Marketing Momentum Action Plan, £147

A 1-1 experience to transform your super messy head spaghetti into a plan of action so you know what to focus on now, next, and maybe later.

This may be for you if:

Your business is based on selling your skills or expertise online as 1-1 services, coaching, group programs, membership or courses

and

You do not have time/energy to do ALL the things, so you want help deciding which things will matter most to build your marketing (and sales) momentum.

Turn your super messy head spaghetti into a flexible marketing plan that fits with your life.

To you, it feels like an impenetrable knot of half-finished thoughts noisily competing for your attention.

But to me it’s the raw material from which we will fashion your marketing plan for the next few months.

Head Spaghetti comprises of at least these three things

  • Your desires – what you want to achieve, your hopes, and aspirations for your business
  • Your ideas – how you’re going to get to where you want to go, things you want to try out
  • Your fears – what could go wrong, all the things that will get in your way.

Sometimes there’s some negative self-talk thrown in.

Often there’s a sprinkling of ‘shoulds’ too.

Everyone’s head spaghetti comes with its own blend of seasoning.

It is 100% OK if you show up to the session and blurbble out a whole bunch of disconnected thoughts, ideas, and worries.

I have an uncanny ability to pick out the important elements, reflect them back, help you refine them, untangle what you give me, and present it back into something you can use.

Voxer is better than video chat for this because...

Because this is Voxer, and not video chat:

  • If I don’t catch what you said, I can replay your message immediately and pull up a transcript so I can read and listen at the same time.

  • If we pull at multiple strands of spaghetti at once, nothing gets lost. We can both scroll up through the Voxer history and pick up anything that got parked – I’ll even use a 🅿️ to denote when something has been intentionally set aside, so it’s easy for us to come back to later.
  • Neither of us has to worry about what our face is doing while speaking/listening (it’s not just me that finds this a massive distraction, is it?).

Laura Robinson - Worditude

Hi, I’m Laura.

Over the last 10+ years, I’ve helped hundreds of online business owners approach marketing and selling in a way that feels good to them.

And I’m the owner of an intentionally Comfy Business – a business that makes the money I need while fitting in around my life challenges, priorities and adventures (like living with chronic pain conditions, being mum to a young adult with additional needs, and occasional wildlife rescues).

Want my help figuring out what marketing activities to focus your precious time and energy on?

Creating Your 90-day Marketing Action Plan

Now - The Buying Bit

Find a date that works for you in the calendar and grab it.

Then you’ll be taken to the checkout page.

Next - Help Me Get To Know You Better

I’ll send you a form.

It’ll take you around 10 minutes to fill out – they’re the kind of questions you’ll be able to answer off the top of your head.

I’ll do some pre-chat prep work by researching your online presence, so that when it’s time for our Voxer chat, we can launch right into the juicy bit.

One-to-one session - The Co-strategizing

We meet up via Voxer for 30 minutes.

I’ll bring some questions and ideas inspired by your intake form.

You bring your ideas, questions, worries, and all the other marketing/sales/business noise bouncing around inside your brain.

Some people unleash a continuous stream of thought at me as soon as I say ‘hello’.

Others take a little more coaxing.

But I will get it out of you, and I want it all, unfiltered and unedited.

Throw it at me.

I. Can. Take. It.

By the end of the session, we’ll have a pretty good idea of where your focus should be for the next 90-days to create/build momentum in your marketing.

Afterwards - The Plan

When I say ‘plan’ – it’s more of a Google Doc with a summary of what we agreed on during our session together, plus any other ideas or observations I’ve had since then.

This is a collaborative document.

We work on it together, until you have a useful anchor (or North Star) you can keep coming back to over the next 90 days.

It’s about creating direction, and documenting your decisions so it’s easier for you to stay on the path you chose – it’s not an elaborate project plan with deadlines and milestones.

Follow-Up - Refining Your Marketing Momentum Action Plan

You’ve got support via Voxer for 7-days from the date I deliver your Action Plan.

You can use this to ask questions, request changes, whatever you need to give you the best shot of implementing this plan.

The Marketing Momentum Action Plan Is For You If…

Your business is based on you selling your expertise as 1-1 services, courses, group programs, coaching packages or a membership.

Need help deciding your top priority marketing activities so you know what to focus on when you do have time to sit down and work on marketing for your own business.

This probably isn’t for you if:

❌  You’re a product-based business, or operate out of a physical location

❌  You’re looking to build an agency, scale to multiple six or seven-figure revenue, or aiming to create a business you can sell in the future, this isn’t for you.

❌  You want a detailed project plan with tasks assigned to each day (I don’t have the patience to create that….and this won’t give you the flexibility you need to make the plan work with your life).

The Marketing Momentum Action Plan

£147

Includes:

30-minute 1-1 Voxer session to co-create your Marketing Action Plan for the next 90 days. I’ll bring the questions, you show up with the knowledge and experience already inside your head.

PLUS

Delivery of a custom Marketing Action Plan document within 7 days

PLUS

7 days Voxer support following that

“I got so much clarity from our conversation last week. I would have never gotten to this conclusion on my own.

So, that insight was like gold.

It was probably worth 10 or 20 times what I paid for your help….your plan absolutely reflects and untangles my messy head spaghetti, and it will get me moving in the right direction.”

– Gigi Franz, excellegy.com

FAQs

Does the plan have to cover 90 days?

No. There’s wiggle room.

We’re looking for the timeframe to be long enough so that any decisions you make have time to take effect, you have time to settle into your marketing activities, and see how they work for you and your business.

And at the same time, it needs to be short enough so that any decisions don’t feel too pressured or onerous. You’re lightly trying things out for the duration of this plan, not making big forever commitments.

So I find 3-5 months tends to be the sweet spot.

We can decide on the timeframe during our one-to-one session.

How do I use the Marketing Action Plan?

You can make changes throughout the 90 days if you want/need to.

But a big chunk of the benefit is in taking away the mental load – you’ve made the decision, now for 90 days all you need to do is execute, so you may just want to leave it as it is.

I use mine at the end of every week, to plan out what I’ll be working on in the following week.

Is there a refund policy?

I only want you to buy this if it’s a full-body ‘yes’ when you think about working with me.

However, if you book and buy your session then have terrible buyer’s remorse, please let me know BEFORE our appointment so we can discuss options. I’d rather refund you and release your session to someone who really wants it, than drag you through a process you don’t want to be a part of.

 

I have a question that's not answered here?

If you need some extra information or gentle reassurance before you book your session, I’ll happily provide it (and I promise I won’t pressure you into buying).

Either use the chat function hovering over in the bottom right of the screen, or email me at laura@worditude.co.uk and put ‘MAP’ in the Subject Line.