This is part two in my Mission Many series, regaling my adventures as I transition my business from a 1-to-1 to a 1-to-many model. You can find the first installment here.
I’ve smashed into the procrastination barrier hard this week!
Because it’s the start of a new month, it’s time I noted down my key metrics for August. Income, Google Analytics data, Facebook Insights - that sort of thing.
But I didn’t want to look at them. I didn’t want to face reality. I kept telling myself that I didn’t need to know what those numbers were right now because I haven’t really gotten started with my marketing strategy yet, so these numbers don’t count, so what’s the point in depressing myself anyway.
I left it as long as I could, and on a fresh high following my weekly climbing session with my bestie, I sucked up the courage to get the job done.
Painful though it may be, I need to record measures of how my business is doing right now, so I can track progress, and assess what’s working and when.
So now I know where I’m at, I can tell you a little about where I’ve been and what I’m doing next.
Update From August
Last month I dived into the considerable array of training materials I’ve bought and subscribed to. Two things jumped out at me:
1 - I have totally overlooked the potential of Pinterest.
2 - If I plan on generating large volumes of traffic, it may be better to offer a lower priced digital product initially, then upsell to The Worditude Club after purchase.
3 - I have some pretty good content on this blog already (even if I do say so myself) so I need to make that content work harder for me, by promoting it - both through paid and free channels.
After a lot of reading, some headaches and a few tears of incomprehension, I think I’ve finally wrapped my head around how I can make Pinterest work for my business, in a way that doesn’t require me to be permanently pinned to my laptop (get it!). I was repeatedly driven to despair while reading ‘success stories‘ from mom bloggers who make $100k+ annually, thanks to Pinterest - because they all agreed it required around 60-100 hours per week creating and pinning pins. Whaaaaaaat? That did not sound like fun to me. Mostly because I like to sleep and eat. I do not have time for that. Happily, I have discovered Tribes on Tailwind, which looks like a time-efficient way to both source new content for my boards and get other people to share my pins. It’ll take a bit of explaining, which I’m happy to do, if and when this system has proven successful.
Entry-Level Digital Product
Ever since I started planning The Worditude Club (about 3 years ago now), I’ve known that an entry-level digital product would be an important element of my sales funnel. But for whatever reason, I’ve always had a mental block around what this would be and how I would sell it. After many, many hours, I finally figured out a way to simplify and condense the core principles of The Worditude Club into two printable workbooks. For people on a tight budget, the workbooks give the opportunity to affordably access my experience and techniques. And anyone that likes what they see, wants more detailed training and wants access to me, can become a member of The Worditude Club. In my head the sales funnel fits together like the funkiest, most fun marble run you’ve ever seen. But it’ll be a few weeks until the workbooks are ready to go on sale, so I’ll need to be patient to find out how/if this works out.
Making The Most Of My Existing Content
I love to write (you may have noticed) - so creating new blog posts at semi-regular intervals isn’t too much of a challenge for me. But then I get distracted and move onto the next creative activity, without promoting the content I’ve just gone to the trouble of creating. To rectify this past misdemeanor, I created a Blog Post Promotion Process, then picked out my 20 best blog posts, and completed the process for every single one of them. This was close to torturous and has served as an important lesson. It will be far less painful to promote blog posts as soon as I hit publish, rather than neglecting them and having to promote a whole batch in one go. Alas, because I am so very good at making excuses, now I’m using the Blog Post Promotion Process as an excuse not to write the blog posts in the first place. When I hit ‘publish’ for this post, I need to do a Facebook Live to introduce it to the world (I say ‘world’, I mean the 15 or so people who are likely to see the video, but still, that’s 15 more people who will know that this blog post even exists). But I really, really, really don’t want to do a Facebook Live, and I have an excellent excuse because I need to wash my hair. So maybe I just shouldn’t bother publishing the blog post….and so on and so on. I don’t know why my brain does this to me. I’m sure I’m not alone.
All efforts in September will be geared towards the launch of the new digital products, and the relaunch of The Worditude Club. This week I’m creating some new tutorials for my members, creating a much-needed onboarding progress, and tarting up the library area.
So there you have it. A random collection of updates from the past month, as I move a little bit closer to creating a profitable, sustainable, one-to-many business model.