You’ve finally got around to emailing your list. You’ve taken the time and energy to write something helpful and valuable. But do you know where all your hard work ended up?
Most personal email providers screen incoming emails and sort them into folders according to how likely the recipient is to want to read this digital missive.
If it looks personal or important in nature, Gmail sends the email to the Primary folder. This is the one you want to be in, among love notes from boyfriends, bills from suppliers and interactions with colleagues - you know - the important stuff.
Anything that looks like a newsletter goes to the ‘Updates’ folder.
Anything salesy goes to the ‘Promotions’ folder.
Those are where unopened emails go to linger until they are deleted. It is not where you want to be.
So do you know which folder your marketing emails usually go to? Want to find out? In this video I introduce you to a cool online tool I recently feel in love with, that tells me which folder my email will end up in, before I send it out to my list - giving me the chance to change it over and over until it’s worthy of a home under the ‘Primary’ tab.
Where To Take Your Gmail Test
The url for the tool in the video is: https://litmus.com/gmail-tabs
Top Tweaks For Your Marketing Emails
While researching this post, I found plenty of ‘Do’s and Don’ts’ lists from top marketers - that were completely out of date! This field changes so fast, it’s pointless learning the rules.
Instead, I’ll show you the factors you can play about with, so that through trial and error you learn how to get your emails excepted into the Primary folder.
Here’s a list of things you can tweak:
* The subject line.
* Use of words related to sales - ‘free’ ‘discount’ ‘time-limited’ - anything that sounds salesy will land you in the promo folder.
* Use of images.
* Use of links and where they go to. Play around with no, one, two or even more links. Pay attention to where the links go to. If you always link back to your own site, Gmail may start screening your emails.
* Use of Merge Tags to include the reader’s name.
* Keep it visually very simple, like a handwritten note rather than a grandly designed web page.
Don’t know what to send to your email list? Or how to grow your list? Or even how to get a list started? Join The Worditude Club and I can help with that.
I’ve super-helpfully smooshed all my Worditude goodies into one place, so you can see all the free resources available at a glance. Go get ’em here.