“What if it’s all been a complete waste of time? What if I’ve worked this hard, turned down money from freelance gigs, sacrificed weekends with my children, worked until stupid o’clock at night….what if I’ve done all this, and...read more
I’m writing this blog post on the 9th January 2017. The last time I was child-free was over 3 weeks ago, and so, naturally, my business has taken a bit of a back seat while I sustained myself on mince pies and toffee vodka. Sensing that I might not be the only one...read more
Keeping It Real. Be The Real You. Be Authentic. You know the drill - build trust and likeability by letting your audience see the real you. But how real is too real? Are you being real or just really awful? Your audience needs more than the edited highlights. Tempting...read more
Learning when to turn down a client has been one of the hardest skills to master. It’s hard to say ‘no’ to the money, it’s difficult to disappoint an enthusiastic prospect, and it’s painfully awkward telling them why. I cannot save the flagging, flagging, forlorn,...read more
Want to improve your copywriting skills so that you can create kick-ass content for your website, blog & social media? You’re in the right place. And no I’m not trying to sell you anything. I’ve created a list of online copywriting courses and resources to help...read more
Today is Global Handwashing Day. It is also Dyspraxia Awareness Week, National Breast Cancer Awareness Week, Lupus Awareness Week…. you get the idea. I’ve also noticed a lot of activity with egg-shaped balls on the TV, so I’m guessing there’s something sporty going on too. The calendar is teeming with events and celebrations.read more
Today’s blog post has been inspired by a handful of recent website revamps I’ve worked on, each of which committed the same unspeakable crime…. a testimonial page.
Ditch that pointless stand alone page. I’ll show you a more powerful way to display your testimonials.
Most of the people who land on your website aren’t ready to buy yet. Maybe they’ve seen a Facebook ad, or bumped into you in an online group, read a guest post. However they found a link to your site, they’re here, checking you out, deciding if you’re their kind of person.read more
Want to know how to create online content that connects with the same power as a real-life conversation?
The secret ingredient to successful content marketing, the little something extra, the sprinkling of seasoning is…..YOU.
Your personality. That’s what makes you so magnetic, engaging, attractive to your clients in real-life. And it’s exactly what you need to add to your online content to help your prospects fall in love with you.
Here are six tips to infuse your content with your stellar personality:read more
These may just look like a (handsome) pair of window shutters to you, but to me, they represent a huge change in my pattern of thinking about money and my business.
Who knew that home improvements could be so profound?
These beauties have some biz wisdom to share wread more