I am so proud of that testimonial, I couldn’t resist sharing it.
But I’m not (only) here to boast. I want to help you get testimonials from clients that do your work justice.
Incorporating the words of previous clients is an important part of writing your copy. Getting valuable feedback helps you improve the way you communicate your offer, improve the delivery of your offer and increase your chances of making a sale by providing the social proof prospects crave.
Here’s how you get those tasty testimonials for your website.
#1 Ask The Right Questions
It’s much easier to answer a question than it is to fill up a blank page. Instead of asking your client to write a testimonial, send them 2-5 questions that help you get the feedback you need.
Here are some example questions to get you started. Don’t use all of these or your client will faint with exhaustion before completing the form. Three is a good number to go with. Pick the ones you most want the answers too or are most relevant for the job.
* What hesitations/reservations/fears did you have about working with me?
* Name three benefits you enjoyed as a result of us working together/ you buying this product?
* What was your favourite bit about working with me?
* If you were recommending me to a friend, what would you say?
* Are there any changes you’d like to see/things I could do differently?
* Can I mention your name and business on my website and social media activity?
#2 Actually Ask Clients For Testimonials
As soon as one job is done, my mind is quickly onto the next one. It’s easy to knock ‘ask for feedback’ further and further down the to-do list until it’s been so long I’m too embarrassed to ask.
A glowing testimonial from a real customer is worth a hundred inspirational Facebook quotes (I’m estimating that figure, no scientific evidence has been gathered to prove it). Use the time you spend on marketing wisely.
Make asking for feedback easy by creating some template emails or setting up a standard form (Typeform is good for this).
#3 Do Something With The Feedback
Your prospective new clients cannot read the feedback that’s sitting in your inbox. You need to put it into some sort of presentable format and do something with it.
I use sliders on my website so each new testimonial gets added to the front of the list and there’s no need to take old ones down. I also put them onto graphic templates (like the one at the top) and use them on my social media, tagging in the client so they can see that I value the time they spent filling out the feedback form.
#4 Grab What You Can
If your clients truly love you, they’ll be saying kind words over email or on social media. Whenever you see a lovely piece of client feedback, or a perfect testimonial for your website, take a screen shot, save it, then contact the client and ask if you can use it.
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