You need words for your website. But all you’ve got is a blank screen and a headache. There’s a collection of great ideas trapped inside your head, but you don’t know how to get them out. The cursor is blinking menacingly, surrounded by an ocean of clear white wordless space.
I’ve written more than a million words of web copy and worked with dozens of business owners. That pesky blinking cursor doesn’t scare me.
Whether you want a story-weaving About page; an email-luring lead magnet; or a sales page to pitch your fabulous offering, I’m here to help.
You already know what you want to say about your brand, products and services. It’s just stuck somewhere between your brain and your keyboard.
And when the words finally do make it out onto the screen, they’re not you. They’re stale, dull, stiff, or even worse corporate (shudder).
I can help you convey your key messages to your readers in a style that reflects you, your brand and your business.
But I can’t do this alone. You are the expert in your business, so I’m going to need your input.
Here’s how you can work with me:
#1 Give Your Site A Soul - The About Page Package
This is where the magic happens. The lights are dimmed, the wine is flowing. As you intimately share your life story, your clients fall in love with you.
By the end of the page they will know, like and trust you, and be ready to move on to the next stage in the relationship.
You tell me your story, and I’ll write an About page that creates:
♥ Credibility for your status as a knowledgeable expert
♥ Connection with the reader
♥ Clarity about what you offer
♥ A Call-to-action at the end to harness the momentum developed.
Many of my clients find that getting their About page sorted helps them write better copy and blog posts. It sounds like the best version of themselves, the version they project when they’re feeling inspired, excited and passionate about what they do.
The About Page Package includes:
♥ 20 min Skype call so I can get to know you and your business better (which we can do before you even commit to a quote).
♥ Up to 1000 words of copy that tells your story, creates a connection with the reader, and positions you as a credible expert.
♥ A 10-day window for amendments.
♥ Proofreading and editing once the copy is live on your site (must be within 6 weeks of first draft completion).
#2 Love ‘Em With Your Lead Magnet - The Email Opt-In & Nurture Sequence Package
Your lead magnet delivers a freebie of immediate actionable value in exchange for your reader’s email address. The nurture sequence is a short sequence of emails to nurture the relationship, after the freebie is delivered, before inviting them to take a specific action.
You can use lead magnets:
♣ To build your mailing list
♣ To promote an event like a webinar or the launch of a product
♣ As part of your sales funnel
♣ A combination of any of those three.
The Email Opt-In & Nurture Sequence Package includes:
♣ 20 min Skype call so I can get to know you and your business better, and set goals for your lead magnet (which we can do before you even commit to a quote).
♣ A landing page to present your freebie offer and capture email addresses.
♣ Co-creation of your freebie.
♣ 3-5 emails for your auto-responder sequence following email capture.
♣ A 10-day window for amendments.
♣ Proofreading and editing once the copy on your site and of test emails (must be within 6 weeks of first draft completion).
#3 Sell Something Sensational - The Sales Page Package
You know those amazing sales pages that have you hooked from the beginning, suck you right in, and by the bottom of the page you don’t care what they’re selling, or how much it will cost, you just have to have it right now so your life can be instantly better?
I don’t write those.
Because 10 minutes later those customers are either asking for a refund, or begrudgingly consuming your product while flooded with feelings of buyer’s remorse. That’s a whole lot of relationship-building right down the toilet.
I will write a sales page that respects your reader, connects with your reader, and resonates with your reader. By clearly communicating your fabulous offering we will help your audience decide if they are the right customer for your business, and your package is the right solution for them.
Tell me about your sensational service or package and I will create a sales page that:
♦ Meets your target audience where they are now, showing them you understand their pain.
♦ Brings the promise of relief - you are the expert, you know how to help them with this.
♦ Makes the reader the hero of their own story; you are here to help not rescue, you support and facilitate their transformation.
♦ Sets out a clear vision of how your package will work for them, what’s involved, and what they’ll get.
♦ Paints a vivid picture of the end result.
♦ Makes it clear why they need to take action now.
BONUS: The Sales Page Package will provide an instant cure for your shocking case of Imposter Syndrome.
You already know what’s awesome about your product, why your audience should buy it and how it will benefit them.
But every time you try to put that in writing, your words get swallowed up by self-doubt and you end up playing it down, leaving out the juicy stuff, and generally self-sabotaging the success of your sales page.
I won’t let you do that. I will ask you so many questions it will be impossible to hide the value that you offer.
A Sales Page package includes:
♦ 20 min Skype call so I can get to know you and your business better (which we can do before you even commit to a quote).
♦ Up to 1000 words of copy to clearly communicate your offer to your target audience.
♦ A 10-day window for amendments (after the first draft).
♦ Proofreading and editing once the copy is live on your site (within six weeks for the first draft).
#4 Showcase Your Services - The Work With Me Page Package
Make it easy for your audience to work with you by showcasing your services on one page. Don’t make them click through multiple menu options or think about how what you do could serve them. Set out what you offer, who it’s for and how they will benefit on a clear and engaging Service page (aka the Work With Me page).
Tell me about your packages and I will create a services page that:
○ Touches on your audience’s difficulty, making it clear you understand their needs.
○ Brings the promise of relief - you are the expert, you know how to help them with this.
○ Lays out the different options available for working with you, what’s included and how it will benefit them.
○ Sets out a clear vision of what the process of working with you looks like and what they need to do next to get started.
BONUS: Just like the Sales Page Package, this will instantly cure your Imposter Syndrome. There’s no place to hide from my probing questionnaire. I will extract all your goodness, then showcase it in your web copy.
A Services Page package includes:
○ 20 min Skype call so I can get to know you and your business better (which we can do before you even commit to a quote).
○ Up to 1000 words of copy to clearly communicate your services to your target audience.
○ A 10-day window for amendments (after the first draft).
○ Proofreading and editing once the copy is live on your site (within six weeks for the first draft).
Ready To Bless Your Business With Beautiful Web Copy?
There’s a contact form lurking at the bottom of the page. Feed it your name, email address and a little bit of info about your business and what you need.
I’ll arrange a chat.
I’ll follow that up with a quote + questionnaire + proposed time scale. A 50% deposit secures your spot in my schedule.
I tend to be booked 2-3 weeks in advance so you need to be organised about 4 weeks ahead of when you need the copy.
I’ll write the first drafts on your scheduled date and send you them for feedback. And then we have a 10-day window to pass them back and forth.
When the copy is live I would love to see it on your website + share with my tribe.
Ready to get started?
Drop me a message in the box below.