Make It An Easier Yes

Want to know the 7 elements you need to nail to make your offer an easier yes for your potential clients?

This training is borrowed from my course, Irresistible Offers, and is available for a limited time only (the countdown bar shows you how long you’ve got left to watch).


Love the training and want to get started creating your own Irresistible Offers?

There’s a special link below the video so you can save £60 on the full course.



I want to save £60 on the full Irresistible Offers course

Or read the full sales page below if you want more details on how Irresistible Offers builds on what we’ve just covered in Make It An Easier Yes.

Irresistible Offers

A do-it-yourself course (with support) for self-employed folks who sell their expertise online as 1-1 services, packages, programmes, courses or memberships

What if everything you sold was already an easy ‘yes’ for your prospects?

If selling your stuff can sometimes feel like a hard slog…

If you sometimes worry that what you’re selling could be positioned in a more attractive way…

If your prospects don’t seem to appreciate the enormous value and wonderfulness of what you have available for them…

Stay with me.

Helping self-employed folks sell their stuff is what I love to do.

Terminology interlude:

It’s not ideal to be kicking off a sales page with an explanation in terminology, but I need us all to be familiar with what I mean when I say ‘offer’ otherwise the rest of this page won’t make a whole lotta sense.

Here, in my world of copywriting, ‘offer’ does not mean flash sale, short-term discount, buy-one-get-one-free.

Your ‘offer’ is the thing you are delivering to the client in exchange for something of value from them (usually their cold-hard cash).

You with me?

Good - onwards.

I’m Laura, and I’m an online copywriter

Over the last 7 years, I’ve written dozens of sales pages, many of which made £10k+ within the first couple of weeks (sometimes within a day 😲 ).

When I interview my copywriting clients, one of the first things I do is dig into the 7 elements I know are essential to making their offer an easy ‘yes’ for their prospects.

Then I work with the client to upgrade each of these elements until they’re as attractive as we can get them.

Until we have an irresistible offer.

From there, it is much easier to write a successful sales page.


Spend £££ on a copywriter or invest dozens of hours of your own time to create a sales page and marketing materials until you have got this vital foundational step sorted first.


Start by making your offer an easy ‘yes’ for your audience! Create an Irresistible Offer using these 7 essential elements, and selling will be so much easier (and even more enjoyable).

Inside Irresistible Offers

There are 7 elements you need to nail to make your offer an easier ‘yes‘ for your clients/customers.

There’s a lesson for each element, with a 3-10ish minute me-talking-to-camera video, and a text lesson underneath, taking you through….


💫 Transformation

  • 8 questions to help you identify and articulate the transformation your offer delivers
  • What to do if you believe your offer doesn’t deliver a transformation
  • How to train your brain to market transformations instead of features


🤩 Ripe & Readies

  • The 5 stages of my Strangers to Superfans model (and where Ripe & Readies fit in with that)
  • How to find the red and green flags that indicate whether someone is Ripe & Ready for your offer
  • How to create a persona for your Ripe & Readies to make it quick and easy to jump inside their head (so you can create and communicate offers they will love)


🔄 Process

  • 3 ways defining a process makes your offer more compelling
  • 4 big questions (and plenty of sub-questions) to help you map out the offer’s process (even if you think there isn’t one because what you do is bespoke/different every time)


📦 Package

  • 9 step method to help you craft the perfectly balanced package (like baby bear’s porridge, this will be just right)
  • Power Hour offer makeover as an example of packaging in action


💳 Pricing

  • My theory of why we find this hard (watch this to create a little space and lightness before you make pricing decisions)
  • 7 step method to help you set your price


🚧 Objections

  • The 4 mental barriers that hold Ripe & Readies back from making the purchase
  • How you can find out what they are
  • And what you can do to dissolve them


💝 Eagerness

  • Why this is the most important aspect of your offer
  • How we end up selling offers we don’t love (it happens to us all)
  • The two options you have for dealing with an unloved offer

It’ll take you around 90 minutes - 2 hours to walk through the process a transform one of your existing offers, or create a new one from scratch.

Then use the cheatsheet printable as a prompt to help you makeover (or create from scratch) more offers.

The anti-ideal customer avatar exercise - naming my Ripe & Readies has been hugely helpful in really precisely picturing who I am pitching at.

A social media manager



Save £60


Payment plan available

Instant access to:

7 lessons - including a 5-10 minute video, plus text, plus questions to help you craft your irresistible offer

Student support via a chat button on the course platform

Print and keep cheatsheet to help you quickly and easily implement the Irresistible Offers process whenever you have something new to sell (or to upgrade your existing offers).


BONUS: Access to my student-only Facebook group - The Worditude Alliance


BONUS: Your All-Star Offer Line-Up

5 short lessons to help you review and adjust the overall range of offers you have, to make sure that line-up works for you and your clients.

Prepare to look at your offers from a completely different perspective, your customer’s. Really helps get to what your customer wants and what the benefits are of what you offer. I love looking at it from a transformation perspective rather than what you actually do.


This is for you if:

You sell your expertise (your skills, knowledge and experience) as 1-1 services or online digital products (like courses, group programmes, and memberships)


Have you created a package, programme, course or membership that isn’t selling as well as you’d hoped?


Are you planning a website re-write, product launch or marketing push, but aren’t 100% certain that what you’re offering is compelling enough?

But what if…

I buy it and don’t use it

If that’s your preferred form of self-sabotage, then this course isn’t for you because I’m not going to be plopping into your inbox or hopping onto a call to nag you into completing the course. This course will help you turn something you want to sell into an easy ‘yes’ for your prospects. What else would you invest that 120 minutes in? And would it bring you better results?

I buy it and I get stuck

Then I would 100% want to hear from you and support you to help you make progress. Then you’d get the full benefit of the course, and I will learn from your questions and be able to make improvements to the course. If you get stuck, there’s a floating chat button in the bottom right corner of the course platform that you can use to send me a text, voice or video message. I’ll get back to you within two working days (usually less, but being conservative in my estimate in case of migraine/home-ed commitments).

I buy it and I can’t apply it to my business

This course is designed for people whose business/income is based on selling their expertise in some way - as 1-1 services, packages, programmes, courses, memberships. Like website designers, coaches, nutritionists, social media managers, VAs, OBMS, even other copywriters. If that sounds like you, jump in, and of course let me know if you get stuck. If that doesn’t sound like you, but you’d like to give it a go anyway, go for it - I have a generous refund policy.

I buy it and don’t love it

I have a generous refund policy. If you complete the core course material and don’t feel it has been worth your investment, I’ll give you a full refund. I’ve been teaching other business owners about marketing and copywriting for more than 5 years, and I’ve sold thousands of digital products, so I’m confident in my ability to create an engaging, value-packed course.



Save £60


Payment plan available

7 text + video combo lessons

Student support via a chat button on the course platform

Print and keep cheatsheet


BONUS: Access to my student-only Facebook group - The Worditude Alliance


BONUS: Your All-Star Offer Line-Up short course

Laura’s Pledge

The feedback from past students has made me so confident in the value of this course, I’m offering a 30-day no-quibble money-back guarantee. If you complete the course and don’t feel like the insights you’ve gained are worth the investment you made, email me at and I’ll give you a full refund (and revoke access to the course).

That which you are seeking is no longer here, because you missed the deadline.

Appeals for clemency may be entertained if you email me at

Or your’re welcome to wallow in:

My fabulous (and free) blog content

Everything (other than blogs) currently available