Are You Being Too Real For Your Audience?

Are You Being Too Real For Your Audience?

Keeping It Real. Be The Real You. Be Authentic. You know the drill - build trust and likeability by letting your audience see the real you. But how real is too real? Are you being real or just really awful? Your audience needs more than the edited highlights. Tempting...

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I Don’t Want To Write Your Sales Page

Learning when to turn down a client has been one of the hardest skills to master. It’s hard to say ‘no’ to the money, it’s difficult to disappoint an enthusiastic prospect, and it’s painfully awkward telling them why. I cannot save the flagging, flagging, forlorn,...

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Expert’s Guide To Free Online Copywriting Courses

Expert’s Guide To Free Online Copywriting Courses

Want to improve your copywriting skills so that you can create kick-ass content for your website, blog & social media? You’re in the right place. And no I’m not trying to sell you anything. I’ve created a list of online copywriting courses and resources to help...

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One Monthly Habit To Generate 100s Of Blog Post Ideas

One Monthly Habit To Generate 100s Of Blog Post Ideas

Today is Global Handwashing Day. It is also Dyspraxia Awareness Week, National Breast Cancer Awareness Week, Lupus Awareness Week…. you get the idea. I’ve also noticed a lot of activity with egg-shaped balls on the TV, so I’m guessing there’s something sporty going on too. The calendar is teeming with events and celebrations.

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Put Your Glittering Testimonials Right Up In Your…..

Put Your Glittering Testimonials Right Up In Your…..

Today’s blog post has been inspired by a handful of recent website revamps I’ve worked on, each of which committed the same unspeakable crime…. a testimonial page.

Ditch that pointless stand alone page. I’ll show you a more powerful way to display your testimonials.

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Email Marketing For Solopreneurs

Email Marketing For Solopreneurs

Most of the people who land on your website aren’t ready to buy yet. Maybe they’ve seen a Facebook ad, or bumped into you in an online group, read a guest post. However they found a link to your site, they’re here, checking you out, deciding if you’re their kind of person.

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Projecting Your Personality Online: Putting You Back Into Your Business

Projecting Your Personality Online: Putting You Back Into Your Business

Want to know how to create online content that connects with the same power as a real-life conversation?

The secret ingredient to successful content marketing, the little something extra, the sprinkling of seasoning is…..YOU.

Your personality. That’s what makes you so magnetic, engaging, attractive to your clients in real-life. And it’s exactly what you need to add to your online content to help your prospects fall in love with you.

Here are six tips to infuse your content with your stellar personality:

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When Your Home Improvements Give You Business Lessons

When Your Home Improvements Give You Business Lessons

These may just look like a (handsome) pair of window shutters to you, but to me, they represent a huge change in my pattern of thinking about money and my business.

Who knew that home improvements could be so profound?

These beauties have some biz wisdom to share w

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These folks saved my site from malware hell:

This is where I hang out with my biz buddies:

I really rather love this email marketing tool

ConvertKit

And this gorgeous graphics generator

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