Want to improve your copywriting skills so that you can create kick-ass content for your website, blog & social media?
You’re in the right place.
I’ve created a list of free online copywriting courses and resources to help you hone your writing.
Everything on this list is free.
A word of warning before you go exploring: There is only so much theory you can learn about copywriting. You don’t need to complete every course you come across.
Instead, take a nosey around, see how the course fits with your style, then decide which one to focus on first.
The list is presented in alphabetical order. I’m not playing favourites here.
Copyblogger - Not for beginners
If you want to carve out a career as a freelance writer or content marketer, this is the course for you.
Solopreneurs may find it a little too in depth - but it's free, so no harm in looking.
Copyblogger is brought to you by Brian Clark, one of the most influential entrepreneurs and content marketers on the planet. He’s been writing for the web since 1998 (hard to get much more experience than that).
Sign-up for free membership here* and you’ll get access to 16 e-books and a 20-part email series of lessons. The course covers content marketing, copywriting SEO copywriting, email marketing, keyword research, landing pages, internet marketing.
All this lovely learning is stored in an online library which you can access whenever you want. Their copy is so good, that just dipping in now and then will help sharpen your pencil.
The upsell is Authority membership* which gives access to 200+ hours of online marketing education, monthly Q & A sessions and an online forum.
This online marketing agency has a useful bank of learning resources, with no opt-in required.
Their Tone Of Voice guide is not so much a course as an online book. It’s five chapters packed with information and examples to help you understand the importance of developing a clear and consistent brand voice, then create and capture one for your business.
There’s no doubt that Neil Patel (Quick Sprout daddy and founder of Hello Bar) is a giver. The website is packed full of useful information, including this Definitive Guide to Copywriting.
You don’t even need to opt-in to get access. Although if you do want to sign up to his list, he’ll give you a traffic-boosting mini-series.
This course will suit you if (like me) you learn best from reading, like to control the pace (slow, repetitive videos drive me nuts) and like to jump to lessons out of sequence.
Want more of Neil’s online marketing teachings? He has a University section on the site with 14 free videos.
Skillshare - Find Your Brand Voice
This free course is presented by Andre Goulet Ford. She’s worked with some of the world’s largest brand, helping them switch from corporate babble to personality-packed content.
The course is 19 short videos that add up to a little over 90 minutes of teaching, with some practical exercises built in. It’s pitched more towards small and medium enterprises than solopreneurs, but if you are struggling to create a clear, differentiating brand voice, this is a good place to get started.
Skillshare - Become A Better Blogger: Content Planning
This is another free course from Andre Goulet Ford. Unlike the Brand Voice course, I haven’t tested this one yet but wanted to include it as I really enjoyed the first AGF course.
The course, which you can find here, runs to just under an hour, and will help you create a blogging strategy.
(But wait those courses are not in alphabetical order! I know but it made no sense to put them the other way around. It’s not an error. It’s an on-purpose change in approach).
Writing For The Web, Frankie Madden
Delivered via the Australian MOOC Open2Study, this course is a great place to start if you are new to writing online. The course is delivered over a four week period, and requires around 2-4 hours study per week. Frankie, a Senior User Experience Consultant at Stamford Interactive takes you through the basics of why writing for the web is different, what makes good content and how to create it, plus how to take care of your web content in the long term. You can enrol and check latest start dates on the course page.
Did You Spot That All These Courses Have The Same Two Problems?
Don't get me wrong. I've taken them all and they're all great courses. But they all have these two things in common:
#1 They're in-depth and time-consuming - which is tough going for solopreneurs who are trying to write their own website content, while answering emails, networking in Facebook group and cooking the family dinner all at the same time.
#2 They're unsupported - if you get stuck, need feedback, have a question - you're on your own as there's no support to accompany the courses.
Spotting that yawning gap in the market, I've created my own range of online copywriting courses for business-builders, including the free course Create Core Messages.
Practice. Because that’s the key to good copywriting. Books and courses can only take you so far. The rest comes with experience, practice and feedback.
Want Help Writing Copy For Your Own Website?
If you're aiming to uplevel your copywriting skills so you can create website content for your own business here's some resources that you might find helpful:
♥ Get help for your business blog - Generate a Year's Supply Of Blog Post Ideas - free workbook
♥ For a low cost training solution - Essential Copywriting Books For Entrepreneurs - blog post
♥ For help writing web copy for your own website - Write With Worditude copywriting courses for entrepreneurs.
Find That Useful?
Don't keep the goodness to yourself. Sharing is caring. Hover over the image and select your preferred social network to help other people find this page.
Note About Starred Links
* These links are affiliate links. That means that if you buy anything from the website linked to, I will receive a ‘thank you' commission, at no extra cost to you. You can find out more about affiliate marketing here.