Most of the people who land on your website aren’t ready to buy yet. Maybe they’ve seen a Facebook ad, or bumped into you in an online group, read a guest post. However they found a link to your site, they’re here, checking you out, deciding if you’re their kind of person.read more
I’ve had plenty of compliments about my site, and a few enquiries about how I run the show here. Thanks, I’m flattered. To save myself time I thought it would be easier to put all my resources and services in one place. I’m not saying these will be right for your...read more
How would you like a steady flow of prospects, so eager to work with you that you never need to have a sales conversation again?
With the right content marketing strategy, you can make your ideal client come to you, so you can spend less time marketing your business, and more time doing the work you love.
Want to know more? Stick with me and I’ll walk you through how this works and what you need to do next.read more
This blog post is pretty much a stream of consciousness about my experience working with a business coach. I’m sharing it because: a) It’s something I get asked about a lot b) I’m never ever going to pretend that I’ve built this business...read more
How do I make myself sound amazing on my About page without being a big-headed… Click To Tweet Tooting your own horn, ringing your own bell, broadcasting your own awesomeness - well it’s a bit awkward isn’t it? This recurring nightmare for entrepreneurs...read more
You’ve finally got around to emailing your list. You’ve taken the time and energy to write something helpful and valuable. But do you know where all your hard work ended up? Most personal email providers screen incoming emails and sort them into folders...read more
You’ve done the hard graft, you’ve created the freebie, constructed the landing page, or crafted an epic sales page. All you need to do now is plonk on a call-to-action button and you’re ready to roll. But as tempting as it is to add simply ‘buy’ or ‘join’ or some...read more
Your FAQs represent an opportunity to break down the prospect's last points of… Click To Tweet Your FAQs section - that’s the place where you answer the questions most frequently asked by people considering buying your product, right? Well, yes and no. You certainly...read more
Sales pages are easier if you start with a template. Here, use mine.… Click To Tweet Sales pages are scary dudes to tackle anyway, but if all you’ve got is a fresh white screen and a quiet desperation to sell your stuff, the task becomes even more terrifying....read more
I’m a member of a few online clubs and programmes. Oh boy, did the people that run them make it look easy. So I thought, ‘yep, that’s the life for me’. If you are in that heady phase of contemplating setting up your own membership site, first...read more
This is probably the shortest guide to affiliate marketing every written - I just want to cover the basics so when I write ‘affiliate link’ next to a link, you know what I mean. Sometimes when I link to a book or product I love, I use an affiliate link. This means...read more
“What if it’s all been a complete waste of time? What if I’ve worked this hard, turned down money from freelance gigs, sacrificed weekends with my children, worked until stupid o’clock at night….what if I’ve done all this, and...read more