The About Page Copy Quest, £7
Step-by-step, text-based, guide to writing an About page that accelerates the getting-to-know-you process so it’s easier for your free content consumers to become paying customers.
They find out you exist
And eventually, they buy your thing.
Between those two magical moments, they decide it has to be you.
They want to fix their problem, or achieve that wanted outcome…. and they’ve decided you are the one to help them with that.
They trust you have the skills knowledge and experience to be successful.
They like your vibe, style, and personality enough to want to take that relationship step from content consumer to paying customer/client.
Every piece of marketing content they see from you can help them make that leap.
But your About page can really turbo-charge that process.
It’s the page they go to when they’re actively considering whether to invest more of their time, energy, and money in you.
The About Page Copy Quest is a step-by-step, text-based, guide to help you write your About page, one section at a time.
“I really liked the layout and format of the course. It hones in quickly on how to get started, and the questions were pretty straightforward for me to answer and then pull it all together in sections. I feel it was the perfect balance of reflection and practical application.”
Hi, I’m Laura.
I’m an online copywriter with more than a decade of experience writing About pages for clients, and helping business owners write their own About page.
I’ve taken the questionnaire and template I used with my clients, combined it with the tutorial from my now retired Write Your Website program (that was £395), then refined, and simplified to create this step-by-step resource.
3 steps to an About page that connects and converts
Here’s how you use the Copy Quest to write your About Page
Step 1: Set Your Copy Brief
A successful copywriting project starts with a clear brief, so you can write an About page that does what you need it to do.
- The three audiences your About page serves (one is obvious, two you might not have thought about)
- What each of those audiences needs from your About page
- The delicate balancing act your About page performs
Step 2: Writing Your First Draft
If you can answer questions about yourself, then you can write your own About page.
- A template for the layout of the page so you can see how the sections go, and flow, together
- For each of the seven sections, I give an explanation of what we want that section to achieve and questions to help you generate text to use in those sections.
PLUS
Backstory Wizard (customGPT) takes your answers and turn them into FIVE potential backstory outlines.
AND
Orientation Statement Wizard (customGPT) helps you write that tricky top line to get, and keep, the attention on the right people.
Step 3: Polish It Up
You’ll get the most mometum if you relax while writing the first draft, knowing you’ll come back and polish it up later.
- 5 ways to make your About page super-sticky
- 7 ways to add personality to your page
- 7 tips for editing and improving your first draft
- 7 point checklist to get your About page ready for publishing.
PLUS use the About Page Polish Wizard (customGPT) trained on the Copy Quest approach to get feedback and improvements on your copy.
The About Page Copy Quest Is For You If…
Your business is based on you selling your expertise as 1-1 services, courses, group programs, coaching packages or a membership.
You want to write your own About page and feel confident with the results (even though it might feel weird writing nice things about yourself).
You’re happy following text-based instructions (this course does not include video or audio lessons, or a workbook).
The About Page Copy Quest probably isn’t for you if:
❌ You’re a large organisation and what an About page that focuses on your brand and its history.
❌ You want your About page to be more focused on projecting prestige and professionalism, than on building a one-to-one connection with the reader.
❌ You’re expecting video or audio lessons, or a workbook.
❌ You want a fill-in-the-blanks-style template. The Copy Quest outlines the sections your About page can include, what kind of content can go in each section, and questions for you to answer to generate that content.
The About Page Copy Quest
£7
Get instant lifetime access to the Copy Quest so you can work through at your own pace, whenever it suits you.
“I’d procrastinated on updating my about page for ages and wouldn’t really tell anyone to look at it as I was embarrassed by it. Laura’s copy quest made it super easy and quick to write the copy for my about page in a way that sounds like me, but also includes everything I need on that page. I can’t wait to do all the other copy quests she creates”
FAQs
Should I buy the All Access Pass or this Copy Quest
I’m excited you’re considering both!
Buy the About Page Copy Quest, try it, see if you like this style of learning while writing.
And if you do, love it, then buy the All Access Pass to unlock all my online marketing courses and Copy Quest resources.
If you buy the All Access Pass within 30 days (of your Copy Quest purchase) I will refund the £7 you paid for the Copy Quest.
Is there a workbook?
No.
But there are questions for you to answer to generate the content you’ll need to write the first draft of your About page.
You’re welcome to copy the questions from the end of each section and paste them into a word processing tool.
Is this a fill-in-the-blanks template?
No.
The Copy Quest outlines the sections your About page can include, what kind of content can go in each section, and questions for you to answer to generate that content.
By understanding the flow of the page and the goals of each section you will:
- Improve your copywriting skills – which is a hugely beneficial talent to have a business owner
- Be able to adapt and change
The About Page Copy Quest
£7
Get instant lifetime access to the Copy Quest so you can work through at your own pace, whenever it suits you.