I help solopreneurs attract more customers by creating a likeable, credible, value-adding presence online.
Seven years ago I was trapped in a grey office, writing internal communications that met strict corporate guidelines (shudder).
This is a story about how I escaped my cubicle, abandoned a steady salary, and leapt off my career ladder, so I could build a business I love.
Time For The Backstory
Once upon a time, when I was a good girl and did what was expected of me, I went to university (King’s College, London) to study for a degree in Business Management.
Then I joined a financial services company and worked hard as a Marketing Executive, Project Manager, and later became a Communications Manager.
I was good at my job drafting internal communications, helping senior leaders get their message across, and keeping my colleagues up-to-date with project plans and progress. But I felt constrained by corporate guidelines, and uncomfortable with the pervasiveness of ‘positive spin’.
I grew tired of working in a job that required me to leave my personality and moral compass in the car park.
And I could no longer face working in a grey building with grey carpet, grey walls, grey cubicle dividers, grey desks, and grey blinds at the grey-tinted windows. The only thing that wasn’t grey was the suspicious-looking brown fluid dispensed by the ‘coffee’ machine - but that tasted grey.
So I quietly quit, started an adventure to be my own boss and bought a real coffee machine (because coffee is important).
The Adventure Begins
For a few years I freelanced for digital marketing agencies writing web copy for dozens of businesses. It was during this time that I discovered a freakish superpower: I can read people’s minds.
No, not in a spooky woo-woo way. But whenever a client dumped an eye-watering quantity of waffle into an email, I could dig my way through it, uncover the intended message, and polish it up into brilliant web copy. And I could write their web copy so that it sounded like a real person, not a corporate machine.
Eager to gain more control over the businesses I worked with (one more damp-proofing website would have taken me to the brink of insanity), I set up my digital copywriting business.
Captain Of My Own Ship, Creator Of My Own Destiny…..am I maybe over-egging this a little?
I’ve taken my business degree, Award in Direct and Digital Marketing and six years experience writing online copy and blog posts, smooshed them all together and created Worditude.
Now I help solopreneurs use their personality to connect with their target audience using the words on their website.
If you are struggling to create content that connects with the same power as a real-life conversation - I can help.
If you don’t know what you want to say on your website, or how you want to say it - I can help.
If you’re selling your business short because you struggle to sell yourself - I can help.
Your personality is what makes your business uniquely fabulous.
Let it shine out from your online content for all the world (and thousands of potential clients) to see.
You Can Also Find Me Here:
The Facebook Incubator
During Julie Lowe’s six-week Facebook Incubator training program I help her students connect with their audience throughout their sales funnel, including Facebook Ads, lead magnets, web copy and emails. If you need help making Facebook Ads work for your business, check out Julie’s Socially Aligned website.
Designsta is a graphics platform for solopreneurs. I provide the copywriting tips to go with Louise’s monthly bundles of graphic design gorgeousness. Find out more about how Designsta can help you promote your business.
The Official Bio
The bit where I awkwardly write about myself in the third person
Laura has written over a million words of copy for websites, blog posts and social media content, while working as a digital copywriter.
She has a First Class degree in Business Management and an Award in Direct and Digital Marketing, a full clean UK driving licence, a Diploma in Insurance (you never know when one of those might come in handy), an Associateship of King’s College (philosophy & theology), 5 A-Levels, 10 GCSEs and a handful of Girl Guide badges.
For more information about working with Laura click here.
You’re Still Reading?
Guess that means you want to dig right into the juicy personal stuff.
I’m 36 years old and I live in a seaside town in Essex, UK, with my husband (Dan), our two sons (Sam & Callum), and our tabby cats (Poppy and Flossie).
I love cycling along the beach, walking along the beach, and drinking coffee while sitting on the beach. The sound of the waves crashing against the shingle is my second favourite thing to listen to - my first favourite thing to listen to is my sleeping children (I love them the most when they are asleep).
Simple pleasures, like family movie night, make me happy. Being hungry, cold, or too hot make me mad.
Sitting on the sofa, book in one hand, coffee in the other, birds singing in the garden, children playing in the next room - that is where I find my heaven.
Where do you want to go next?
A kick-ass sales page isn’t enough to secure a steady stream of paying clients. In this FREE guide I show you how to attract the attention of strangers, nurture your relationship with them online, convert them into paying clients, and leverage that relationship so they become superfans who help you grow your business.
Wish the words on your website would connect with the same power as an in-person conversation?
Tired of working on your blog and web copy without getting any measurable benefits?
Need help creating website and blog content that sounds like you AND converts visitors into customers.