For business owners who write their own sales pages, website copy and online marketing content
A step-by-step course to help you make your copy more persuasive (without feeling pushy)
Hi, I’m Laura, an experienced and (over) qualified digital copywriter. Over the last 10+ years, I’ve written more than one million words in web copy, helped 100s of business owners make their website more effective, and written dozens of sales pages (many of which brought in £10k+ at the first launch).
I’ve taken my decade of experience and £1000s of training and turned it into a ridiculously-simple-to-follow, and easy-to-implement course.
Why do I want to do myself out of a job? Why do I want to teach business owners how to do this themselves, rather than make £££££ selling you done-for-you copywriting services?
Persuasive copywriting is the super-power you need to accelerate your business and secure more sales.
Would you rather invest your time and energy in:
- Creating more marketing content
- Attracting more traffic
- Designing more courses/programmes/services
Improve your copywriting skills so that:
- The content you are putting out is more effective
- The traffic you do have results in more sales
- The courses/programmes/services you already have are easier to sell?
The Copywriting Power-Ups Curriculum
The Conversion Pyramid
A quick, but essential, overview of how the Power-Ups nudge the reader towards taking an action.
The Copywriting Power-Ups
7 emotional states that prime your reader to buy (or click, subscribe, download, whatever you want them to do), what they look like in real-life, and how to apply them to your copy.
The 4H Conversion Ladder
A simple framework to help you remember how the reader makes buying/conversion decisions, so you can ensure every piece of copy you publish is optimized for conversion.
BONUS - Emotive Words Library
Printable PDF with collections of 100s of words that inspire different emotions in your reader.
The Copywriting Power-Ups Delivery
Simple, Straightforward Lessons (with video and text)
Short video lessons, with a text version underneath, walking you through the key concepts, real-life examples of these, plus exercises to help you make instant improvements to your own copy.
Growing Library of 5* Examples
I’ve gathered together examples of the best pieces of online copy I could find, so you can see each of the 7 Copywriting Power-Ups in action, how they can be combined for extra persuasiveness, and how the 4H Conversion Ladder work in real life. Analyzing effective copy is an easy (and weirdly enjoyable) way to boost your own copywriting skills, plus this library is used throughout the course to help make the key concepts easier to understand.
Printable Power-Ups Poster
You’ve got access to this course for the lifetime of my business, so you can revisit the materials and use them to improve your copy any time you want. And for a super speedy reminder of how to Power-Up your copywriting, you can print this fabulous (yet ink-frugal) poster out and keep it above your desk (or taped to your laptop lid).
Instantly Apply This Course To Your Copy
1. Choose an existing piece of copy that you want to improve. It can be a blog post, a sales page, an opt-in page, social media ad or post - ‘copy’ is any text that is designed to get the reader to take a specified action. Make sure you save a ‘before’ version of this - I want to see the transformation.
2. Go through the 7 Copywriting Power-Ups in turn and use the exercises included in the course to apply each Power-Up to your text.
3. Apply the 4H Conversion Ladder Checklist to your text to ensure your text has what it takes to convert mildly-interested skimmers into action-takers.
4. Send your first (or chosen) piece of transformed copy to me for feedback, and I’ll show you if/where there’s room for improvement.
5. Keep the Copywriting Power-Ups printable poster to hand, so you can apply this process any time you want to make your copy more persuasive.
What difference would it make to your business if you could confidently write persuasive online copy?
Get Instant Access
This course will help you:
Publish more persuasive, better converting online content, sales pages and website copy
Write copy that gently nudges the reader to take the action you want them to take - buy, click, opt-in, download, read more.
Get really good at spotting, appreciating and learning from excellent online copy (so that's basically an eternal ongoing copywriting education for you, at no extra cost)
This course does not cover:
- Templates or layouts to use for your online content or website copy
- Spelling, punctuation and grammar - it’s not my thing, and it doesn’t matter as much as you might think. If you’re going to get stressed out by typos, the creative deployment of punctuation, and the use of completely made-up words, then this is not your thing.
The feedback from past students has made me so confident in the value of this course, I’m offering a 30-day no quibble money-back guarantee. If you complete the course and don’t feel like the insights you’ve gained are worth what you paid, email me at email@example.com and I’ll give you a full refund (and revoke access to the course).