Sales Page Copywriting for Online Service Providers and Coaches,
£747 – split payment option available
Your new Relationship-Focused Sales Page – done in a day (mostly, with a bit of prep work, and a little tidy up afterwards, but mostly it’ll be done in that one day)
Clearly communicate your service or package in a way that makes your offer quick to understand, easy to buy, and treats the reader with kindness and respect.
A sales page you’re excited to share
A sales page can only make you money (and connect your service with the people who need your help) if it gets seen.
If you link to it in your marketing emails, send it to people who seem to need the help you offer, and make it easy for happy clients to share it with their friends.
You may resist sharing your sales page if you feel it’s:
- Pushy or manipulative (I seriously doubt it is because most coaches and service providers tend to go too far the other way, humbly underplaying what they do), or
- Flat, cold, lacking in personality, or
- Doesn’t explain your service/package as well as you can in person.
I know I’ve nailed the sales page copy when the client replies with:
- It sounds just like me
- This is exactly what my service is all about
- I can’t wait to share this.
3 goals of a relationship-focused sales page
A relationship-focused sales page is a term I made up to make it easier to explain how I approach writing sales copy.
My sales pages have three goals:
1. Represent the value of the offer it is selling
Neither making unsubstantiated hyperbolic claims of life-altering benefits nor mumbling about the value so quietly it’s impossible for the reader to understand what’s being sold.
2. Respect the reader’s autonomy
Trust that they are a capable adult who can make the right decision for themselves when provided with the information they need (that’s what we do in the first goal).
3. Reflect the experience clients will have when working with the coach or service provider
So that when a client starts working with the coach or service provider, it feels like a smooth continuation of the relationship they started during the buying process.
A relationship-focused sales page is best suited to people who do their best work when they have a high-trust collaborative relationship with their client.
The sales page is the start of that relationship (hence the name).
Your experienced, qualified, Zoom-phobic, ADHD-brained copywriter
Hi, I’m Laura.
I’ve been writing online copy for more than 15 years.
I have a business degree and qualifications in digital marketing, coaching & mentoring, copywriting, and digital copywriting (yes, I did an extra copywriting qualification because I treat certificates like collectible toys).
I have written, revamped, and copy-edited hundreds of sales pages, and I have taught thousands of business owners how to write their sales pages.
I know about sales pages.
I know how to:
- Get the raw material out of you, even when you feel totally lost for words, or feel like you’ve just dumped out an incomprehensible tangle of thoughts.
. - Structure the page in a way that communicates what you want the reader to know, in a way that is easy for them to follow.
. - Reflect your personality, tone of voice, and energy in the text, so if a reader watches a video, or hears you on a podcast, or reads an email, then comes to the sales page, it feels like a seamless, aligned experience.
. - Listen and respond to your feedback, reactions and yes, criticism. I’m aiming for a strong ‘yes’ or strong ‘no’. Ambivalence gives me nothing to work with.
How it works:
1) You book a 60-minute kick-off session in my calendar to mark the start of your 6-hour time window – you’ll be taken to the checkout page after booking.
2) Before our date, I’ll connect with you to check that you’ve signed up for Voxer, and I have all the information I need to make the most of the day.
3) We’ll kick off the day with a chat via Voxer.
4) For the rest of the day, I will be working exclusively on your copy.
5) I may be in touch via Voxer with questions, or to ask you to look at some draft copy and give feedback. You don’t need to be 100% focused on this project during the day – just contactable for good chunks of it.
6) Usually, I’ll reach a point where I just know I can’t make it any better that day, but that doesn’t mean I’m totally done with it. I’ll send the copy to you for feedback, and will take another pass at it over the nexr few days. My goal is to give you a sales page you are excited to share.
Sales page copy written for you in a day
£747
or 2 x £150 – one payment now, the next in 30 days’ time
FAQs
Can I change my date?
If you really need to.
I live with two chronic pain conditions and an unpredictable life, so I understand what it means to need flexibility in a business.
So yes.
Email me at laura@worditude.co.uk and we’ll re-arrange the date.
Will you write the copy for me?
This is very much a Done Together operation.
I will send you a document with the framework of the copy we’re working on, with as much filled out as I can based on the conversations we’ve had at the start of the day, and I’ll highlight where I need input from you.
Then you work on the document and send it back.
I can help with phrasing, and I’ll edit your drafts (if you want me to).
The copy created during our day together will be a collaborative effort.
I have to do the school run in the morning / I’ll have the kids at home in the afternoon
Firstly, I will not be at all bothered if halfway through a voice message you trail off because a kid is asking you for snacks. I have worked with home-based business owners for a very long time, and I am totally comfortable with home life interruptions (true story, someone once ducked out of a call with me because she could smell smoke….her kids had set something on fire in the kitchen).
Secondly, small breaks in the day will help create space in your brain for things to fall into place and new ideas to come in. So driving small people around, picking up some groceries, making lunch…..everyday life is your friend during the process.
What’s not ideal is if you’re going to have something dominating your focus for a couple of hours or more – best to schedule for another day because as much as possible, you’ll want this day to be about you, and your business, and dedicating your brain space to whatever project we are working on together.
You’re not available on any dates that would work for me
I have very limited availability and the days you see are the days I have for now.
Email me at laura@worditude.co.uk and I’ll let you know if any new dates come up in following months.