Want to improve your copywriting skills so that you can create kick-ass content for your website, blog & social media?
Or maybe you’re starting out as a freelance copywriter?
You’re in the right place. And no I’m not trying to sell you anything.Before you spend a penny on a training program, check out this guide to free online copywriting courses.
I’ve created a list of free online copywriting courses and resources to help you hone your writing.
Everything on this list is free, and I’ll even give you a heads-up about the upsell each one leads to.
A word of warning before you go exploring: There is only so much theory you can learn about copywriting. You don’t need to complete every course you come across.
Instead, take a nosey around, see how the course fits with your style, then decide which one to focus on first.
The list is presented in alphabetical order. I’m not playing favourites here.
Had enough freebies? Ready to go premium? I’ve researched the best premium copywriting courses the World Wide Web has to offer.
Prefer old fashioned print on paper? Me too. I love books. So I’ve created a collection of the best books on writing for the web
This is my go-to resource for all things copywriting.
Copyblogger is brought to you by Brian Clark, one of the most influential entrepreneurs and content marketers on the planet. He’s been writing for the web since 1998 (hard to get much more experience than that).
Sign-up for free membership here* and you’ll get access to 16 e-books and a 20-part email series of lessons. The course covers content marketing, copywriting SEO copywriting, email marketing, keyword research, landing pages, internet marketing.
All this lovely learning is stored in an online library which you can access whenever you want. Their copy is so good, that just dipping in now and then will help sharpen your pencil.
The upsell is Authority membership* which gives access to 200+ hours of online marketing education, monthly Q & A sessions and an online forum.
Copyhackers are an established, premium copywriting service. And (like me) they’re happy to dish out free advice to help small business owners do-it-themselves.
Head to the Copywriting Worksheets page and you will find two bundles of goodies. First you have instant access to their free copywriting worksheets. Then if you complete the opt-in box on the left, you’ll be sent a free 120-page guide on persuasion and a 7 part course on copywriting.
There’s no premium course available (yet), but there is one set to launch later in 2015.
The Copywriting Academy was founded by the brutally blunt Andy Maslen. I love him for his no fluff, plenty of value style.
Head over to his website to sign-up for his mailing list and qualify for free resources to make you a better writer. If you’re looking for something to help you improve the selling-power of your copy, this is a good place to start.
This online marketing agency has a useful bank of learning resources, with no opt-in required.
Their Tone Of Voice guide is not so much a course as an online book. It’s five chapters packed with information and examples to help you understand the importance of developing a clear and consistent brand voice, then create and capture one for your business.
They’ve recently launched a premium online learning academy covering search marketing, PPC and other online marketing topics. Distilled U costs $40 per month.
There’s no doubt that Neil Patel (Quick Sprout daddy and founder of Hello Bar) is a giver. The website is packed full of useful information, including this Definitive Guide to Copywriting.
You don’t even need to opt-in to get access. Although if you do want to sign up to his list, he’ll give you a traffic-boosting mini-series.
This course will suit you if (like me) you learn best from reading, like to control the pace (slow, repetitive videos drive me nuts) and like to jump to lessons out of sequence.
Want more of Neil’s online marketing teachings? He has a University section on the site with 14 free videos.
Skillshare - Find Your Brand Voice
This free course is presented by Andre Goulet Ford. She’s worked with some of the world’s largest brand, helping them switch from corporate babble to personality-packed content.
The course is 19 short videos that add up to a little over 90 minutes of teaching, with some practical exercises built in. It’s pitched more towards small and medium enterprises than solopreneurs, but if you are struggling to create a clear, differentiating brand voice, this is a good place to get started.
Skillshare - Become A Better Blogger: Content Planning
This is another free course from Andre Goulet Ford. Unlike the Brand Voice course, I haven’t tested this one yet but wanted to include it as I really enjoyed the first AGF course.
The course, which you can find here, runs to just under an hour, and will help you create a blogging strategy.
(But wait those courses are not in alphabetical order! I know but it made no sense to put them the other way around. It’s not an error. It’s an on-purpose change in approach).
Udemy - Secret Sauce of Great Writing
This free course is delivered by Shani Raja, a teacher of advanced writing skills and journalism.
There’s no charge for the course, but you will need to become an Udemy member to access it. The Secret Sauce of Great Writing course* is best suited to beginners. If you tend to get lost for words, this looks like a good place to start.
Writing For The Web, Frankie Madden
Delivered via the Australian MOOC Open2Study, this course is a great place to start if you are new to writing online. The course is delivered over a four week period, and requires around 2-4 hours study per week. Frankie, a Senior User Experience Consultant at Stamford Interactive takes you through the basics of why writing for the web is different, what makes good content and how to create it, plus how to take care of your web content in the long term. You can enrol and check latest start dates on the course page.
There are dozens of hours of learning material available for free, and you can’t possibly remember it all.
Instead, when you find a course, or two you like, start a folder / file of the advice that most resonates with you. Slowly you can build up your own personalised course to refer to whenever you sit down to write.
Then practice. Because that’s the key to good copywriting. Books and courses can only take you so far. The rest comes with experience, practice and feedback.
Before You Buy A Premium Course
I created this list to show you what training is already out there for free. Make a list of what is missing from your knowledge or experience, to help you choose the right course. Do you need lots of feedback in a forum environment? Do you need to sound corporate professional or mother and baby friendly? Do you want to pay a one-time fee, or spread the cost over months? Now if you want to pay for a premium course, you are in a position to make an informed decision.
Want Help Writing Copy For Your Own Website?
If you’re aiming to uplevel your copywriting skills so you can create website content for your own business here’s some resources that you might find helpful:
♥ Get help for your business blog - Generate a Year’s Supply Of Blog Post Ideas - free workbook
♥ When you’re ready to go premium read this Guide To Online Copywriting Training - blog post
♥ For a low cost training solution - Essential Copywriting Books For Entrepreneurs - blog post
♥ For help writing web copy for your own website - The Ultimate Website Content Planner - my Etsy product listing.
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Note About Starred Links
* These links are affiliate links. That means that if you buy anything from the website linked to, I will receive a ‘thank you’ commission, at no extra cost to you. You can find out more about affiliate marketing here.