So how do you get more people to devote their eyeballs to your lovingly crafted work for a few value-packed minutes?
With just a small tweak in wording and you can effortlessly transform your turgid text into a riveting read, attracting more visitors, who stay for longer.
Would you like me to show you how?
Here’s a selection of online content that caught my eye today (these were all trending articles, so I’m not the only one hooked by the headlines).
‘Reveals the secret’ generates curiosity, and a sense of vanity because you’re about to discover something most people don’t know - that makes you special.
‘His weight loss’ generates desire because it’s something that most of us want.
‘Bullied teen’ - generates anger, empathy or both.
‘Which judge’ - now don’t you feel curious?
‘Crying with joy’ - happiness, joy, excitement - by now you should be having all the feels.
The BBC are going for anger and disgust all the way with these words.
So can you see what they did there?
They got all touchy-feely with our emotions.
Emotive words will capture and keep your reader’s attention.
Don’t go overboard or you’ll end up sounding like Piers Morgan.
But a sprinkling of emotion in your headline, intro and call-to-action at the end will do wonders for the stickiness of your content.
This works for everything - from super-long sales pages to short and sweet Facebook page posts.
Get started by adding a sprinkling of curiosity to your blog post titles, subject lines and social media updates.
Would you like a cheatsheet with 100+ words and phrases to generate curiosity? Just tell me where to send it using the boxes below:
Get And Keep Your Reader's Attention
Download this cheatsheet with 100+ curiosity-generating words and phrases
Free Marketing Tuition From The Pros
Want to do it like the pros? The simplest way to learn how to effectively use emotive language is to notice and analyse how mass media influences your own emotions. Facebook ads, online magazines and news sites, and even TV ads offer a never-ending supply of content designed to attract and engage an audience.
Beyond Curiosity - 10 Alternative Emotions To Hook Your Audience
Curiosity works especially well for headlines and subject lines (more on Must Open Subject-Lines here). But once the reader has clicked the link, or opened your email, you need to hit them with something more to keep them reading.
My full Emotive Words Cheatsheet containing 1000+ word suggestions for 11 emotions, plus a video tutorial on how to use them effectively, is included in the Transform Your Text course, available exclusively to Worditude Club Members - become an insider here.