your marketing activity
- Weekly opportunity to Ask Me Anything – perfect for maintaining momentum, untangling problems, and making tricky decisions.
- Weekly opportunity to ask for my feedback on a piece of copy or marketing content – for example a blog post, a newsletter, an lead magnet (plus it’s opt-in page and thank you page and deliver email), a sales page and launch emails. I will usually record a screen share video. Sometimes it makes more sense to put the text in a document and leave comments and suggestions.
- Weekly opportunity to reflect on your wins and progress (and yes, I do read these and celebrate with you).
- Optional upgrade to add 6 x 1-1 20-minute Voxer chats with me
Do you work with my type of business?
I describe my clients as ‘expertise-based businesses’.
They have skills, knowledge and/or experience in something, and other people are willing to pay to access that expertise.
My clients sell done-for-you services, done-together services, courses, memberships, group programs, masterminds.
They sell their expertise packaged up into some kind of online offer that lets other people either use, or acquire that expertise.
They’re often coaches – relationship coach, grief coach, parenting coach.
Or business-to-business service providers – copywriter, web designer, graphic designer, social media manager.
If you’re not sure, come and have a chat.
Use the chat button on the bottom right, or email me at laura@worditude.co.uk, or connect with me on Voxer and message me at any time (my Voxer username is worditude).
Is this right for me right now?
I’ve been offering marketing mentoring for almost 3 years now (I’ve worked in online marketing a lot longer than that).
My clients have ranged from people just starting out, looking to earn their first £1,000 online, right through to people with 10 year’s experience and a six-figure income.
Some clients have been wanting to grow, others wanted to maintain their income but work less, others wanted to downsize or simplify their business.
If you’re not sure, come and have a chat.
Use the chat button on the bottom right, or email me at laura@worditude.co.uk, or connect with me on Voxer and message me at any time (my Voxer username is worditude).
Is this 1-1 or a group program?
I am onboarding my clients at the same time to make it reduce the admin for me, but the experience for you will be 1-1.
There are no group calls, or group community. And our interactions are 1-1.
Are there any video calls or training sessions I need to attend?
No.
You have access to all my courses and resources via the All Access Pass – these are all live now inside your course dashboard and you can access them whenever you want.
There are no appointments or live calls, or webinars.
Unless you buy the upgrade to have Voxer chats with me – then you book an appointment time that suits you.
I’ve got a question that’s not answered here
Email me at laura@worditude.co.uk, or use the chat box in the bottom right of the screen, or connect with me on Voxer and leave a text or voice message any time.
What if I don't love it?
I only want you to buy this if it’s a full body YES and you’re excited to get started – because the energy you bring to this will have a huge influence on what you get out of it.
However, if you go into it with enthusiasm, but by the end of the first week you’re not loving it, I want to know, and I’ll refund you.
