Irresistible Offers
The often overlooked first step that makes selling your online service or digital product much easier
An online self-study course for people who sell 1-1 services, group programs, courses, memberships and more
What would be easier for you to sell:
a) A glass of clear ice-cold water on a hot sunny day
b) A glass of tepid muddy water scooped from a puddle in the middle of a rainstorm
They’re both water, right 🤷♀️
Finding it hard to sell the muddy puddle water doesn’t make you rubbish at persuasion, or selling, or marketing.
You just started out with the wrong offer.
Happily, as business owners, we get to decide what we sell.
But we don’t always make it easy for ourselves (and yep, I still do this sometimes too).
How I see most people sell
(the hard way):
Idea: Have an idea for a thing you can sell - this is your ‘offer’… ’offer’ just means the thing you sell
Pitch: Create the sales page (or funnel) to sell it
Promote: Use marketing, advertising and launching to get that sales page in front of as many people, who might like it, as possible
Selling in easy mode:
Idea: Have an idea for a thing you can sell - your ‘offer’
Design: Use a 7-part framework to design the offer so that it is so attractive it almost sells itself
(what this course is about)
Pitch: Create the sales page (or funnel) to sell it
Promote: Use marketing, advertising and launching to get that sales page in front of as many people, who might like it, as possible
The Irresistible Offers course walks you through a 7-part framework to help you design an online service or digital product so attractive it almost sells itself.
Hi, I’m Laura
I’ve worked in marketing and communications for my whole adult life (which is quite a long time), I’ve got multiple qualifications in business, marketing, and copywriting. I’ve written sales pages for dozens of online business owners, many of which made £10k+ in the first few days - and some of those were for monthly recurring revenue products 🤯.
Over the 10+ years I’ve been writing marketing and sales copy, I developed this framework to use with my clients’ offers.
Before I started writing their sales page, first I’d check that this offer was as attractive as we could get it - then everything that came after that, including making money - was much easier.
I sold my first new package based on ‘the system’. It was the product I created in about half an hour ….when I had a lightbulb moment to package up something we already offered. It makes the sales call so much easier too because of working through the ‘who’s it for’ ‘who’s it not for.’ £225 all paid and booked up. Thanks Laura.
What’s in the Irresistible Offers course?
18-minute intro video giving an overview of the 7-part Irresistible Offers framework
7 lessons (one for each part of the framework) - each lesson is approx 3-7 minutes long, has captions, and includes supporting text to help with understanding and implementation
Optional 12-minute video lesson to help you name your offer
Mission workbook to help you create a new Irresistible Offer from scratch - fillable Google doc
Mission workbook to help you evaluate or makeover an offer that already exists - fillable Google doc
Irresistible Offer Outline template so you can record the key design decisions you make - fillable Google doc
Takes approx 90-120 minutes to complete the course while designing your Irresistible Offer
Bonus: All-Star Line-Up
7 short lessons (a few minutes of video each) to help you review the full suite of things that you sell (your offers) to ensure you have a range that suits your audience, your business and most importantly, yourself
Bonus: Private Podcast Feed
Listen to the audio from all the videos via the Apple Podcasts or Google Podcasts apps
Irresistible Offers is for you if…
You run an online business that’s based on selling your skills, knowledge and expertise.
That usually looks like:
✔️ Done-for-you or done-together online services
✔️ Coaching or mentoring
✔️ Group programs
✔️ Courses
✔️ Memberships
✔️ Masterminds
✔️ e-Books
✔️ Live training
When to use the Irresistible Offers framework
You can use this course to…
- Turn an idea into the outline for a brand-new offer
- Review a new offer you’re about to launch to make sure it’s going to be an easy sell
- Makeover an existing offer that isn’t selling as well as you’d like
Prepare to look at your offers from a completely different perspective, your customer’s. Really helps get to what your customer wants and what the benefits are of what you offer. I love looking at it from a transformation perspective rather than what you actually do.
Irresistible Offers
✔️ Video lessons covering the 7-part framework
✔️ Workbooks to help you make and record your design decisions
✔️ Bonus: All-Star Line-Up module
✔️ Bonus: Private podcast feed
✔️ Bonus: Access to the Worditude Alliance Facebook Group
£47
Buy for keeps for £47 👆
Or
Borrow this plus all my other courses for 12 months for £99 👇
The anti-ideal customer avatar exercise - naming my Ripe & Readies has been hugely helpful in really precisely picturing who I am pitching at.
FAQs
Is this for me if…
You can email me and ask me - laura@worditude.co.uk
My answer is very likely to be ‘buy the course, take a look around and if it doesn’t suit you let me know and I’ll refund you’.
How long will it take me to complete the course?
The first time you use the course to design an Irresistible Offer, it’ll take around 90-120 minutes. You don’t have to do this one sitting. You may benefit from watching the first video which gives an overview of the 7-part framework, then taking a break (for hours or days) while your brain gets to work. You can complete the course in as many (or few) sittings as works for you.
You have access to the course for the lifetime of my business so you can revisit as many times as you want to.
When you apply the Irresistible Offers framework to future offers (or more of your existing ones) you may find the workbooks alone are all you need, and you won’t need to re-watch all the training each time.
Can I use this for multiple offers?
Yes!
I find it much easier to only design one offer at a time. But because my brain jumps around like a squirrel, sometimes it gives me ideas and insights about other offers, so I keep a separate document open to record those golden nuggets so I can come back to them later.
What’s an offer? Are you going to tell me to discount everything?
An ‘offer’ is just the thing that you sell.
It’s what the client gets in exchange for the money they give you.
This course isn’t about using urgency or discounts to leverage sales.
You can explore that more in the free Aligned Persuasion Method training.
Laura’s Pledge
Irresistible Offers
✔️ Video lessons covering the 7-part framework
✔️ Workbooks to help you make and record your design decisions
✔️ Bonus: All-Star Line-Up module
✔️ Bonus: Private podcast feed
✔️ Bonus: Access to the Worditude Alliance Facebook Group
£47
Buy for keeps for £47 👆
Or
Borrow this plus all my other courses for 12 months for £99 👇
