Easy To Buy Checklist, £7
If you have limited time and energy to invest in your marketing – this checklist is where you should start.
If your offer isn’t Easy To Buy, your marketing efforts are being wasted.
Not completely wasted. Not add-up-to-zero kind of wasted.
More the kind of wasted where you’re pedalling a bike with a slightly flat tyre. You’ll still get to where you want to go, but it’ll take more time and energy to do it.
Imagine putting energy into building and nurturing an audience, then directing them to a low-quality sales page, that’s pitching an offer they don’t really want.
Of course, you wouldn’t do that on purpose.
But you may be directing your online audience to a sales page that could be better, that’s pitching an offer that could be more attractive.
Your marketing isn’t being totally wasted, but it could be more efficient.
This checklist will help you tune-up the offer and the sales page that’s communicating it, to make the offer as easy to buy as possible, so your marketing builds momentum, and carries them through to the checkout button.
Hi, I’m Laura.
I’m a marketing mentor and online copywriter with more than a decade of experience writing sales pages and launch materials for online business owners.
Before starting any sales page, I worked with my clients to make sure this offer was already as attractive as it could possibly be. Then I’d write the sales page. Then run that page through a series of checks, so that I could keep making it better. I’ve taken that process and turned it into a 12-step checklist you can use to make sure the efforts you’re putting into your launches or evergreen marketing, are directing people towards an offer that’s easy to buy.
3 steps to an Easy To Buy Offer
This short video course is in three sections.
It’ll take around 60 minutes to complete the first time (less if you speed up the videos), then every time you use it, it’ll get quicker and easier to apply the process to your offers.
Step 1: Is your offer an Easy Yes
You’ve packaged up your skills, knowledge, and expertise into something people can pay for – that’s your offer.
In this section, we’ll check that offer against the five criteria it needs to meet to be an easy ‘yes’ for the people you’ve designed it for.
Step 2: Checking your sales page
I have reviewed and improved a LOT of sales pages – hundreds of them.
I don’t teach people how to hack the buyer’s brains, hijack eyeballs, or make them convert at all costs.
I will show you seven things that will help you clearly communicate your offer, help the reader make an informed buying decision, and (most importantly) make it easy for them to buy when they’ve already decided it’s a ‘yes’.
Bonus: Your Sales Page Support System
Bonus step if you want to explore other ways to make selling easier.
Your website and marketing content aren’t just something you do because you have to; they’re the support system that makes it easier for your prospects to buy.
Discover the three goals they need to achieve, so your prospect is more likely to buy, before they’ve even seen the sales page.
£7
The Easy To Buy Checklist Is For You If…
Your business is based on you selling your expertise as 1-1 services, courses, group programs, coaching packages or a membership.
You’re investing time and energy into social media marketing, email marketing and/or launches, and you want to be sure the momentum you’re generating carries through to make sales.
You believe spending 60 minutes tightening up your offer and sales page will be a valuable use of your time and energy.